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Everything You Need to Know About the Latest Google Adwords Change

Google dominates the industry when it comes to search engines, controlling about 86 percent market share of the industry. The search engine giant earns the majority of its annual revenue through AdWords (now Google Ads) and the Google Display Network. In 2017, those revenues were just shy of USD $100 billion. Google recently announced that…
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7 Tips for GDPR Compliance for US Companies

Did you know the EU's General Data Protection Regulation (GDPR) came into effect on 25th May 2018? Unfortunately, only an estimated 21% of U.S. businesses are ready to comply with the new regulation. If your US-based company collects, stores, processes, or relies on data from EU citizens and you aren't ready to comply with the…
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7 Tips for Paid Social Media Advertising

Today, marketers consider digital marketing to be the most effective. According to a Nielsen study, chief marketing officers consider it to be more effective than advertising on traditional media, such as on a TV. About 31% believe that paid social media advertising is an extremely effective strategy. If it works for them, it should work…
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How to Structure Your Facebook Ad Set For Better Marketing

Facebook still continues to be one of the most widely-used social media platforms around. It has more than 2.19 billion active users worldwide. With this, it's no surprise that a lot of business would want to capitalize on the reach it gives. They can promote their products and services much easier than using traditional media…
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