There are 26 ways for how to grow appliance repair business:
- Identify your target market
- Enhance your online presence
- Build a professional, user-friendly website
- Advertise using Google Ads to target Local searches
- Utilize Facebook Ads to increase awareness
- Sign up for Google Local Service Ads for leads
- Invest in local SEO
- Claim Your Google Business Profile (GBP)
- Get Online Reviews
- Utilize Organic social media to stay top of mind
- Leverage email marketing for seasonal maintenance reminders
- Join A Facebook Group For Local Business Owners.
- Grow Your Network of Business Owners
- Join A Chamber Of Commerce
- Join A Facebook Group For Local Business Owners.
- Create A Referral Program.
- Improve your customer experience
- Implement a customer feedback system for improvements
- Train staff to improve the customer experience
- Expand your services
- Offer annual maintenance contracts for peace of mind
- Include smart appliance repair and installation
- Foster partnerships with appliance manufacturers
- Become an authorized service center for warranty work
- Invest in your team’s skills and tools
- Use direct mail campaigns targeted at new homeowners
Some of these steps are online strategies and some of them are offline strategies. By working on a mix of them you grow your business to the next level.
But first you need to identify who needs your services in the first place.
Note: Our PPC for Appliance Repair Agency helped
- Fix Appliances & HVAC increase leads in 487%
- J & J Appliances increase leads in 317%
- Maple Leaf Appliance Repair increase leads in 480%
Identify your target market: who needs to repair appliances
Identifying who are your ideal customers and who is willing to pay for your service is one the most important things you need to know when trying to grow your appliance repair business.
Broadly speaking, your customer base consists of homeowners and property managers who find themselves in need of appliance repair services.
There are many types of homeowners, including those who but your customers generally include people who don’t know how to repair appliances themselves or don’t want to bother doing it.
However, homeowners that own luxury appliances are way better customers than someone who owns a low end product that’s not worth repairing (buying a new one might be even cheaper). They also are most likely to pay for the inconvenience than to try to fix things themselves.
Property managers, managing multiple properties are a very different customer and require ongoing dependable appliance repair services to comply and keep their tenants happy.
Understanding the unique needs, preferences, and decision-making processes of these groups is essential. For homeowners, the focus may be on quick, reliable service at a reasonable cost.
For property managers, the emphasis might be on the reliability and availability of service to handle multiple repair needs across various locations efficiently.
Enhance your online presence
Having an online presence is non-negotiable if you want to grow an appliance repair business online.
The basics of how to market an appliance repair business online are:
- Building professional, user-friendly website to advertise your services and serve as a point of contact.
- Advertise using Google Ads to target Local searches
- Utilize Facebook Ads to increase awareness
- Sign up for Google Local Service Ads for leads
- Invest in local SEO to improve search visibility when people need your service.
- Claim Your Google Business Profile (GBP)
- Prioritise Getting Online Reviews
- Utilize Organic social media to stay top of mind
- Leverage email marketing for seasonal maintenance reminders
- Join A Facebook Group For Local Business Owners.
Build a professional, user-friendly website
A website helps showcase the services you offer, where you offer them as well as show people why they should work with your business over another one. Make sure to make it easy to navigate and include all the relevant information a potential customer might need. Don’t forget to include written or video testimonials from previous customers that can vouch for your business.
Use Google Ads to Target Local
Google Ads is the best platform for targeting potential customers in your local area. You can control what keywords you show up for but most importantly you can remove the keywords you don’t want to focus on. Google ads for appliance repair allows you to focus your ad spend on the most relevant and profitable customers in the area you service.
Utilize Facebook Ads and organic social media
Facebook Ads allow for demographic targeting, reaching potential customers based on specific interests and behaviors. However it’s not the best for knowing exactly when a customer needs the service. Meta ads or Facebooks Ads usually reaches a colder audience compares to google ads.
Sign up for Google Local Service Ads for leads
Google Local Service Ads allows you to pay per call instead of per click. These ads are placed at the very top of search results and show up at the moment local customers are searching for related services.
The problem with Local Service Ads is that the lead quality is usually lower than with normal google ads, which is why most appliance repair businesses prefer to run google ads.
Engage in local SEO to improve search visibility
Improving your local SEO is important for the long term growth strategy of your business but it might not be the best channel to fuel it in the beginning. Instead of paying per click (like with google ads) or paying per lead (like with Local Service Ads), search engine optimization ranks your website organically in google. Every click is free, however you need to pay a specialist or agency to get your website to show up in the first place. This includes optimizing your site with local keywords, creating location-specific content, and ensuring your business is listed accurately in local directories, helping potential customers find you when they need appliance repair services.
Claim Your Google Business Profile (GBP)
Claiming your Google Business Profile or creating one for your business is one of the simplest things you can do to enhance your online presence. A GBP is key for you to rank on Google Maps, which drives most leads from local searches.
Once you ‘ve claimed your profile, keep it updated and fill it with the information customers need to choose your business.
