60 Million
Managed Ad Spent
7,000+
Campaigns Launched
800,000+
Leads Generated
"Falcon Digital Marketing has greatly improved our PPC and other digital advertising. I would certainly recommend their services.""
– John Buckley, National Legal Research Group
“I truly recommend Falcon Digital Marketing to anyone who wishes to work with a professional digital marketing agency that takes pride in their work ”
– Marco Dell’Api, Piusi USA
"I would highly recommend Them! Great Company, Great Service, Great Value, Great RESULTS!"
– Darryl Pikoos, Papercuts Inc
Our Awards
Why Choose Our Facebook Ad Agency?
Account Manager
You have direct access and communication with your PPC account manager for better support and strategy development.
Experience
Since 2008, we have managed PPC accounts from $500 per month to $150,000 per month in a wide range of industries and platforms.
Monthly Contracts
Month-To-Month contracts with no cancellation fees. We don’t force you into long-term contracts.
Fair Pricing
We offer up-front and fair pricing to all of our clients. Without any hidden fees – That’s the way it should be.
Unlimited Updates
No limits on keywords, ads, campaigns or any fees for account changes and updates.
ROI Focused Campaigns
We make sure your advertising budget grows your business and your profits, not just gets more website clicks.
Free Reports & Meetings
No charge for reports, calls, and meetings with us.
Transparency
We give you full access and ownership to your accounts with us, unlike some PPC companies.
Compare PPC Management Companies
| PPC Management Services | Our PPC Management Agency | Other PPC Agencies |
|---|---|---|
| Ad Strategy | Optimized for Profit, ROI, Conversions, Leads | Optimized for Clicks, CTR, Quality Score |
| Contracts | Monthly | Yearly, Long-Term |
| Setup Fee | $500 in most cases | Typically $1000 to $3,000 |
| Ad Account Ownership | You Own Your PPC Ad Accounts, You Have Full Access | They Own Your PPC Ad Accounts, You Don't Have Access |
| Setup Process | Custom Setup Per Client, After Research and Client Meetings | Templated, Cut & Paste Setup for Every Client |
| Number of Keywords, Ads, Campaigns | Unlimited | Limited By Pricing Plan |
| PPC Networks Included | All Platforms Included – Google, Bing, Facebook, and More! | Pay More To Be On More Platforms Beyond Google Ads |
| PPC Experience | Google Ads, Bing Ads, Yahoo Ads, Facebook Ads, Remarketing Ads, Shopping Ads, Video Ads, Banners Ads, Mobile Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, Quora Ads, Amazon Ads, Pinterest Ads, Native Ads | Typically Google and Facebook only |
| Account Optimization | Frequently Optimized by Trained Experts | Automated Optimizations in Bulk with Software |
| PPC Ads Setup | Created and A/B Tested for You | Ads Limited, Extra for Additional Ads |
| Reports and Meetings | Unlimited | Limited Hours for Reports, Emails, Calls |
| Competitor Research | Included | Can Cost Extra |
| Average Experience for Employee | 8 Years | 1 to 2 Years |
| Advanced Tracking Setup | Included | Can Cost Extra |
| Call Tracking | Included | Can Cost Extra |
| Dedicated Account Manager | Direct Contact With Your Account Manager | Varies |
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Facebook Ad Management Services
Facebook Ads Targeting Users' Interests and Behaviors
We can get your ads in front of the right audience based on what they like and show interest in on Facebook. This ensures the best results from your Facebook ad targeting.
Facebook Geofencing Ads / Audience Location Targeting
We make sure you Facebook PPC Ads show only to users located in your target location by city, zip code, address or other location and Geofencing targeting options. This is critical to local business Facebook ads and other businesses with specific target areas.
Facebook Demographic Targeting
Are you looking to target a specific age range on Facebook or other key demographics? We can ensure your ads are in front of your right target demographic for you Facebook PPC advertising campaign management.
Facebook Custom Audience Ads
If you have email lists from current clients, newsletters, trade shows, or other sources, we can build a custom audience to target with Facebook ads, including lookalike lists to expand your reach to other potential customers.
