Ad Budgets Managed
"Falcon Digital Marketing has greatly improved our PPC and other digital advertising. I would certainly recommend their services."
"They delivered the best results our company had experienced in four years of working with other digital marketing firms. They are honest, transparent and really took the time to understand our industry."
I had a great experience with Falcon Digital Marketing! They were able to identify holes in my marketing to make us more efficient and make better use of my marketing dollars.
Why Choose Our Google Ads Agency?
You have direct access and communication with your Google Adwords account manager for better support and strategy development.
Since 2008, we have managed PPC accounts from $500 per month to $350,000 per month in a wide range of industries and platforms.
Our Google Ads Management Agency offers up-front and fair pricing to all of our clients. Without any hidden fees – That’s the way it should be.
You have no limits on keywords, ads, campaigns or any fees for account changes and updates to your Google Ads campaigns.
ROI Focused Campaigns
We focus your Google advertising budget to grow your business and your profits, not just gets more website clicks.
Free Reports & Meetings
No charge for Google PPC Ad reports, update calls, and meetings with us to discuss your Pay-Per-Click results.
We give you full access and ownership of your Google Ads Account, unlike some PPC management companies.
Compare PPC Management Companies
|PPC Management Services||Our PPC Management Agency||Other PPC Agencies|
|Ad Strategy||Optimized for Profit, ROI, Conversions, Leads||Optimized for Clicks, CTR, Quality Score|
|Setup Fee||$500 in most cases||Typically $500 to $2,000|
|Ad Account Ownership||You Own Your PPC Ad Accounts, You Have Full Access||They Own Your PPC Ad Accounts, You Don't Have Access|
|Monthly Management Fee||20% of PPC Spend||Hidden From Website or Confusing Pricing Packages|
|Setup Process||Custom Setup Per Client, After Research and Client Meetings||Templated, Cut & Paste Setup for Every Client|
|Number of Keywords, Ads, Campaigns||Unlimited||Limited By Pricing Plan|
|PPC Networks Included||All Platforms Included – Google, Bing, Facebook, and More!||Pay More To Be On More Platforms Beyond Google Ads|
|PPC Experience||Google Ads, Bing Ads, Yahoo Ads, Facebook Ads, Remarketing Ads, Shopping Ads, Video Ads, Banners Ads, Mobile Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, Quora Ads, Amazon Ads, Pinterest Ads, Native Ads||Typically Google and Facebook only|
|Account Optimization||Frequently Optimized by Trained Experts||Automated Optimizations in Bulk with Software|
|PPC Ads Setup||Created and A/B Tested for You||Ads Limited, Extra for Additional Ads|
|Reports and Meetings||Unlimited||Limited Hours for Reports, Emails, Calls|
|Competitor Research||Included||Can Cost Extra|
|Outsourcing Our Work||Never||Unclear|
|Advanced Tracking Setup||Included||Can Cost Extra|
|Call Tracking||Included||Can Cost Extra|
|Dedicated Account Manager||Direct Contact With Your Account Manager||Varies|
Google Ads Management and More!
Google Ads Management
Google Search Ads are online ads that target specific keywords related to your business. We will make sure your advertisement shows up when someone searches you on Google Adwords, Bing Ads, Yahoo Ads, and other search partner networks. Whenever a potential new customer is searching you online, we’ll make sure you show on the search engines to the right people at the right time!
To expand your reach, we can setup advanced Facebook advertising campaigns to get you more leads, get repeat business, and find new business through digital marketing and social media ads. Our Facebook ad strategies put your business in front of the right target demographic and geo-targeting for your service area.
Social Media Advertising
If you are wanting to go beyond the search engine ads, our team is also highly trained and experienced Twitter ads, LinkedIn Ads, Instagram ads, and Quora ads. Based on our advanced research, we’ll find which platform your target market uses and plan a social media advertising campaign for you.
Shopping Ads for E-Commerce
If you business has an E-Commerce website, we can help increase sales with Shopping ads on Google, Bing, and Facebook. Product Listing Ads, or PLAs, are a more effective way to display your products and boost sales online. We’ll make sure your potential customers are finding and buying your products online. Standout from generic Search and Banners, start using shopping ads to increase sales!
If your potential clients are heavy smartphone users, our experts will make sure your ads also target the right audiences in mobile ads. We can get you results from mobile website ads, mobile app ads, Call-Only or “Click-to-Call” ads, and mobile search ads. With mobile search ads increasing, you’ll want to make sure your business shows on all devices for PPC ads.
