PPC Advertising Strategies & Updates Blog by Falcon Digital Marketing

What is Remarketing and How Can You Make it Work for You?

Of all digital advertising platforms, search engines like Google and Bing have the highest conversion rates. As you try to reach your target audience, you may be wondering how you can improve the conversion rates on your campaigns. Many businesses see conversion rates that don’t even approach platform averages. One of the best ways to…

9 Exciting Digital Marketing Trends to Try

More and more companies are focusing their marketing efforts on digital strategies this year. According to Statista, digital advertising is expected to generate $99,204m in 2019 alone. Don't fall behind with old-school marketing strategies. Instead, implement the latest and greatest trends. That way, you can boost your content and attract new customers to your website. With…

7 Clever Twitter Ad Targeting Strategies That Will Get You More Qualified Leads

As a small business, not many people know about you. If you are reading this, you must also believe you don't have enough customers. How can you use Twitter ad targeting to increase your online visibility to attract new customers? There are many steps to getting this done. Of course, you need to post to…

A Beginner’s Guide to Instagram Advertising

Are you looking for a way to expand your company's reach? Want to get the word out about your products and services online? Well, most business owners know that Facebook is a good advertising venue. Marketers can get noticed on the platform. But many companies overlook the potential of other paid social media platforms such…