Ad Budgets Managed
"Falcon Digital Marketing has greatly improved our PPC and other digital advertising. I would certainly recommend their services."
"They delivered the best results our company had experienced in four years of working with other digital marketing firms. They are honest, transparent and really took the time to understand our industry."
I had a great experience with Falcon Digital Marketing! They were able to identify holes in my marketing to make us more efficient and make better use of my marketing dollars.
Why Choose Our PPC Ad Agency for Home Services & Contractors?
You have direct access to your PPC account manager to get you better service and transparency with your ad campaigns.
Since 2008, we have managed PPC accounts from $500 per month to $350,000 per month in a wide range of industries and platforms.
Month-To-Month contracts with no cancellation fees. We don’t force you into long-term contracts.
We offer up-front and fair pricing to all of our clients. Without any hidden fees – That’s the way it should be.
No limits on keywords, ads, campaigns or any fees for account changes and updates.
ROI Focused Campaigns
We make sure your advertising budget gets you more customers, not just gets more website clicks.
Free Reports & Meetings
No charge for reports, calls, and meetings with us.
We give you full access and ownership to your accounts with us, unlike some PPC companies.
Compare PPC Management Companies
|PPC Management Services||Our PPC Management Agency||Other PPC Agencies|
|Ad Strategy||Optimized for Profit, ROI, Conversions, Leads||Optimized for Clicks, CTR, Quality Score|
|Setup Fee||$500 in most cases||Typically $1000 to $3,000|
|Ad Account Ownership||You Own Your PPC Ad Accounts, You Have Full Access||They Own Your PPC Ad Accounts, You Don't Have Access|
|Setup Process||Custom Setup Per Client, After Research and Client Meetings||Templated, Cut & Paste Setup for Every Client|
|Number of Keywords, Ads, Campaigns||Unlimited||Limited By Pricing Plan|
|PPC Networks Included||All Platforms Included – Google, Bing, Facebook, and More!||Pay More To Be On More Platforms Beyond Google Ads|
|PPC Experience||Google Ads, Bing Ads, Yahoo Ads, Facebook Ads, Remarketing Ads, Shopping Ads, Video Ads, Banners Ads, Mobile Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, Quora Ads, Amazon Ads, Pinterest Ads, Native Ads||Typically Google and Facebook only|
|Account Optimization||Frequently Optimized by Trained Experts||Automated Optimizations in Bulk with Software|
|PPC Ads Setup||Created and A/B Tested for You||Ads Limited, Extra for Additional Ads|
|Reports and Meetings||Unlimited||Limited Hours for Reports, Emails, Calls|
|Competitor Research||Included||Can Cost Extra|
|Average Experience for Employee||8 Years||1 to 2 Years|
|Advanced Tracking Setup||Included||Can Cost Extra|
|Call Tracking||Included||Can Cost Extra|
|Dedicated Account Manager||Direct Contact With Your Account Manager||Varies|
Pay-Per-Click Ad Management for Home Services and Contractors
Google Ads & Search Ads
We can manage your Google Adwords account, and set you up on other top search engines like Bing and Yahoo. We make sure your home services business shows up on the top search engines when customers are looking for your services.
We can setup advanced Facebook advertising campaigns to get you more leads, get repeat business, and find new home services business through digital marketing and social media ads. Our Facebook ad strategies put your business in front of the right target demographic and geo-targeting for your service area.
YouTube, News sites, and other video sites are very popular for online searchers. During the process of searching for home repairs and contractors, many users try to find solutions through videos before hiring a professional. This is a great place to get your ad in front of the right target audience.
Mobile traffic continues to grow year over year. We’ll make sure your ads are in front of your potential customers while they are on their smartphones. We can get you results from mobile website ads, mobile app ads, Call-Only or “Click-to-Call” ads, and mobile search ads.
Display - Banner Ads
PPC Banner ads can be very effective by putting your ads in front of the right audience at the right time. Our team will research the right demographics, website placements, verticals, topics, and contextual keyword targeting to make sure your PPC banner ads are getting you more business in your service area.
Stay in front of customers with remarketing and retargeting ads. We can setup advanced PPC remarketing ads to get you more repeat business and help close big customer accounts. We handle all of the technical implementation and tracking for you using your existing website.
