PPC Management for Home Services and Contractors

Highly-Specialized PPC Management for Better Results

We work with a wide variety of home services providers and contractors to get them more customers from their pay-per-click ad campaigns. Pay-per-click, or PPC, is a type of internet marketing in which businesses pay a fee each time somebody clicks on one of their advertisements. It is a successful and popular way of paying for visits to your site and for many it beats trying to earn visits organically. Search engine advertising is one of the most popular forms of PPC. You will have probably seen it on Google, as Google Ads is the most popular PPC advertising system in the world. Advertisers can bid for ad placement on a search engine's sponsored links when someone searches on a keyword that could relate to their business. It is a great way for businesses like home services providers and contractors to get noticed by people. Of course, there are other ways of doing so and they are explained in this hvac leads blog article by SGI. But PPC seems to be growing in popularity and rightly so.

ppc management houston

    • Get More Customers
    • Get More Phone Calls
  • Grow Your Business

Our PPC Management Services Offer:

Fair PPC Management Pricing - Fair and Competitive, No Hidden Fees.
Month-to-Month Contracts - We Don't Lock You Into Long-Term Contracts

Full Transparency - You Have Full Access/Ownership to Your Accounts
Call Tracking & Lead Tracking - Track All of Your Leads and Calls Easily

Call Us at (832) 732-1924

certified bing partner falcon digital marketing upcity certified partner falcon digital marketing ppc advertising crystal award


"Falcon Digital Marketing has greatly improved our SEO, PPC and other digital advertising. I would certainly recommend their services."
- John Buckley, President, National Legal Research Group
"Falcon Digital Marketing does an awesome job with our PPC advertising! They take the extra time to learn our business and put together a strategy that actually makes sense for us.
- Marius Troy, Co-Founder, Breed Network LLC
"We've been very impressed with the results we are getting, especially in a very competitive industry like ours. Our sales team stays busy and our business continues to grow, very happy with everything!" - Investor Network

Why Choose Us?

No Outsourcing

We do not outsource overseas, all work is completed in the U.S.

Monthly Contracts

Month-To-Month contracts with no cancellation fees. We don't force you into long-term contracts.

Unlimited Updates

No limits on keywords, ads, campaigns or any fees for account changes and updates.

Free Reports & Meetings

No charge for reports, calls, and meetings with us.


Since 2008, we have managed PPC accounts from $500 per month to $150,000 per month in a wide range of industries and platforms.

Fair Pricing

We offer up-front and fair pricing to all of our clients. Without any hidden fees - That's the way it should be.

ROI Focused Campaigns

We make sure your advertising budget gets you more customers, not just gets more website clicks.


We give you full access and ownership to your accounts with us, unlike some PPC companies.

Home Services Online Advertising For:

Carpet Cleaning
Pressure Washing
Window Installation and Repair
House Cleaning Services
Roof Repair

Pest Control
Appliance Repair
Landscaping, Mowing, and Yard Services
Water Restoration Services
Mold Inspection and Removal Services
Fire Damage Restoration Services
Flooring, Carpet, and Tile company
Pool and Hot Tub Repair and Installations
Door Repair and Install
Remodeling Companies

Deck and Patio Repair, Installation
Solar Panel Installation
Moving Companies
Cabinet Installation
Granite Installers
Fire Place Repair, Install, Cleaning
Junk Removal
Window Blinds, Drapes, Shutters
Handyman Services
Concrete Repair and Installation

Fully Managed Paid Search Campaigns


Keyword Research

Our top PPC management services use advanced strategies, tools and research to discover the best keywords to target for potential customers. You also get full access to the keywords list we have chosen to target for your business, so we have full transparency and cooperation.


Competitor Research

We'll research what your top competitors are doing with their Pay-Per-Click ads. We will research the competition and build a Search Engine Marketing strategy to get your business on the search engines and get better results from your SEM campaigns.


Ad Copy Writing

We take care of writing all of your online marketing ads for your home service business. Based on our keyword research, competitor research, and your feedback, we will setup top performing ads to get you more leads and grow your business.


A/B Testing

To make sure you keep getting more business from your website, we will test new variations of ads to keep them fresh. We continually optimize and improve your pay-per-click ads on Google Adwords, Bing Ads, Yahoo ads, and more.


Frequent Optimization

Our PPC agency will consistently improve your internet advertising campaigns. This includes conversion rate optimization (CRO), increasing ROI and lead generation, adding the right negative keywords, testing ads, and reducing wasted spend. Unlike some PPC management agencies, we will discuss your account performance in detail and answer your emails and call right away.


Easy to Read Reports

We will give you easy to read, detailed reports tracking all of your leads and phone calls. This way you know you are getting more from your digital marketing dollars. Our PPC reports do not have confusing industry jargon, just the main numbers you need - leads, phone calls, sales, website traffic details, and more. We typically provide PPC reporting on a monthly basis, but can do custom reports as needed.

