Where SEO Meets Design – Best Practices For Optimizing Conversions

Without any doubt, having a good SEO is a must for every web page out there. In order to get traffic to your site, you usually resort to some proven techniques that will help your site rank better among other sites serving the same or similar niche.

But, there comes a point in your business’ life cycle where you will have to deal with all those visitors bouncing from your site as soon as they land on it. Engaging with them in the right way and making them stay awhile is going to be a step in the right direction for you.

Ultimately, if you give them a good enough reason to stick around your site a bit, chances of those visitors converting to paying ones will significantly rise. And the trajectory from a visitor who intends to leave your site immediately to a visitor who will finally subscribe to your product is very long and complicated.

Stay put, for in this article we will try to work on some basic stuff you will need to consider doing or changing on your site in order to make it more optimized for conversions.

Getting Down To the Basics

First and foremost, there is no secret recipe that will make your site ultimately beautiful and that will resonate with nearly everyone. No conversion boost strategy can guarantee you 100% success. Optimizing your site’s looks and content is a closed circuit of constantly researching and reevaluating your target audience’s needs, implementing the changes, reviewing the results and reiterating changes. It’s hit and miss most of the time, as is everything else in life.

So, in order to get a proper grip on what type and what quantity of content should there be available on your site, you should be aware of who your target audience is.

Make sure to get a good use out of Google Analytics tools in order to get a grip on information of age structure and demographics of your site’s visitors. Also, the information from what page are they bouncing off can be a good indicator where your site really needs improvement.

After you do your homework, it’s time for you to move on to implementing web design hacks and tricks that will help you boost your conversions.

On to the Next One

Ok, assuming that you made it this far and that you have a clear vision of how your site should look like there are a couple of things that proved to be helpful when optimizing conversions for everyone. You might as well consider doing some the following.

Get Rid of the Interruption Marketing

This is clearly the biggest drawback in today’s marketing practice. Pop-ups as well as every other form of interruption marketing won’t help you with generating your leads nor with people signing up for what you have to offer.

If you are in need of building list of leads, there are lots of other strategies you may want to resort to. Numerous studies indicated that having pop-ups on your page can prove to be counterproductive and can lure away potential subscribers.

Get Rid of Unnecessary Text

So you spent a great amount of time writing posts and material to post on your page for the others to read. Let me tell you a vile secret.. Nobody will read it!

As soon as you become aware of the fact that people browsing the Web just want to come to the information as quickly as possible, sooner you’ll get to optimizing your site’s homepage in order to get rid of chunks of text placed there.

On top of it all, try to come up with a powerful caption that will be highlighted on your site’s header and that will clearly state the benefits people will enjoy if they sign up for your service. Make sure to sell the benefits to them!

Call Visitor to Action

Simple as that! After you got their attention with your original and unique caption, there is nothing else left for them but to subscribe. And let’s try to make this as easy as possible for them.

Creating your CTAs is something that shouldn’t be much of a philosophy. Making your CTA buttons intentionally stand out from the rest of your site is always a good idea as they will naturally draw attention to themselves.

Besides of making those buttons shiny and giving them the poll position on your site’s header, make sure to get a good use of button’s caption in order to be original enough to resonate with your audience. Sometimes, simple Subscribe or Sign Up captions just won’t be engaging enough. Depending on the situation and the nature of your business, you can try out something more ingenious like Get Started Now or Embark On Your Journey.

Now go and have fun with your site!  

Author Bio:

Hellen McAdams
Hellen McAdams is the chief strategist at Marketee.rs. She loves a good digital marketing strategy, and isn’t afraid to ask questions everyday to keep up with the industry’s trends. If you have any comments or questions, shoot her a question at @hellen_mcadams.

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