PPC Management Services

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60 Million+

Ad Budgets Managed

7,000+

Campaigns Launched

800,000+

Leads Generated

"Falcon Digital Marketing has greatly improved our PPC and other digital advertising. I would certainly recommend their services."

– John Buckley, National Legal Research Group

"They delivered the best results our company had experienced in four years of working with other digital marketing firms. They are honest, transparent and really took the time to understand our industry."

– Kelly Jenkins, WholeHealth.com

I had a great experience with Falcon Digital Marketing! They were able to identify holes in my marketing to make us more efficient and make better use of my marketing dollars.

– Jeremy Robertson, Christian Brothers Automotive

Award Winning PPC Services

Why Choose Our PPC Ad Agency?

               

 

Account Manager

You have direct access and communication with your PPC account manager for better support and strategy development.

Experience

Since 2008, we have managed PPC accounts from $500 per month to $150,000 per month in a wide range of industries and platforms.

Monthly Contracts

Month-To-Month contracts with no cancellation fees. We don’t force you into long-term contracts.

Fair Pricing

We offer up-front and fair pricing to all of our clients. Without any hidden fees – That’s the way it should be.

Unlimited Updates

No limits on keywords, ads, campaigns or any fees for account changes and updates.

ROI Focused Campaigns

We make sure your advertising budget grows your business and your profits, not just gets more website clicks.

Free Reports & Meetings

No charge for reports, calls, and meetings with us.

Transparency

We give you full access and ownership to your accounts with us, unlike some PPC companies.

Compare PPC Management Companies

PPC Management ServicesOur PPC Management AgencyOther PPC Agencies
Ad StrategyOptimized for Profit, ROI, Conversions, LeadsOptimized for Clicks, CTR, Quality Score
ContractsMonthlyYearly, Long-Term
Setup Fee$500 in most casesTypically $1000 to $3,000
Ad Account OwnershipYou Own Your PPC Ad Accounts, You Have Full AccessThey Own Your PPC Ad Accounts, You Don't Have Access
Setup ProcessCustom Setup Per Client, After Research and Client MeetingsTemplated, Cut & Paste Setup for Every Client
Number of Keywords, Ads, CampaignsUnlimitedLimited By Pricing Plan
PPC Networks IncludedAll Platforms Included – Google, Bing, Facebook, and More!Pay More To Be On More Platforms Beyond Google Ads
PPC ExperienceGoogle Ads, Bing Ads, Yahoo Ads, Facebook Ads, Remarketing Ads, Shopping Ads, Video Ads, Banners Ads, Mobile Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, Quora Ads, Amazon Ads, Pinterest Ads, Native AdsTypically Google and Facebook only
Account OptimizationFrequently Optimized by Trained Experts Automated Optimizations in Bulk with Software
PPC Ads SetupCreated and A/B Tested for YouAds Limited, Extra for Additional Ads
Reports and MeetingsUnlimitedLimited Hours for Reports, Emails, Calls
Competitor ResearchIncludedCan Cost Extra
Average Experience for Employee8 Years1 to 2 Years
Advanced Tracking SetupIncludedCan Cost Extra
Call TrackingIncludedCan Cost Extra
Dedicated Account ManagerDirect Contact With Your Account ManagerVaries

Pay-Per-Click Ad Management

Paid Search Ads

Paid Search ads include Google Ads, Microsoft Ads (Formerly Bing Ads), Yahoo ads and more that target specific keywords relevant to your business.  We’ll make sure your potential clients can find you when they go to the search engines!

Facebook Ads

We can setup advanced Facebook advertising campaigns to get you more leads, get repeat business, and find new business through digital marketing and social media ads. Our Facebook ad strategies put your business in front of the right target demographic and geo-targeting for your service area.

Social Media Advertising

Our expert team can expand your social media advertising to Twitter ads, LinkedIn Ads, Pinterest Ads, Quora ads, and Instagram ads. We’ll research which platform your target market uses and how to advertise to them effectively. Go beyond just Likes and Followers, and start getting more business and success through paid social media advertising!

