“I have worked with them for over a year and they really understand online marketing and what it takes to maximize your return on investment!”
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“Within no time, we had our campaign up and running and optimized for results. Thank you!”
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Award Winning PPC Ad Services
Why Choose Our PPC Agency for Attorneys?
Account Manager
With our law firm PPC agency you will receive 1on1 communication with your PPC account manager. We believe communication is key to give you better service and transparency with your PPC advertising campaigns.
Experience
Since 2008, we have managed Pay Per Click advertising accounts from $500 per month to $350,000 per month in a wide range of areas of law, and other industries. Our team understands the complexities of legal PPC campaigns and tailors strategies to fit the specific needs of law firms, ensuring better ROI.
Monthly Contracts
No long-term contracts like some PPC ad agencies. We offer Month-To-Month contracts with no cancellation fees. Our dedication and effective PPC ad campaign results keep our clients with us, not forced contracts. Helping you thrive is our success!
Fair Pricing
Our PPC agency for lawyers offers simple and fair pricing to all of our clients, without any hidden fees – just the way it should be. We believe in full transparency, so you know exactly where your law firm PPC ad spend is going and how it contributes to your firm’s success.
Unlimited Updates
ROI Focused Campaigns
Our experts focus your online advertising strategy on growing your practice and bringing in new clients, not just getting more website traffic. Our PPC ad management services team will help you to get more leads and business. We constantly refine your PPC campaigns, adjusting bids, testing new keywords, and optimizing ad copy to maximize conversions and ensure your ad spend translates into measurable results.
Free Reports & Meetings
Our PPC management services have no extra charge for reports, calls, and meetings with us. It is all included. You will receive detailed performance insights, including keyword trends, target audience behavior, and conversion data, so you can make informed marketing decisions.
Transparency
You retain full access and ownership to your ad accounts with us, unlike some PPC companies that lock you out of your own account. We believe in honest, open communication, giving you full visibility into every aspect of your PPC marketing efforts.
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Pay-Per-Click Ad Management for Attorneys
Google Ads & Search Ads
Facebook Ads
Video Ads
Mobile Ads
Display - Banner Ads
Native Ads
Attorney PPC Management for Lawyers:
Auto Injury Law
Banking Law
Bankruptcy Law
Civil Law
Commercial Law
Consumer Protection Law
Copyright Law
Criminal Defense Law
DUI Law
Employment Law
Environmental Law
Estate Planning Law
Family Law
Franchise Law
Health Law
Immigration Law
Intellectual Property Law
Labor Law
Legal Malpractice Law
License Law
Medical Malpractice Law
Medicare / Medicaid Law
Mortgage Law
Negligence Law
Patent Law
Pension Law
Personal Injury Law
Products Liability Law
Public Housing Law
Real Estate Law
Wage and Hour Law
and more!
Managed Paid Search Campaigns for Attorneys
Keyword Research
Competitor Research
Ad Copy Writing
A/B Testing
Frequent Optimization
Easy To Read Reports
Why Use Digital Marketing for Legal Services Visibility & Success?
Many people use Google and other search engines to find an attorney online. Falcon Digital Marketing has successfully run many PPC ad campaigns for the legal industry, including pay per click ads for The National Legal Research Group. We develop internet advertising strategies built around getting you more clients, not just more website clicks. Whether you’re a small firm looking to grow or an established practice aiming to dominate your market, our PPC agency delivers customized solutions that drive success.
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Advanced Law Firm PPC Agency Strategies
Custom Setup
We will take care of the full setup of your customized pay-per-click advertising campaigns from start to finish. This includes finding the best keywords for your targeted area of law, writing attorney compliant PPC ads, organizing ad groups, campaigns, ad extensions, bid management, optimization, and more. With our legal PPC expertise, your firm PPC strategy will be built for long-term success, driving consistent leads and higher ROI. This way you can focus on practicing law, not PPC management
Conversion Tracking
Our Pay-Per-Click management services will set up all tracking needed to ensure a successful online advertising campaign. Your advertising dollars will be well spent with our advanced tracking of calls, forms, emails, and all other leads important to your law firm. By analyzing user behavior and optimizing strategies, we help you make data-driven decisions that improve PPC campaign results.
PPC Call Tracking
We can easily track where your phone calls are coming from – from keywords, to ads, to campaigns – we track it all. You get full access to your call logs and call tracking dashboard. Our advanced call tracking gives you all the data you need to get more clients. This allows us to refine your ad spend by focusing on the highest-converting PPC ads and eliminating wasted budget. Knowing which advertisements bring in the best leads ensures you maximize ROI while improving your attorney PPC strategy.
Landing Page Optimization
We audit your existing PPC landing page and website to make sure it is optimized to convert and get you more clients! We’ll make sure your advertising dollars are well spent by sending pay-per-click ads directly to a highly optimized, high converting landing page. A well-designed landing page improves user experience, reduces bounce rates, and increases conversions from search traffic. Our PPC web design team creates pages that align with your firm PPC campaigns, ensuring potential clients take action after clicking on your ads.
