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How Small Businesses Can Set Up a Bing Ads Campaign

How Small Businesses Can Set Up a Bing Ads Campaign
As always, we're here again to give you the best, up-to-date digital marketing knowledge as of August 2018. We've shown you previously how Bing Ads compares to Google AdWords, and that Bing Ads has some advantages that ought not to be overlooked. Today, we'll show you how to start a Bing advertising campaign for your…
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Everything You Need to Know About the Latest Google Adwords Change

Everything You Need to Know About the Latest Google Adwords Change
Google dominates the industry when it comes to search engines, controlling about 86 percent market share of the industry. The search engine giant earns the majority of its annual revenue through AdWords (now Google Ads) and the Google Display Network. In 2017, those revenues were just shy of USD $100 billion. Google recently announced that…
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7 Tips for GDPR Compliance for US Companies

7 Tips for GDPR Compliance for US Companies
Did you know the EU's General Data Protection Regulation (GDPR) came into effect on 25th May 2018? Unfortunately, only an estimated 21% of U.S. businesses are ready to comply with the new regulation. If your US-based company collects, stores, processes, or relies on data from EU citizens and you aren't ready to comply with the…
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7 Tips for Paid Social Media Advertising

7 Tips for Paid Social Media Advertising
Today, marketers consider digital marketing to be the most effective. According to a Nielsen study, chief marketing officers consider it to be more effective than advertising on traditional media, such as on a TV. About 31% believe that paid social media advertising is an extremely effective strategy. If it works for them, it should work…
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