PPC Management for Home Services:
Window Installation and Repair
House Cleaning Services
Landscaping, Mowing, and Yard Services
Water Restoration Services
Mold Inspection and Removal Services
Fire Damage Restoration Services
Flooring, Carpet, and Tile company
Pool and Hot Tub Repair and Installations
Door Repair and Install
Deck and Patio Repair, Installation
Solar Panel Installation
Fire Place Repair, Install, Cleaning
Window Blinds, Drapes, Shutters
Concrete Repair and Installation
Managed Paid Search Campaigns for Home Services
Our top PPC management services for home services use advanced strategies, tools and research to discover the best keywords to target for potential customers. You also get full access to the keywords list we have chosen to target for your business, so we have full transparency and cooperation.
We’ll research what your top competitors are doing with their Pay-Per-Click ads. We will research the competition and build a Search Engine Marketing strategy to get your home services business on the search engines and get better results from your SEM campaigns.
Ad Copy Writing
We take care of writing all of your online marketing ads for your home service business. Based on our keyword research, competitor research, and your feedback, we will setup top performing ads to get you more leads and grow your business.
To make sure you keep getting more business from your website, we will test new variations of ads to keep them fresh. We continually optimize and improve your pay-per-click ads on Google Adwords, Bing Ads, Yahoo ads, and more.
Our PPC agency for contractors will consistently improve your internet advertising campaigns. This includes conversion rate optimization (CRO), increasing ROI and lead generation, adding the right negative keywords, testing ads, and reducing wasted spend. Unlike some PPC management agencies, we will discuss your account performance in detail and answer your emails and call right away.
Easy To Read Reports
We will give you easy to read, detailed reports tracking all of your leads and phone calls for your home services PPC ads. This way you know you are getting more from your digital marketing dollars. Our PPC reports do not have confusing industry jargon, just the main numbers you need – leads, phone calls, sales, website traffic details, and more. We typically provide PPC reporting on a monthly basis, but can do custom reports as needed.
Why Use PPC Advertising for Home Services and Contractors?
At Falcon Digital Marketing, we specialize in competitive pay-per-click advertising industries. We have managed many ppc campaigns for home services and contractors. Our strategies are built around digital marketing that produces more customers and more profits for your business, not just more website traffic. We know you have many options for marketing and advertising for home services, that is why we make it a point to get you results from Google Adwords, and other search engine advertising campaigns. Local ppc management takes a unique skill set that many ppc agencies simply do not have. We are proud of the work we do for our clients and treat every client’s marketing campaign as if it were for our own business. Getting more business and customers from your website is our specialty, we’ll handle your advertising so you can focus on your business.
Advanced Pay Per Click Management Services for Home Services and Contractors
We handle full setup of your customized pay-per-click advertising campaigns for home services – from account structure, keywords, ads, ad groups, ad extensions, bid management and more, even help you setup a new account.
Our Pay-Per-Click management services for home service companies includes implementation of tracking the most important numbers – leads, calls, emails, sales, and more. We can customize the tracking to make sure you know where your main business is coming from and help you easily evaluate your digital advertising dollars.
PPC Call Tracking
Easily track where your phone calls are coming from – from keywords, to ads, to campaigns – we can easily track it all, even offline sources. You get full access to your call logs and call tracking dashboard. Our advanced call tracking gives you all the data you need.
Landing Page Optimization
We audit your existing PPC landing page to make sure it is optimized to convert and get you more customers! We’ll make sure your advertising dollars are well spent by sending pay-per-click ads directly to a highly optimized, high converting landing page.
Google Ads Management for Home Services
Google Adwords management for home services is more complicated than ever. With all of the constant changes from Google and the search engines, it is a full-time job to keep up with everything and run an effective PPC advertising campaign. Our PPC experts are Google Adwords Certified with many years of experience running ad campaigns for many clients throughout the United States. Even if you have tried Google Ads before, it truly depends on who was running the advertising. If the person managing your Adwords campaigns did not have the skills, experience, and expertise, the online advertising campaign likely failed. With the right skills and research, we can get your ads focused on the right keywords that turn into more customers. People constantly use Google, Bing, Yahoo, and search engines to find plumbers, contractors, and many other home services.
Our PPC Management Service Process
Our process for developing effective internet marketing campaigns includes 4 main steps: research, strategy development, implementation, and ongoing optimization.
01 PPC Research
We discuss your business goals, learn about your company, learn about your industry, research competitors, and conduct advanced keyword research.
