PPC Advertising Strategies & Updates Blog by Falcon Digital Marketing

What is the Twitter Ads Transparency Center and How Does it Affect You?

$51.3 billion. That's what social media advertising revenue is expected to reach in 2018, with an extra expectation of a 10% growth each year. With that much money on the line, some people are nervous about Twitter's recent announcement to open an advertising transparency center. A quarter of all U.S. markets advertise on this platform…

Everything You Need to Know About Pinterest Video Ads

Pinterest is a huge platform for all website owners. Boasting 200 million users per month, if you're not utilizing Pinterest, it's like leaving money on the table. With big competitions like Facebook and Google Pinterest, video ad became available to all advertisers to launch campaigns two years ago. This is a change from their content…

How Small Businesses Can Set Up a Bing Ads Campaign

As always, we're here again to give you the best, up-to-date digital marketing knowledge as of August 2018. We've shown you previously how Bing Ads compares to Google AdWords, and that Bing Ads has some advantages that ought not to be overlooked. Today, we'll show you how to start a Bing advertising campaign for your…

Everything You Need to Know About the Latest Google Adwords Change

Google dominates the industry when it comes to search engines, controlling about 86 percent market share of the industry. The search engine giant earns the majority of its annual revenue through AdWords (now Google Ads) and the Google Display Network. In 2017, those revenues were just shy of USD $100 billion. Google recently announced that…