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Google Ads Management for Attorneys
Google Adwords management for attorneys is a complex industry. Since Google is constantly changing, it takes dedicated experts to make sure best practices are applied to accounts and ad spend is not wasted. We are PPC experts that are Google Adwords Certified with many years of experience running ad campaigns for many clients throughout the United States, including top law firms.
Our PPC Management Service Process
Our process for developing effective internet marketing campaigns includes 4 main steps: research, strategy development, implementation, and ongoing optimization.
01 PPC Research
We discuss your business goals, learn about your company, learn about your industry, research competitors, and conduct advanced keyword research.
02 PPC Ad Strategy Development
We build a customized, ROI focused online marketing strategy based on what we learned during the research phase and align it with your business goals. We then go over the strategy with you in detail – discussing keywords, ads, targeting, and marketing goals for your approval.
03 PPC Ad Campaign Implementation
We setup everything for you and give you full access – keywords, ads, account optimization, A/B testing, Google Analytics tracking, call tracking, and anything else needed for your marketing campaign to succeed. You have full access and ownership of your accounts and website
04 Ongoing PPC Ad Optimization
Every month a full report will be put together for you so that you can see the progress of the marketing and the frequent adjustments we make to improve performance and ROI for your campaigns. We are a Houston PPC Management company that works with national and local businesses.
Questions About Pay-Per-Click Management Services for Lawyers
How Do PPC Management Fees Work?
We charge a Monthly Fee separate from your advertising budget for monthly Pay-Per-Click management services. For example, if the Customer spends $3000.00 in Google Ads, the Customer would pay Google Ads $3000.00 directly for the ads in their own account, and a separate fee to Falcon Digital Marketing, LLC for creating, managing, and optimizing those Pay-Per-Click ads.
Is There A Cancelation Fee?
No, our contracts do not have a cancelation fee
What is Your Setup Fee for PPC Management?
The setup fee is $500 in most cases.
How Long Are Your Contracts?
Our contracts are month-to-month
How Much Does PPC Advertising Cost?
We recommend starting with at least $1,000 per month as a recommended starting budget for PPC advertising.
PPC advertising is charged based on cost-per-click. PPC platforms use an auction system to decide how much you pay for your ad to show. The more competition there is, the higher your cost-per-click. In very competitive industries, you will pay a high cost-per-click and need a higher monthly PPC budget.
How Long Does it Take to Setup a PPC Advertising Campaign?
Typically 1-2 weeks until your ads are live.
How Will PPC Ads Work for My Law Firm?
When people are searching for an attorney online, you want to make sure your law firm has prominent placement on top search engines so new clients can quickly and easily hire you for their legal needs. PPC Management for lawyers takes a unique skill set that many PPC agencies simply do not have. With how competitive and expensive the law industry can be, every dollar must be spent as efficiently as possible. This is why we make sure the most up to date and advanced PPC account optimization is applied to all of our accounts, giving our clients a much better ROI for their online advertising efforts. When someone is looking for legal advice, they are likely to use the internet to get their questions answered. At the early phases, people often search for how a law works, what to do if they are facing a lawsuit, or how the law applies to their situation. Our strategy makes sure that attorneys have the right advertising message, in the right place, at the right time to get more clients. Whether a person is in the early phases of finding an attorney, or needing a law firm immediately to help, we’ll make sure your law firm can be found online easily.
Are Google PPC Ads a Good Fit?
If you tried Google Adwords management with other companies or tried managing it yourself, we can review your current account status and go over options for improving performance through our PPC management services. With the right skills and research, we can get your ads focused on the right keywords that turn into more clients for your firm. There are constant new searches on Google, Bing, Yahoo, and other search engines for legal counsel. Whether you are a solo practitioner, or a large law firm, it is crucial in today’s modern world for your practice to show on top search engines when potential clients are seeking your legal services and ready to hire you.
Pay per click advertising can come in many forms, including video ads, banner ads, Facebook ads, social medial advertising, and more. It is especially important to find an advertising agency for attorneys that knows the best approach for Google Adwords and law firms to make sure the budget is well optimized. Since these cases are unique, internet ads for the legal industry should be unique as well. Our Google Adwords experts are certified, highly-experienced, and highly-trained. We can answer any questions you have during the setup process, and throughout the ongoing management of your marketing campaign.
What's Included in Our PPC Management Services
Research & Setup
- Keyword Research
- Competitor Research
- Industry Research
- Strategy Development
- Website and Landing Page Audit
- Ad Creation
- Full Custom Setup of All PPC Campaigns
Ongoing Campaign Management
- Keyword Optimization
- Negative Keywords
- Device Targeting Optimization
- Location Targeting Optimization
- Ad Schedule Optimization
- Conversion Rate and CPA Optimization
- ROAS Optimization
- Bid Management and Optimization
- Ad A/B Testing and Optimization
- Frequent, Ongoing Account Optimization
Analytics & Reporting
- Monthly Reporting
- Dedicated U.S. Based Account Manager
- Conversions Tracking and Analytics Setup
- Call Tracking
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