Prioritise Getting Online Reviews
Online reviews are vital for building trust and credibility. One of the best investments of your time is to actively encourage satisfied customers to leave positive feedback on platforms like Google and Facebook, as these reviews can significantly influence organic rankings and future customers choosing your business over another.
Utilize Organic social media to stay top of mind
An active presence on organic social media helps maintain a connection with your community. Regular posts and engaging content keep your brand top of mind for when your services might be required. It also drives brand searches that help with SEO and give additional PPC opportunities.
Leverage email marketing for seasonal maintenance reminders
Email marketing helps maintain and deepen existing customer relationships. An easy way to encourage repeat customers is by sending seasonal maintenance reminders to your customer base.
Another idea is to share helpful but simple maintenance tips to stay top of mind and develop a relationship with your customers.
Join A Facebook Group For Local Business Owners
Participating in a Facebook group for local business owners is an effective way to engage with your business community digitally. You’ll not only find people who struggle with the same challenges you do but you might benefit from how people in the group have solved theirs.
Active engagement here can lead to resource sharing, collaboration opportunities, and in some occasions increased referrals.
How to market an appliance repair businesses offline
Growing an appliance repair business offline hinges on the following traditional marketing strategies:
- Grow Your Network of Business Owners
- Join A Chamber Of Commerce
- Join A Facebook Group For Local Business Owners.
- Create A Referral Program.
- Improve your customer experience
- Implement a customer feedback system for improvements
- Train staff to improve the customer experience
- Expand your services
- Offer annual maintenance contracts for peace of mind
- Include smart appliance repair and installation
- Foster partnerships with appliance manufacturers
- Become an authorized service center for warranty work
- Invest in your team’s skills and tools
- Use direct mail campaigns targeted at new homeowners
Start Growing Your Network of Business Owners
Expanding your network among local business owners opens the door to a range of opportunities, from referrals to valuable partnerships.
Joining a Chamber of Commerce is a well-established approach to connect with other local businesses.
Join A Chamber Of Commerce
Joining a Chamber of Commerce offers exclusive access to events, workshops, and networking opportunities. It’s a great place to establish valuable partnerships improving your business’s local visibility.
Create A Referral Program.
You need a strategy to increase word of mouth and referral program does exactly that.
Think about what incentives can you give a fellow business owner or a previous customer to mention your name the next time someone needs your service.
Common incentives are:
- Discounts
- service upgrades, or
- special offers for both the referrer and the referred
The idea is for you to actively engage your existing customers in promoting your services.
Offer Discounts For Referrals
Implementing discounts for referrals is the most widely used referral strategy among service based companies. By rewarding your current customers with a discount on future services for each successful referral, you effectively convert them into brand ambassadors.
However, setting up a successful referral program is easier said than done. The discount has to be significant enough for someone to go out of their way and talk about you.
Most of the time, focusing on delivering an excellent service is more effective than offering discounts against referrals.
Improve your customer experience
A good customer experience is probably the most important element for the longevity and success of an appliance repair business.
Ask yourself the following questions and see in which areas you can improve:
- Is your staff polite?
- Do you thoroughly clean after your work is done?
- Do you arrive on time?
- Do you do what you say you’re going to do?
- Do you respond quickly?
- Do you show empathy for your customer’s situation?
- Can you offer something for free that will take you 5 minutes to do but will solve your customer’s future headache?
Expand your services
Growing a business is not all about marketing. It’s also about improving your service offering or the way you package it.
For example, introducing annual maintenance contracts offers customers not just repairs, but the assurance of ongoing maintenance, creating a reliable income stream for your business.
Do you work with smart homes and do you have a certification or experience to prove it? This can give you access to higher ticket customers over time.
Become an authorized service center for warranty work
Becoming an authorized service center for reputable brands not only boosts your business’s credibility but also ensures a consistent flow of customers referred directly by the manufacturers. These partnerships afford your technicians access to specialized training on the latest appliance technologies and repair methodologies, keeping your service offerings at the cutting edge.
Moreover, aligning your business with well-known brands enhances your reputation, making your company the preferred choice for warranty repairs and more.
Invest in your team’s skills and tools
Your staff and team is the backbone of your company. After you’ve worked on your marketing and your service offering, being able to do better work and do it more efficiently is the next step to work on.
Consider the following questions:
- Can you certify your staff to work with high end brands?
- Can you train them in weak areas they have?
- Can you buy better tools and equipment that help your staff do a better or quicker job?
Investing in your team’s skills and tools is always a good idea as it directly impacts the quality of the leads you get as well as improving the customer experience.
Use direct mail campaigns targeted at new homeowners
Direct mail campaigns targeting new homeowners introduces your appliance repair services to a fresh audience.
Instead of mail nobody wants to read, think about what you can give them for their new home. If they end up using it or at least keeping it, you have a way better chance of being top of mind when they need your services in the future.
Try pretty magnets or coasters. Something that they can keep and serves a purpose beyond reminding them of your business.
This approach leverages the potential of direct mail to cut through digital clutter, offering a tangible reminder of your services right when new homeowners are most in need.