Shopping Ads for E-Commerce

If you have an E-Commerce website, we can help boost sales with Shopping ads on Google, Bing, and Facebook. We’ll make sure your potential customers are finding and buying your products online through your Product Listing Ad Campaigns (PLAs). Standout from generic Search and Banner ads, start using shopping ads to increase sales!

Mobile Ads

Mobile traffic continues to grow year over year. We’ll make sure your ads are in front of your potential customers while they are on their smartphones. We can get you results from mobile website ads, mobile app ads, Call-Only or “Click-to-Call” ads, and mobile search ads.

Display - Banner Ads

Banner ads can be extremely effective when placed in front of the right audience. We will work with you to find the right demographics, website placements, verticals, topics, and contextual keyword targeting to make sure your PPC banner ads are driving you more business.

Remarketing Ads

Remarketing ads are a great way to bring visitors back to your site, especially for longer sales cycles or repeat purchases. We’ll design an advanced remarketing/retargeting ad strategy that makes sure website visitors come back to complete a purchase or become a new lead for your business. This keeps you top-of-mind for potential customers after they leave your website.

Video Ads

YouTube, News sites, and other video sites are very popular for online searchers. For entertainment, how-to videos, news and information, online videos can be a great place to get your video advertisement in front of your target demographic in a more engaging and memorable way than a text ad or banner ad. We can make sure your video ads produce the results you need.

Native Ads

Our PPC management services setup Native Ad campaigns to target your potential customers while they are engaging blogs, news, and other article websites. This can work well with content marketing, lead generation, e-commerce, product launches, and more. Native ad networks like Yahoo Gemini, Outbrain, and Taboola can target your native ppc ads to specific website topics, demographics of your target audiences, and granular audience interests targeting.

Industries We Frequently Work With

 

B2B Marketing

 

Ecommerce

 

Financial

 

Healthcare

 

Real Estate Investors

 

Realtors

 

Mortgage

 

Property Management

 

Insurance

 

Automotive

 

Law Firms

 

Education

 

Software / SaaS

 

Sports

 

Events

 

Home Services

 

Household Products

 

Energy

 

IT Services

 

Oil & Gas / Industrial

 

Limo / Transportation Services

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All PPC Management Services Handled for You

Keyword Research

Our PPC management services use advanced strategies, research, and tools to find the best keywords to bid on for your PPC advertising campaigns. You will also have full access to the keywords we have chosen to target for your business, so we have full transparency and cooperation.

Competitor Research

Know exactly what your competitors are doing with online Pay-Per-Click ads. We can research this for you and put together a Search Engine Marketing strategy to make sure you are staying ahead of them and getting the most out of your SEM campaigns.

Ad Copy Writing

By combining keyword research, competitive research, and your feedback, we will write highly optimized and top performing PPC ads for your online advertising campaigns. Your PPC management service is fully covered!

A/B Testing

We strongly believe accounts need to be continually tested to maintain high performance. As your PPC management company, we will test new ads, keywords, and targeting to get you the best results.

Frequent Optimization

Our PPC management agency will set your campaign up for long-lasting results and ROI. This includes conversion rate optimization, increasing ROI and leads, adding negative keywords, testing new ads, and reducing wasted spend. Unlike some PPC management agencies, we are available for regular status update meetings and email updates at any time.

Easy To Read Reports

Easy to understand, customizable PPC reports that show you if your online advertising dollars are producing the results you want. No fluff or confusing industry jargon – our reports give you real data – ROI, Leads, Phone Calls, Sales, and much more. Typically on a monthly basis, or more if needed.

How Our PPC Management Company is Different

Falcon Digital Marketing specializes in competitive ppc advertising markets. Although we are located in Houston, TX, we manage ad campaigns nationwide. In addition, local ppc management can vary significantly depending on the industry and the target demographic. Our advanced marketing strategies are built around putting the right advertising message in front of the right audience at the right time. This ensures you get maximum results for your budget. We have worked with top clients across the U.S. We focus our advertising strategy around producing the best ROI for our clients, not just get them more website traffic.

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The Best PPC Marketing Strategies

 
 

Custom Setup

We handle full setup of your customized pay-per-click advertising campaigns - from account structure, keywords, ads, ad groups, ad extensions, bid management and more, even help you setup a new account.