Advanced PPC Marketing Comes Standard

Custom Setup

We handle full setup of your customized pay-per-click advertising campaigns - from account structure, keywords, ads, ad groups, ad extensions, bid management and more, even help you setup a new account.

Conversion Tracking

Our Pay-Per-Click management services include implementation of tracking the most important numbers - leads, calls, emails, sales, and more. We can customize the tracking to make sure you know where your main business is coming from and help you easily evaluate your digital advertising dollars.

PPC Call Tracking

Easily track where your phone calls are coming from - from keywords, to ads, to campaigns - we can easily track it all, even offline sources. You get full access to your call logs and call tracking dashboard. Our advanced call tracking gives you all the data you need.

PPC Landing Page

We audit your existing PPC landing page to make sure it is optimized to convert and get you more customers! We'll make sure your advertising dollars are well spent by sending pay-per-click ads directly to a highly optimized, high converting landing page.

We Get You Results from Digital Marketing

google adwords home services 2

Google Adwords Management and More

We can manage your Google Adwords account, and set you up on other top search engines like Bing and Yahoo. We make sure your business shows up on the top search engines when customers are looking for your services.

facebook ads for contractors

Facebook Ads

We can setup advanced Facebook advertising campaigns to get you more leads, get repeat business, and find new business through digital marketing and social media ads. Our Facebook ad strategies put your business in front of the right target demographic and geo-targeting for your service area.

google call only ad sample

Mobile Ads

Mobile traffic continues to grow year over year. We'll make sure your ads are in front of your potential customers while they are on their smartphones. We can get you results from mobile website ads, mobile app ads, Call-Only or "Click-to-Call" ads, and mobile search ads.

ppc remarketing ads 2

Remarketing Ads

Stay in front of customers with remarketing and retargeting ads. We can setup advanced PPC remarketing ads to get you more repeat business and help close big customer accounts. We handle all of the technical implementation and tracking for you using your existing website.

ppc video ads

Video Ads

YouTube, News sites, and other video sites are very popular for online searchers. During the process of searching for home repairs and contractors, many users try to find solutions through videos before hiring a professional. This is a great place to get your ad in front of the right target audience.

Why Go With Digital Marketing for Home Services?

At Falcon Digital Marketing, we specialize in competitive pay-per-click advertising industries. We have managed many ppc campaigns for home services and contractors. Our strategies are built around digital marketing that produces more customers and more profits for your business, not just more website traffic. We know you have many options for marketing and advertising for home services, that is why we make it a point to get you results from Google Adwords, and other search engine advertising campaigns. Local ppc management takes a unique skill set that many ppc agencies simply do not have. We are proud of the work we do for our clients and treat every client's marketing campaign as if it were for our own business. Getting more business and customers from your website is our specialty, we'll handle your advertising so you can focus on your business.

Getting More Business from Google Adwords

Google Adwords management for home services is more complicated than ever. With all of the constant changes from Google and the search engines, it is a full-time job to keep up with everything and run an effective PPC advertising campaign. Our PPC experts are Google Adwords Certified with many years of experience running ad campaigns for many clients throughout the United States. Even if you have tried Google Ads before, it truly depends on who was running the advertising. If the person managing your Adwords campaigns did not have the skills, experience, and expertise, the online advertising campaign likely failed. With the right skills and research, we can get your ads focused on the right keywords that turn into more customers. People constantly use Google, Bing, Yahoo, and search engines to find plumbers, contractors, and many other home services. If your company is not showing up in the search engines at all, you are missing out on valuable customers that are looking to hire your company right then and there.

Pay-Per-Click Advertising for Plumbers
Marketing for plumbers is highly competitive and we know that plumbing companies need to get the best results they can for their budget. This is why we setup Google Adwords, and other ppc advertising options, for plumbers with advanced lead generation strategies. We make sure your phone rings constantly with new customers.

PPC Advertising for Contractors
General contractors need a steady flow of business. Our ppc management for contractors is setup to get more business from your internet ads, not just more website clicks. We make sure you budget goes to getting more leads and more contracts.

Online Advertising for HVAC Service Companies
HVAC companies know how competitive AC repair service ads and heating repair marketing can be. We have years of experience managing these types of home repair service PPC ads and we know how to setup your pay-per-click ad campaigns for success. We make sure your clicks are turning into more business and you are getting the best ROI for your PPC budget.

Online Lead Generation for Appliance Repair Companies
We have managed many lead generation campaigns online for appliance repair companies. We know how to focus your ppc campaigns on the right appliances and brands and locations to make sure you are getting the right type of customers and getting plenty of business on a daily basis.