PPC Management Services for SaaS Companies
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Why Choose Our PPC Ad Agency for Your SaaS Business?

Account Manager
You will get personalized access to your account manager for PPC services. Our excellent support for your PPC account allows you to focus on your business.

Experience
We have run PPC advertising campaigns for our clients for more than twelve years, for a variety of monthly budgets ranging from $500-$500,000

Monthly Contracts
We are so confident that our clients will be happy with the excellent results from our services, we do not force our clients to sign long term contracts.

Fair Pricing
All clients have to pay reasonable and transparent prices, no sudden hike in fees in your SaaS PPC Management Services.

Unlimited Updates
Unlike other PPC Ad Agencies for SaaS companies, our clients get updates to the ad campaigns, keywords and ads as many times as they wish to get the results they require, we do not face any restrictions or limits.

ROI Focused Campaigns
We focus on increasing revenues and profit, not just the number of visitors from ad clicks. Our services for managing PPC ads for SaaS increases the number of sales.

Free Reports & Meetings
We love connecting with our clients! You’ll get regular updates and reports on your results, whether through email, meetings, or calls – we are happy to go over your results with you.

Transparency
Unlike some of our competitors, we are very transparent, our clients own their advertising account, and they can access the ad campaigns whenever they wish.
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SaaS Service Pay-Per-Click Ad Management

Google Search Ads
In addition to our expertise in managing Google ads for SaaS companies,we are also managing Microsoft Bing ads. We choose the right keywords to increase the sales and not waste money on any Search ads platform.

Facebook Ads
We optimize Facebook ads for SaaS companies to increase sales fast while targeting the correct audience. We target the right profile and location of the Facebook users to generate more relevant signups and sales.

Mobile Ads
There has been a rapid increase in the number of people searching on smartphones. Our experts will ensure that your ads are well optimized for mobile searches and traffic to get more sales – on any device.

Banner Ads
Banner ads on popular, audience-relevant websites greatly help in both branding and sales in any stage of the funnel. In addition to search advertising, this can help in dominating your market and stay in front of the right audiences.

LinkedIn Ads
LinkedIn ads for SaaS companies are perfect for placing your software in front of the perfect audience. Our expert team will make sure the right companies, job titles, demographics, education level, or interests are targeting to get more sales fast from LinkedIn Ads.

Remarketing Ads
Potential customers often are deciding between you and a competitor so it is important to ensure that you remain visible. Remarketing ads are critical for SaaS PPC ads, especially when getting in front of people currently on a free trial and considering upgrading.

Twitter Ads
Twitter ads can be an amazing ad space for software companies to stay ahead of the competition and expand to even more networks to increase sales and signups quickly, while staying in front of a releveant target audience.

YouTube Video Ads
Video ads are a very effective alternative to search ads to find your target audience on platforms outside of search. Demos, explainer videos, and infotainment ads have been extremely effective in PPC ad management for SaaS companies to get more sales.
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Best PPC Management Services for SaaS Companies

Keyword Research
Using the latest techniques, software and tools available, our experts find the best keywords for generating high quality leads, better conversion rates and more sales. We are experienced in selecting the right keywords so no money is wasted.

Competitor Research
Our SaaS ads management service includes competitor research, so that you can make more profit than your competitors. We use online tools to closely monitor your competitors and stay ahead of them to boost profits.

Ad Copy Writing
Using your marketing inputs, data from competitor and keyword research, our experts will write catchy ads to get quality leads which convert into orders for your SaaS company.

A/B Testing
We use the best practices for managing PPC advertising for SaaS programs including A/B ad testing comparing the performance of various ads to maximize the profit from advertising.

Frequent Optimization
In addition to setting up PPC ad campaigns for SaaS, we also continue to optimize the ad campaigns, monitoring them closely to reduce waste and maximize the profits.

Easy To Read Reports
Our periodic reports are written in simple English, so that you can easily understand how much additional revenues the PPC advertising has generated. We do not use confusing jargon, we explain how the advertising helped so that you can plan your budget accordingly.
How Our PPC Management Company for SaaS Services is Different
We focus on getting you a better return on investment (ROI) for the money you invest in advertising, to boost your profit. Some of the other PPC companies for SaaS only focus on increasing the number of clicks on your ads and do nothing more. We try ensure that more customers contact you on phone, signup for free trials, request demos, and increase your sales, which are the important parameters for measuring ROI. We are honest with our customers providing them information on how exactly their money is spent for advertising, and how we manage the money allocated for advertising. You information makes it is easy to understand the excellent results for PPC advertising and discuss these results with the management.

