PPC Advertising Strategies & Updates Blog by Falcon Digital Marketing

5 Ways Advertising on Bing Beats AdWords

There are over 3 billion people using the internet every single day. That immense amount of users represents a tremendous opportunity for you to capture highly targeted leads for your business. There is a barrier however to capturing those leads... stiff competition. Competing for those 3 billion internet users are 1.9 billion websites, many of…

7 Tips for Calculating Your Google Adwords Budget

If you're new to the world of paid online advertising, it can be a little overwhelming at first. Even though it's an essential component of a business' internet presence, it's not as intuitive as other marketing channels. After you've finally learned what all of the jargon and acronyms mean, you still have to figure out…

What is the Twitter Ads Transparency Center and How Does it Affect You?

$51.3 billion. That's what social media advertising revenue is expected to reach in 2018, with an extra expectation of a 10% growth each year. With that much money on the line, some people are nervous about Twitter's recent announcement to open an advertising transparency center. A quarter of all U.S. markets advertise on this platform…

Everything You Need to Know About Pinterest Video Ads

Pinterest is a huge platform for all website owners. Boasting 200 million users per month, if you're not utilizing Pinterest, it's like leaving money on the table. With big competitions like Facebook and Google Pinterest, video ad became available to all advertisers to launch campaigns two years ago. This is a change from their content…