60 Million+
Ad Budgets Managed
7,000+
Campaigns Launched
Industry Experts
Specialized in PPC Advertising
"Falcon Digital Marketing has greatly improved our PPC and other digital advertising. I would certainly recommend their services."
"They delivered the best results our company had experienced in four years of working with other digital marketing firms. They are honest, transparent and really took the time to understand our industry."
I had a great experience with Falcon Digital Marketing! They were able to identify holes in my marketing to make us more efficient and make better use of my marketing dollars.
Award Winning PPC Ad Services
Why Choose Our PPC Ad Agency for Attorneys?
Account Manager
Experience
Monthly Contracts
Fair Pricing
Unlimited Updates
ROI Focused Campaigns
Free Reports & Meetings
Transparency
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Pay-Per-Click Ad Management for Attorneys
Google Ads & Search Ads
Facebook Ads
Video Ads
Mobile Ads
Display - Banner Ads
Native Ads
PPC Management for Lawyers:
Auto Injury Law
Banking Law
Bankruptcy Law
Civil Law
Commercial Law
Consumer Protection Law
Copyright Law
Criminal Defense Law
DUI Law
Employment Law
Environmental Law
Estate Planning Law
Family Law
Franchise Law
Health Law
Immigration Law
Intellectual Property Law
Labor Law
Legal Malpractice Law
License Law
Medical Malpractice Law
Medicare / Medicaid Law
Mortgage Law
Negligence Law
Patent Law
Pension Law
Personal Injury Law
Products Liability Law
Public Housing Law
Real Estate Law
Wage and Hour Law
and more!
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Managed Paid Search Campaigns for Attorneys
Keyword Research
Competitor Research
Ad Copy Writing
A/B Testing
Frequent Optimization
Easy To Read Reports
Why Use Digital Marketing for Legal Services?
Many people use Google and other search engines to find an attorney online. Falcon Digital Marketing has successfully run many PPC ad campaigns for the legal industry, including pay per click ads for The National Legal Research Group. We develop internet advertising strategies built around getting you more clients, not just more website clicks.
Advanced Pay Per Click Management Services for Lawyers
Custom Setup
Conversion Tracking
PPC Call Tracking
Landing Page Optimization
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Google Ads Management for Attorneys
Google Adwords management for attorneys is a complex industry. Since Google is constantly changing, it takes dedicated experts to make sure best practices are applied to accounts and ad spend is not wasted. We are PPC experts that are Google Adwords Certified with many years of experience running ad campaigns for many clients throughout the United States, including top law firms.
Our PPC Management Service Process
Our process for developing effective internet marketing campaigns includes 4 main steps: research, strategy development, implementation, and ongoing optimization.
01 PPC Research
We discuss your business goals, learn about your company, learn about your industry, research competitors, and conduct advanced keyword research.
02 PPC Ad Strategy Development
We build a customized, ROI focused online marketing strategy based on what we learned during the research phase and align it with your business goals. We then go over the strategy with you in detail – discussing keywords, ads, targeting, and marketing goals for your approval.
03 PPC Ad Campaign Implementation
We setup everything for you and give you full access – keywords, ads, account optimization, A/B testing, Google Analytics tracking, call tracking, and anything else needed for your marketing campaign to succeed. You have full access and ownership of your accounts and website
04 Ongoing PPC Ad Optimization
Every month a full report will be put together for you so that you can see the progress of the marketing and the frequent adjustments we make to improve performance and ROI for your campaigns. We are a Houston PPC Management company that works with national and local businesses.
Questions About Pay-Per-Click Management Services
How Do PPC Management Fees Work?
We charge a Monthly Fee seperate from your advertising budget for monthly Pay-Per-Click management services. For example, if the Customer spends $3000.00 in Google Ads, the Customer would pay Google Ads $3000.00 directly for the ads in their own account, and a separate fee to Falcon Digital Marketing, LLC for creating, managing, and optimizing those Pay-Per-Click ads.
Is There A Cancelation Fee?
No, our contracts do not have a cancelation fee
What is Your Setup Fee for PPC Management?
The setup fee is $500 in most cases.
How Long Are Your Contracts?
Our contracts are month-to-month
How Much Does PPC Advertising Cost?
We recommend starting with at least $1,000 per month as a recommended starting budget for PPC advertising.
PPC advertising is charged based on cost-per-click. PPC platforms use an auction system to decide how much you pay for your ad to show. The more competition there is, the higher your cost-per-click. In very competitive industries, you will pay a high cost-per-click and need a higher monthly PPC budget.
How Long Does it Take to Setup a PPC Advertising Campaign?
Typically 1-2 weeks until your ads are live.
How Will PPC Ads Work for My Law Firm?
When people are searching for an attorney online, you want to make sure your law firm has prominent placement on top search engines so new clients can quickly and easily hire you for their legal needs. PPC Management for lawyers takes a unique skill set that many PPC agencies simply do not have. With how competitive and expensive the law industry can be, every dollar must be spent as efficiently as possible. This is why we make sure the most up to date and advanced PPC account optimization is applied to all of our accounts, giving our clients a much better ROI for their online advertising efforts. When someone is looking for legal advice, they are likely to use the internet to get their questions answered. At the early phases, people often search for how a law works, what to do if they are facing a lawsuit, or how the law applies to their situation. Our strategy makes sure that attorneys have the right advertising message, in the right place, at the right time to get more clients. Whether a person is in the early phases of finding an attorney, or needing a law firm immediately to help, we’ll make sure your law firm can be found online easily.
Are Google PPC Ads a Good Fit?
If you tried Google Adwords management with other companies or tried managing it yourself, we can review your current account status and go over options for improving performance through our PPC management services. With the right skills and research, we can get your ads focused on the right keywords that turn into more clients for your firm. There are constant new searches on Google, Bing, Yahoo, and other search engines for legal counsel. Whether you are a solo practitioner, or a large law firm, it is crucial in today’s modern world for your practice to show on top search engines when potential clients are seeking your legal services and ready to hire you.
Pay per click advertising can come in many forms, including video ads, banner ads, Facebook ads, social medial advertising, and more. It is especially important to find an advertising agency for attorneys that knows the best approach for Google Adwords and law firms to make sure the budget is well optimized. Since these cases are unique, internet ads for the legal industry should be unique as well. Our Google Adwords experts are certified, highly-experienced, and highly-trained. We can answer any questions you have during the setup process, and throughout the ongoing management of your marketing campaign.
What's Included in Our PPC Management Services
Research & Setup
- Keyword Research
- Competitor Research
- Industry Research
- Strategy Development
- Website and Landing Page Audit
- Ad Creation
- Full Custom Setup of All PPC Campaigns
Ongoing Campaign Management
- Keyword Optimization
- Negative Keywords
- Device Targeting Optimization
- Location Targeting Optimization
- Ad Schedule Optimization
- Conversion Rate and CPA Optimization
- ROAS Optimization
- Bid Management and Optimization
- Ad A/B Testing and Optimization
- Frequent, Ongoing Account Optimization
Analytics & Reporting
- Monthly Reporting
- Dedicated U.S. Based Account Manager
- Conversions Tracking and Analytics Setup
- Call Tracking
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