02 PPC Ad Strategy Development
We build a customized, ROI focused online marketing strategy based on what we learned during the research phase and align it with your business goals. We then go over the strategy with you in detail – discussing keywords, ads, targeting, and marketing goals for your approval.
03 PPC Ad Campaign Implementation
We setup everything for you and give you full access – keywords, ads, account optimization, A/B testing, Google Analytics tracking, call tracking, and anything else needed for your marketing campaign to succeed. You have full access and ownership of your accounts and website
04 Ongoing PPC Ad Optimization
Every month a full report will be put together for you so that you can see the progress of the marketing and the frequent adjustments we make to improve performance and ROI for your campaigns. We are a Houston PPC Management company that works with national and local businesses.
Questions About Pay-Per-Click Management Services
How Do PPC Management Fees Work?
We charge a Monthly Fee of 20% of PPC Advertising Spend, or $500, whichever is greater, for monthly Pay-Per-Click management services. For example, if the Customer spends $3000.00 in Google Ads, the Customer would pay Google Ads $3000.00 directly for the ads in their own account, and a separate fee of $600.00 to Falcon Digital Marketing, LLC for creating, managing, and optimizing those Pay-Per-Click ads.
Is There A Cancelation Fee?
No, our contracts do not have a cancelation fee
What is Your Setup Fee for PPC Management?
The setup fee is $500 in most cases.
How Long Are Your Contracts?
Our contracts are month-to-month
How Much Does PPC Advertising Cost?
We recommend starting with at least $1,000 per month as a recommended starting budget for PPC advertising.
PPC advertising is charged based on cost-per-click. PPC platforms use an auction system to decide how much you pay for your ad to show. The more competition there is, the higher your cost-per-click. In very competitive industries, you will pay a high cost-per-click and need a higher monthly PPC budget.
How Long Does it Take to Setup a PPC Advertising Campaign?
Typically 1-2 weeks until your ads are live.
How Will PPC Ads Work for My Home Services Business?
We work with a wide variety of home services providers and contractors to get them more customers from their pay-per-click ad campaigns. Pay-per-click, or PPC, is a type of internet marketing in which businesses pay a fee each time somebody clicks on one of their advertisements. It is a successful and popular way of paying for visits to your site and for many it beats trying to earn visits organically. Search engine advertising is one of the most popular forms of PPC. You will have probably seen it on Google, as Google Ads is the most popular PPC advertising system in the world. Advertisers can bid for ad placement on a search engine’s sponsored links when someone searches on a keyword that could relate to their business. It is a great way for businesses like home services providers and contractors to get noticed by people.
Are Google PPC Ads a Good Fit for Home Services?
Marketing for home services is highly competitive and we know that companies need to get the best results they can for their budget. This is why we setup Google Adwords, and other ppc advertising options, for contractors with advanced lead generation strategies. We make sure your phone rings constantly with new customers.General contractors need a steady flow of business. Our ppc management for contractors and home services is setup to get more business from your internet ads, not just more website clicks. We make sure you budget goes to getting more leads and more contracts.
We have years of experience managing these types of home repair service PPC ads and we know how to setup your pay-per-click ad campaigns for success. We make sure your clicks are turning into more business and you are getting the best ROI for your PPC budget.
Pay per click advertising can come in many forms, including video ads, banner ads, Facebook ads, social medial advertising, and more. We have managed many lead generation campaigns online for home repair companies. We know how to focus your ppc campaigns on the right audiences and locations to make sure you are getting the right type of customers and getting plenty of business on a daily basis.
What's Included in Our PPC Management Services
Research & Setup
- Keyword Research
- Competitor Research
- Industry Research
- PPC Strategy Development
- Website and Landing Page Audit
- Ad Creation
- Full Custom Setup of All PPC Campaigns
Ongoing Campaign Management
- Keyword Optimization
- Negative Keywords
- Device Targeting Optimization
- Location Targeting Optimization
- Ad Schedule Optimization
- Conversion Rate and CPA Optimization
- ROAS Optimization
- Bid Management and Optimization
- Ad A/B Testing and Optimization
- Frequent, Ongoing PPC Account Optimization
Analytics & Reporting
- Monthly Reporting
- Dedicated U.S. Based Account Manager
- Conversions Tracking and Analytics Setup
- PPC Call Tracking