Facebook Lead Generation Ads
Capture emails and other lead info with lead campaigns through Facebook. We can setup campaigns to capture the crucial info you need from your new incoming leads from Facebook ads. These work great for Facebook email capture ad campaigns.
Facebook ads for eCommerce Stores
We are experts at Facebook ads for eCommerce. If you are wanting to do Facebook ads for Shopify stores, Magento, BigCommerce, and other major online store platforms, Our PPC experts can get you a better ROI.
Facebook Boosted Posts & Content Marketing
Grow your audience and boost your blog posts to receive more website traffic, branding, and page likes. This is essential in any social media marketing and content marketing strategy.
Instagram Ads
Many people don’t realize that Facebook owns Instagram. If your company is wanting to expand its reach, we can easily expand your advertising reach into Instagram Ads with nearly all of the advertising capabilities and targeting of Facebook ads
Facebook Remarketing Ads
Remarketing ads are a great way to bring visitors back to your site, especially for longer sales cycles. We’ll design an advanced remarketing/retargeting strategy that makes sure website visitors come back to complete a purchase or become a new lead for your business.
Facebook Page Like Campaigns
Grow your page likes, your audience, and your branding with highly-effective page like ad campaigns. With the right targeting, you gain a valuable audience following for your page for company news, product updates, coupons, and promotions.
Industries We Frequently Work With
B2B Marketing
Ecommerce
Financial
Healthcare
Real Estate Investors
Realtors
Mortgage
Property Management
Insurance
Automotive
Law Firms
Education
Software
Sports
Events
Home Services
Household Products
Energy
IT Services
Oil & Gas / Industrial
Limo / Transportation Services
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Best Facebook Ad Management Services
Target Audience Reseaerch
We’ll research the best target audience for your potential new customers with Facebook ads. This way you are showing to audiences most likely to turn into new business for you.
Custom Audience Building
If you have email lists from current clients, newsletters, trade shows, or other sources, we can build a custom audience to target with Facebook ads management, including Lookalike lists to expand your reach to other potential customers.
Ad Copy Writing
By combing audience research, competitor research, and your feedback, we will write highly-optimized and top performing Facebook ads for your online advertising campaigns.
A/B Testing
Facebook PPC ad campaigns should constantly be tested and optimized. As your Facebook PPC management company, we will test new ads, audiences, and targeting to get you the best results from your social media ads.
Frequent Optimization
We don’t abandon your account after setting it up. Frequent optimizations are made to your Facebook ad campaigns based on account performance data. This includes conversion rate optimization, increasing ROI, lead generation, testing new ad copy, and reducing wasted ad spend. As your Facebook ad agency, we make sure your account is taken care of, and you are always up to date on the latest Facebook ad strategies.
Easy To Read Reports
We provide easy to understand, customizable Facebook PPC ad reports that show you if your online advertising dollars are producing the results you want. No fluff or confusing industry jargon – our reports give you real data – ROI, Leads, Phone Calls, Sales, Likes, Comments, Shares, and much more. Typically on a monthly basis, or more if needed.
How Our Facebook Ad Management Company is Different
Falcon Digital Marketing is specialized in competitive ppc advertising markets where other agencies have a hard time performing well. Our highly-trained PPC advertising experts are experienced in Facebook Paid advertising, as well as Google Ads, Bing Ads, Banner Ads, Remarketing Ads, Video Ads, Instagram Ads, LinkedIn Ads, and more. We are not just a Facebook Ad Agency that recently opened, we are industry experts in a wide range of PPC platforms. We put together long-term online advertising strategies that range across multiple PPC platforms to create a better performing advertising campaign for your company.
The Best Facebook Ad Marketing Strategies
Custom Setup
We will build a fully customized Facebook advertising campaign for your business – from research, account structure, target audiences, ads, pixel setup, bid management and more, even help you setup a new account.
Conversion Tracking
We will setup your Facebook pixels to track and optimize what matters most to your business – leads, online sales, phone calls, website form submissions, emails, signups, page likes, whitepaper downloads, memberships, and more. We’ll customize your tracking to fit your business needs.
PPC Call Tracking
Our call tracking software will track your calls from ads – from ads, to campaigns, to audiences – we can easily track it all. You will also get full access to your call logs and call tracking dashboard. Contact us to learn more.