Conversion Tracking

We can track what matters most to your business - leads, online sales, phone calls, website form submissions, emails, signups, whitepaper downloads, memberships, and more. We'll customize your tracking to fit your business needs.

PPC Call Tracking

See exactly where your calls are coming from - from keywords, to ads, to campaigns - we can easily track it all. You will also get full access to your call logs and call tracking dashboard. Contact us to learn more.

 

PPC Landing Page

We will provide you with a full audit of your current landing page or website to make sure it is optimized for conversions! We'll make sure your advertising dollars are well spent by sending pay-per-click ads directly to a highly optimized, high converting landing page.

 

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Specialized PPC Management Company

Our specialty is working in highly competitive PPC industries with companies that need an aggressive ROI from lead generation, new client acquisition, or e-commerce sales. This commonly includes paid search ads for home services, insurance, ppc managment for junk removal companies, e-commerce stores, ppc management for attorneys, B2B,  education, medical, software, finance, accounting, transportation, automotive, oil and gas, industrial, manufacturing, customer service, real estate, fashion and apparel, retail, business services, sports, entertainment, home products, housing and apartments, marketing services, food, events, internet services, energy, and more. Our expanded training programs also include Google Ads Training.

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Our PPC Management Service Process

Our process for developing effective internet marketing campaigns includes 4 main steps: research, strategy development, implementation, and ongoing optimization.

01 PPC Research

We discuss your business goals, learn about your company, learn about your industry, research competitors, and conduct advanced keyword research.

02 PPC Ad Strategy Development

We build a customized, ROI focused online marketing strategy based on what we learned during the research phase and align it with your business goals. We then go over the strategy with you in detail – discussing keywords, ads, targeting, and marketing goals for your approval.

03 PPC Ad Campaign Implementation

We setup everything for you and give you full access – keywords, ads, account optimization, A/B testing, Google Analytics tracking, call tracking, and anything else needed for your marketing campaign to succeed. You have full access and ownership of your accounts and website

04 Ongoing PPC Ad Optimization

Every month a full report will be put together for you so that you can see the progress of the marketing and the frequent adjustments we make to improve performance and ROI for your campaigns. We are a Houston PPC Management company that works with national and local businesses.

Questions About Pay-Per-Click Management Services

How Do PPC Management Fees Work?

We charge a Monthly Fee of 20% of PPC Advertising Spend, or $500, whichever is greater, for monthly Pay-Per-Click management services. For example, if the Customer spends $3000.00 in Google Ads, the Customer would pay Google Ads $3000.00 directly for the ads in their own account, and a separate fee of $600.00 to Falcon Digital Marketing, LLC for creating, managing, and optimizing those Pay-Per-Click ads.

Is There A Cancelation Fee?

No, our contracts do not have a cancelation fee

What is Your Setup Fee for PPC Management?

The PPC Management setup fee is $500 in most cases.

How Long Are Your Contracts?

Our contracts are month-to-month

How Much Does PPC Advertising Cost?

We recommend starting with at least $1,000 per month as a recommended starting budget for PPC advertising.

PPC advertising is charged based on cost-per-click. PPC platforms use an auction system to decide how much you pay for your ad to show. The more competition there is, the higher your cost-per-click. In very competitive industries, you will pay a high cost-per-click and need a higher monthly PPC budget.

How Long Does it Take to Setup a PPC Advertising Campaign?

Typically 1-2 weeks until your ads are live.

What's Included in Our PPC Management Services

 

Research & Setup

  • Keyword Research
  • Competitor Research
  • Industry Research
  • PPC Strategy Development
  • Website and Landing Page Audit
  • Ad Creation
  • Full Custom Setup of All PPC Campaigns

Ongoing Campaign Management

  • Keyword Optimization
  • Negative Keywords
  • Device Targeting Optimization
  • Location Targeting Optimization
  • Ad Schedule Optimization
  • Conversion Rate and CPA Optimization
  • ROAS Optimization
  • Bid Management and Optimization
  • Ad A/B Testing and Optimization
  • Frequent, Ongoing PPC Account Optimization

Analytics & Reporting

  • Monthly Reporting
  • Dedicated U.S. Based Account Manager
  • Conversions Tracking and Analytics Setup
  • PPC Call Tracking

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