The Best PPC Marketing Strategies for Software Companies

Custom Setup
Our expert team will handle all aspects of PPC advertising for your software business. Using our experience we will use the right keywords, ads, ad groups, manage the bids and use the best PPC ad strategies which are effective. We also customize the setup as required for your company.

Conversion Tracking
We install all the latest tracking tools for form submissions, call tracking, leads, google analytics and others. The reports generated from tracking helps in optimization and ensures that you get the best results from advertising. Whether it’s free trials, demos, sales, or other goals, we can track it!

PPC Call Tracking

PPC Landing Page
We will ensure that visitors clicking on your ads will go to the best converting landing page or existing page on your website to get the best results. We can build landing pages for highest conversion or audit the existing pages of your website to make changes to these pages and maximize the conversion rate for these pages.
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Specialized PPC Management Agency for Software Services
We are experts in managing PPC ads for software companies and for a large number of industry sectors. Our experienced team will manage all aspects of campaign to maximize the ROI and ensure that you make more profit than the amount you invest in advertising. We put our years of experience into practice to make sure you have the best year in sales yet!
Our PPC Management Service Process
Our process for developing effective internet marketing campaigns includes 4 main steps: research, strategy development, implementation, and ongoing optimization.

01 PPC Research
We discuss your business goals, learn about your company, learn about your industry, research competitors, and conduct advanced keyword research.
02 PPC Ad Strategy Development
We build a customized, ROI focused online marketing strategy based on what we learned during the research phase and align it with your business goals. We then go over the strategy with you in detail – discussing keywords, ads, targeting, and marketing goals for your approval.
03 PPC Ad Campaign Implementation
We setup everything for you and give you full access – keywords, ads, account optimization, A/B testing, Google Analytics tracking, call tracking, and anything else needed for your marketing campaign to succeed. You have full access and ownership of your accounts and website
04 Ongoing PPC Ad Optimization
Every month a full report will be put together for you so that you can see the progress of the marketing and the frequent adjustments we make to improve performance and ROI for your campaigns. We are a Houston PPC Management company that works with national and local businesses.
Questions About Pay-Per-Click Management Services for Software Companies
How Do PPC Management Fees Work for SaaS Companies?
We charge a Monthly Fee for monthly Pay-Per-Click management services for SaaS companies. For example, if the Customer spends $3000.00 in Google Ads, the Customer would pay Google Ads $3000.00 directly for the ads in their own account, and a separate fee to Falcon Digital Marketing, LLC for creating, managing, and optimizing those Pay-Per-Click ads for Software Companies.
Is There A Cancelation Fee?
No, our contracts do not have a cancelation fee
What is Your Setup Fee for PPC Management?
The setup fee is $500 in most cases.
How Long Are Your Contracts?
Our contracts are month-to-month
How Much Does PPC Advertising for Software Companies Cost?
We recommend starting with at least $1,000 per month as a recommended starting budget for PPC advertising for Software Service Companies.
PPC advertising is charged based on cost-per-click. PPC platforms use an auction system to decide how much you pay for your ad to show. The more competition there is, the higher your cost-per-click. In very competitive industries, you will pay a high cost-per-click and need a higher monthly PPC budget for software as a service companies.
How Long Does it Take to Setup a PPC Advertising Campaign for Software Services?
Typically 1-2 weeks until your ads are live.
What's Included in Our PPC Management Services
Research & Setup
- Keyword Research
- Competitor Research
- Industry Research
- Strategy Development
- Website and Landing Page Audit
- Ad Creation
- Full Custom Setup of All PPC Campaigns
Ongoing Campaign Management
- Keyword Optimization
- Negative Keywords
- Device Targeting Optimization
- Location Targeting Optimization
- Ad Schedule Optimization
- Conversion Rate and CPA Optimization
- ROAS Optimization
- Bid Management and Optimization
- Ad A/B Testing and Optimization
- Frequent, Ongoing Account Optimization
Analytics & Reporting
- Monthly Reporting
- Dedicated U.S. Based Account Manager
- Conversions Tracking and Analytics Setup
- Call Tracking
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