PPC Landing Page
We will provide you with a full audit of your current landing page or website to make sure it is optimized for your goals! We’ll make sure your advertising dollars are well spent by sending Facebook ads directly to a highly optimized, high converting landing page.
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Specialized Facebook Ad Management Company
We focus on advanced to basic Facebook PPC advertising campaigns in a range of industries. For Facebook paid ads, and other pay per click formats, these are commonly for Facebook ads for home services, Facebook ads for insurance companies, Facebook ad management for real estate investors, e-commerce stores, Facebook ad management for attorneys, B2B markets, and more. There are many industries that can benefit from ads on Facebook since there is a wide range of targeting. It is common for businesses to use remarketing ads on Facebook, and target specific interests, demographics, and geographic regions – such as zip codes. While Facebook Advertising policies can prohibit some industries, most are relevant to show on this very large social media platform. With the correct research, setup, tracking, and ongoing optimization, many different types of industries have seen great success and found how to use Facebook ads to get leads and sales.
Our Process
Our process for developing effective internet marketing campaigns includes 4 main steps: research, strategy development, implementation, and ongoing optimization.
01 Research
We discuss your business goals, learn about your company, learn about your industry, research competitors, and conduct advanced keyword research.
02 Strategy Development
We build a customized, ROI focused online marketing strategy based on what we learned during the research phase and align it with your business goals.We then go over the strategy with you in detail – discussing keywords, ads, targeting, and marketing goals for your approval.
03 Implementation
We setup everything for you and give you full access – keywords, ads, account optimization, A/B testing, Google Analytics tracking, call tracking, and anything else needed for your marketing campaign to succeed. You have full access and ownership of your accounts and website
04 Ongoing Optimization
Every month a full report will be put together for you so that you can see the progress of the marketing and the frequent adjustments we make to improve performance and ROI for your campaigns. We are a Houston PPC Management company that works with national and local businesses.
Questions About PPC Management Prices
How Do PPC Management Fees Work?
We recommend starting with at least $1,000 per month for your Facebook ads, our management fee is separate from your ad spend. For example, if the Customer spends $3000.00 in Google Ads, the Customer would pay Google Ads $3000.00 directly for the ads in their own account, and a separate fee to Falcon Digital Marketing, LLC for creating, managing, and optimizing those Pay-Per-Click ads.
Is There A Cancelation Fee?
No, our contracts do not have a cancelation fee
What is Your Setup Fee for PPC Management?
The Facebook Ads Management setup fee is $500 in most cases.
How Long Are Your Contracts?
Our contracts are month-to-month
How Do You Build a Facebook Ad Strategy?
Although there are trends and fads for Facebook funnels and everyone claims to be a Facebook advertising expert, our Facebook Ad Agency has worked with hundreds and clients and managed millions of dollars in advertising spend over the last 10 years. We implement a range of tactics to ensure your campaigns are highly-profitable.
We will conduct advanced research to determine the best target market for your ad campaign. This will allow your business to show Facebook ads for your target audience – including the correct geo-targeting, demographics, interests, and behavior. There are many layers that can be applied to Facebook advertising to get advanced campaigns setup to outperform your competitors. Whether it is Facebook Lead Ads, Video Ads, Instagram ads, or other popular ad formats, we can help put together a great ad campaign for you.
What’s Included in Our PPC Management Services
Research & Setup
- Keyword Research
- Competitor Research
- Industry Research
- PPC Strategy Development
- Website and Landing Page Audit
- Ad Creation
- Full Custom Setup of All PPC Campaigns
Ongoing Campaign Management
- Keyword Optimization
- Negative Keywords
- Device Targeting Optimization
- Location Targeting Optimization
- Ad Schedule Optimization
- Conversion Rate and CPA Optimization
- ROAS Optimization
- Bid Management and Optimization
- Ad A/B Testing and Optimization
- Frequent, Ongoing PPC Account Optimization
Analytics & Reporting
- Monthly Reporting.
- Dedicated U.S. Based Account Manager.
- Conversions Tracking and Analytics Setup.
- PPC Call Tracking.