Falcon Digital Marketing

Advantages of Twitter Ads

Using social media to grow your business is a given, but many business owners still don’t understand just how drastic and effective social media can be for their businesses. As one of the leading platforms for business growth, Twitter has exploded in popularity and it’s easy to see why many businesses can benefit from expanding…

Alternatives to Facebook Ads for Bitcoin and Cryptocurrency PPC Ads

Facebook recently updated their advertising policies to ban "binary options, ICOs and cryptocurrencies" which is leaving many legitimate cryptocurrency companies and legitimate ICOs with a huge void in their advertising campaigns. While Facebook mentioned "This policy is intentionally broad while we work to better detect deceptive and misleading advertising practices..." there isn't a set timeframe on…

Take PPC Campaigns To The Next Level With Call Tracking Software

When you run a PPC marketing campaign online, you probably measure different KPIs, conversions, or success metrics unique to your campaign. For instance, you are almost certainly paying attention to how many users visit your site each day. Most PPC campaigns also have conversion tracking for tracking forms that are submit, typically as leads. However,…

You might think that when a user visits your website, it is only a success if they then commit to a purchase and a full conversion takes place. However, a lack of purchase doesn’t necessarily mean that the visit has not been a success. In fact, there are a number of micro conversions that could…