Display - Banner Ads
Banner ads are a great way to broaden your reach online before customers start searching for you, or even after. We know how to target the right demographics, website placements, verticals, topics, and contextual keyword targeting to get your banner ads in front of the right buyers on the right websites. This ensures you are not wasting money on clicks that don’t turn into more business for you.
If a website visitor did not purchase or contact you right away, remarketing ads are a great way to bring visitors back to your site, especially for longer sales cycles in some industries. We’ll design an advanced remarketing/retargeting strategy that makes sure website visitors come back to complete a purchase or become a new lead for your business.
Websites like YouTube, News sites, and other video sites are very popular for online searchers wanting to find answers from videos. For entertainment, how-to videos, news, and information, online videos are a great choice place to get your video advertisement in front of your target demographic in a more engaging and memorable way than a text ad or banner ad.
Our PPC management team can setup Native Ad campaigns to target your potential customers while they are engaging popular blogs, news, and other article websites. This is a top PPC strategy for content marketing, lead generation, e-commerce, product launches, and more. Native ad networks like Yahoo Gemini, Outbrain, and Taboola can target your native ppc ads to specific website topics, demographics of your target audiences, and more!
Industries We Frequently Work With
Real Estate Investors
Software / SaaS
Oil & Gas / Industrial
Limo / Transportation Services
Best Google Ads Management Service
We use advanced keywords research to build out the perfect Google Adwords campaign for your business. We will discuss the keywords in detail with you and send a list for approval, this way you know exactly where your advertising budget is going and we go over the top performing keywords with you. This ensures full transparency and better results!
We use the best keyword spy and competitor research tools and tactics in our Google PPC management services for you. This keeps you ahead of the competition and makes sure you outperform your competition – local or national. We go beyond the basic Google Keyword Research tools and apply of years of experience with advanced tools to make sure we are going after the most profitable keywords.
Ad Copy Writing
By combing expert keyword research, competitive research, and your feedback, we will write highly-optimized and top performing Google PPC ads for your ad campaigns. You can be as involved, or not involved as you would like during the ad copy writing – we will make sure your Google ads are written using proven, tested ad copy best practices that we have used for years.
We don’t set it and forget it when it comes to Google Adwords Management. We strongly believe ads need to be continually tested to maintain high performance. As your PPC management company, we will test new ads, keywords, device bids, geo-targeting, and other advanced optimization to make sure we our always improving month-over-month.
Some Google Ad Management Agencies don’t do much after setting the account up for you. We frequently optimize accounts, no matter how many years they have been running. We will set your campaign up for long-lasting results and ROI, and keep improving them. This includes conversion rate optimization, increasing ROAS and leads, adding negative keywords, testing new ads, PPC bid management, testing new ad formats, testing new targeting methods, and reducing wasted spend.
Easy To Read Reports
We understand you are busy, that is why we make our reports easy to understand and show you if your online advertising dollars are producing the results you want. No fluff or confusing industry jargon – our reports give you real data – ROI, Leads, Phone Calls, Sales, and whatever else you need. Typically on a monthly basis, or more if needed.
How Our Google Adwords Management Company is Different
Falcon Digital Marketing specializes in more competitive ppc advertising markets on Google Adwords and other PPC advertising platforms. We build advanced advertising campaigns using top ppc tools, competitor research, industry research, and more. Through our highly-targeted approach, we are able to get better results from Google Ads than most search engine marketing agencies. We have taken on some of the toughest industries for online ads, including advertising for real estate, attorneys, limos, eCommerce, software, investing, B2B, and more. We are headquartered in Houston, TX, but we also focus on nationwide campaigns.
The Best Google PPC Ad Strategies
We handle full setup of your customized pay-per-click advertising campaigns – from account structure, keywords, ads, ad groups, ad extensions, bid management and more, even help you setup a new account.
We can track what matters most to your business – leads, online sales, phone calls, website form submissions, emails, signups, whitepaper downloads, memberships, and more. We’ll customize your tracking to fit your business needs.
PPC Call Tracking
See exactly where your calls are coming from – from keywords, to ads, to campaigns – we can easily track it all, even offline sources. You will also get full access to your call logs and call tracking dashboard. Contact us to learn more.
PPC Landing Page
We will provide you with a full audit of your current landing page or website to make sure it is optimized for conversions! We’ll make sure your advertising dollars are well spent by sending pay-per-click ads directly to a highly optimized, high converting landing page.
