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Everything You Need to Know About Google Advertising Cost

Did you know that in 2017, Google's ad revenue amounted to almost $95.4 billion? If you're not using Google AdWords for your business, you need to be. Google Adwords helps attract more customers, reach the right people, and advertise locally and globally. The best part is, you only pay for the results. Signing up for…
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A Step-By-Step Guide on How to Advertise on YouTube

YouTube is the second most popular website in the world. That's right: the world. If you're a business owner interested in video marketing and haven't touched YouTube yet, it's time to change that. Whether you have a high-budget video for your ad or you're just snapping something with your phone camera, you need to know…
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The Ultimate Guide to Twitter Ad Best Practices

Whether you're new to Twitter or a pro, creating Twitter ads is guaranteed to yield many benefits for you as a business. Twitter is an interest-based platform. People follow brands or certain personalities because they're interested in a certain topic. Therefore, observe your audience first of all and then you can develop a strategy of…
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Bing Ads vs Google AdWords: A Comparison Guide for Beginners

Using online ads to promote your business is a great way to boost traffic to your website. Plus, it can draw more foot traffic to your brick-and-mortar if you have one. Now, it's important to note that there are various platforms you can use for displaying your ads. For example, you can buy ads on…
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