PPC Advertising Strategies & Updates Blog by Falcon Digital Marketing

Facebook Ads vs Google Ads: Which One Works Best For Your Brand?

Facebook garners over 2.23 billion MAUs (monthly active users). There's no denying it: Facebook remains a powerful social ad space. But what about Google AdWords? If you're feeling torn between Facebook ads vs Google ads, the debate ends here. We've put together this guide to help you decide which you need to implement to boost…

How Much Does Pinterest Advertising Cost?

Curious about Pinterest advertising costs? Did you know that over 200 million Pinners use Pinterest each month? Of those, 40% have a household income of over $100k a year. Furthermore, 81% of Pinterest users are female. Before you jump headfirst into Pinterest marketing, make sure you have all the facts. Is this your target market?…

5 Ways Advertising on Bing Beats AdWords

There are over 3 billion people using the internet every single day. That immense amount of users represents a tremendous opportunity for you to capture highly targeted leads for your business. There is a barrier however to capturing those leads... stiff competition. Competing for those 3 billion internet users are 1.9 billion websites, many of…

7 Tips for Calculating Your Google Adwords Budget

If you're new to the world of paid online advertising, it can be a little overwhelming at first. Even though it's an essential component of a business' internet presence, it's not as intuitive as other marketing channels. After you've finally learned what all of the jargon and acronyms mean, you still have to figure out…