Specialized PPC Management Company
Falcon Digital Marketing tends to work with competitive industries for Google Ads and other PPC platforms. For Google Adwords management, this most commonly includes Google ads for home repair services, Insurance, Google ad management for real estate investors, e-commerce stores, Google ad management for attorneys, B2B markets, software, and more. Since customers are specifically searching for what they need on Google, most companies want their ad to appear for the best keywords. This is a wide range of industries that would involve any potential client doing a search on Google to find your product or service, which is nearly every business. Many businesses use Google Ads for lead generation or to create more sales. Our advanced Google Ads campaign setups make sure you are getting a great ROI from your ads on Google, not just getting more clicks to your website.
Our PPC Management Service Process
Our process for developing effective internet marketing campaigns includes 4 main steps: research, strategy development, implementation, and ongoing optimization.
01 PPC Research
We discuss your business goals, learn about your company, learn about your industry, research competitors, and conduct advanced keyword research.
02 PPC Ad Strategy Development
We build a customized, ROI focused online marketing strategy based on what we learned during the research phase and align it with your business goals. We then go over the strategy with you in detail – discussing keywords, ads, targeting, and marketing goals for your approval.
03 PPC Ad Campaign Implementation
We setup everything for you and give you full access – keywords, ads, account optimization, A/B testing, Google Analytics tracking, call tracking, and anything else needed for your marketing campaign to succeed. You have full access and ownership of your accounts and website
04 Ongoing PPC Ad Optimization
Every month a full report will be put together for you so that you can see the progress of the marketing and the frequent adjustments we make to improve performance and ROI for your campaigns. We are a Houston PPC Management company that works with national and local businesses.
Questions About Google Ads Management Services
How Do Google Ad Management Fees Work?
We charge a Monthly Fee of 20% of PPC Advertising Spend, or $500, whichever is greater, for monthly Pay-Per-Click management services. For example, if the Customer spends $3000.00 in Google Ads, the Customer would pay Google Ads $3000.00 directly for the ads in their own account, and a separate fee of $600.00 to Falcon Digital Marketing, LLC for creating, managing, and optimizing those Pay-Per-Click ads.
Is There A Cancelation Fee?
No, our contracts do not have a cancelation fee
What is Your Setup Fee for Google Adwords Management?
The Google ads management setup fee is $500 in most cases.
How Long Are Your Contracts?
Our contracts are month-to-month
How Much Does Google Adwords Cost?
We recommend starting with at least $1,000 per month as a recommended starting budget for PPC advertising.
PPC advertising is charged based on cost-per-click. PPC platforms use an auction system to decide how much you pay for your ad to show. The more competition there is, the higher your cost-per-click. In very competitive industries, you will pay a high cost-per-click and need a higher monthly PPC budget.
How Long Does it Take to Setup a Google Adwords Campaign?
Typically 1-2 weeks until your ads are live.
Will Google Ads Work for My Business?
With how competitive it is, and how many users visit Google.com everyday, it is critical to have a better strategy in place to not waste your budget without getting the results you need to grow. After working with many industries over the years, we know what works and what does not work. We use advanced tools, research, and strategy planning to make sure we put in place campaigns that get better results on Google Ads. With this careful planning process, and strategy planning with our clients, we are able to outperform other Google Ad Management Agencies, and help our clients succeed online. Contact us to learn more about how we can help with your Google ads campaign management.
How Does a Google Ads Management Service Work?
Our goal has always been to develop Google Adwords campaigns that help our clients grow their business, not just get more website clicks. By implementing advanced targeting, setting up detailed tracking, and frequently optimizing advertising campaigns, we can easily achieve this goal. As the internet advertising industry continues to expand and evolve, we are always up to date on the latest trends and strategies that work. This helps us keep our clients ahead of the competition and up to date on the latest advertising technologies so they can be more successful.
What's Included in Our PPC Management Services
Research & Setup
- Keyword Research
- Competitor Research
- Industry Research
- PPC Strategy Development
- Website and Landing Page Audit
- Ad Creation
- Full Custom Setup of All PPC Campaigns
Ongoing Campaign Management
- Keyword Optimization
- Negative Keywords
- Device Targeting Optimization
- Location Targeting Optimization
- Ad Schedule Optimization
- Conversion Rate and CPA Optimization
- ROAS Optimization
- Bid Management and Optimization
- Ad A/B Testing and Optimization
- Frequent, Ongoing PPC Account Optimization
Analytics & Reporting
- Monthly Reporting
- Dedicated U.S. Based Account Manager
- Conversions Tracking and Analytics Setup
- PPC Call Tracking