Google Ads Management Agency for Pest Control Services
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Exclusive Pest Control Leads. From Your Area. Ready to Hire. Proven to Profit
- Get Exclusive Leads in Days – Not Months
- You Focus on the Business, We Handle the Ads.
- No Shared Calls, No Wasted Budget, Just Profitable Jobs
- Ready to Hire People in the Right Area, at the Right Price
- Backed by 12 Years of Proven, Profitable Google Ads Management for Pest Control Companies
We Target Your Exact Service Area to Get You More Calls Fast from the Right People!
- Your Ads Show to the Right People in the Right Place!
- No More Wasted Budget from the Wrong Location for the Wrong Services!
- We Can Target Zip Codes, Cities, States, and Multiple Locations for Franchises Easily!
- Get Expert PPC Management for Pest Control Services, So You Can Focus on Running Your Business.
“I have worked with them for over a year and they really understand online marketing and what it takes to maximize your return on investment!”
Nick D.
“Within no time, we had our campaign up and running and optimized for results. Thank you!”
Todd B.
“We highly recommend them. Not only are they a pleasure to work with but we have been really happy with our marketing results.”
Tami L.
“I would highly recommend them to any business looking to bring in the best qualified leads. They have many years of experience, and know exactly what they are doing”
Spencer W.
“They are my go-to for all things PPC! I’m often at a loss when it comes to the more technical aspects of online marketing, and I can always rely on their team to help fill the gaps.”
Rachel P.
“They were able to make us more efficient and make better use of my marketing dollars. I was very impressed!”
Jeremy R.
“They are second to none.The two best words to describe this company are HONEST and RESULTS!””
Shawn K.
“Best results our company had experienced in four years!”
Kelly J.
“I highly recommend Falcon Digital Marketing! They are a team of experts with deep experience in PPC and advertising.”
Michael K.
“They have been a great asset to the growth of my clients in PPC. They have a wide variety of expertise and experience!”
Yasmine S.
“Extremely knowledgeable when it comes to digital marketing and helped drive sales to our company.”
Peter K.
“They really know their stuff when it comes to putting together advanced online marketing plans. I would definitely recommend them!”
Jennie P.
“Extremely knowledgeable in Pay-per-click advertisement – always quick to respond and has been an excellent resource.”
Angie G.
“Great Company, Great Service, Great Value, Great RESULTS!”
Darryl P.
“They helped us to understand the process and the tools needed to get our company marketed!”
Ted L.
“Great to work with. They go out of their way to understand the message you are trying to communicate, and work with you to get your message out.”
Andy H.
“They are experts with deep experience. They have made dramatic improvements in our CPA and conversion rates!”
Jane U.
“Helped us design and implement a plan that generated true results and improvement in all areas!”
Jon G.
Award Winning Digital Marketing Services
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Our Proven System to Increase Profits with Google Ads Management
Our Google Ads Management for pest control companies goes beyond clicks and impressions: it’s built to generate real, trackable profit. We combine smart ad management, advanced lead tracking, and an AI-driven feedback loop that filters out junk leads and finds more high-quality customers.
Ad Management
We manage every part of your online advertising, from Google Ads and Facebook Ads to Local Services Ads (Google Guaranteed). Our expert team handles setup, optimization, and daily adjustments to keep your campaigns performing at their best. You own all accounts; we handle the work.
Lead Tracking
We track every call, form, and appointment from your ads. Using AI-powered call tracking, we record and score leads to identify which ones turn into real customers. Spam calls and job seekers are automatically blocked, so your budget goes only toward real opportunities.
Lead Quality Feedback Loop
Our system connects your ad data with your CRM to show which leads become paying customers. Then, our AI learns from that data to refine your campaigns, cutting out low-quality clicks and driving more profitable leads over time. It’s a smarter, more accurate way to manage Google Ads for pest control businesses.
Full Transparency Reporting
Every month a full report will be put together for you so that you can see the progress of the marketing and the frequent adjustments we make to improve performance and ROI for your campaigns. We are a Houston PPC Management company that works with national and local businesses.
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How Our Google Ads Management Agency is Different
Target by Service Area
Your ads only show where you want customers. No wasted spend on irrelevant locations. We can target by city, ZIP code, or radius, and manage multiple service areas or franchise locations with precision.
Full Transparency
You’ll always have full access to your Google Ads account, reports, and data. No hidden fees or locked accounts, you see exactly where your money goes and how your ads are performing.
ROI Focused Strategy
We don’t just aim for clicks, we focus on leads and revenue. Every campaign is built to increase calls, form fills, and booked pest control jobs that directly grow your business.
12 Years of Experience
With over 12 years of experience managing pest control advertising campaigns, we’ve handled budgets from $500 to $500,000, and know how to scale profitably at every level.
Ongoing Optimization
We actively manage and refine your Google Ads campaigns to improve performance over time. From adjusting bids to testing new ad copy, we make sure your budget delivers the best possible results.
We Handle Everything
From setup to ongoing management, our team takes care of every detail. You get expert-level Google Ads management built to bring in more pest control leads without the stress of doing it yourself.
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Small Family Oriented Husband & Wife Team That Delivers Big Results
Chris Cabaniss has been in online marketing since 2009 and is the co-founder of Falcon Digital Marketing Ad Agency and The Online Advertising Academy, one of the top YouTube channels in the industry. Chris actively manages PPC accounts and uses the most up-to-date methods before everyone else knows about them!
Monica Cabaniss has been in online marketing since 2010 and is the co-founder and CEO of Falcon Digital Marketing Ad Agency and co-founder of The Online Advertising Academy. Monica has worked with nationwide franchises and enterprise-level PPC ad accounts with global presence, as well as small to mid size local businesses in a range of industries over the years for lead generation.
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Why Choose Our Pest Control Google Ads Management Agency?
Dedicated Account Manager
Work directly with a Google Ads expert who understands pest control businesses. Your account manager handles everything from keyword targeting to ad optimization, so you can focus on running your business while we drive qualified leads your way.
Full Account Ownership
Your Google Ads account belongs to you, not the agency. We set everything up in your name and give you full access. You’ll always have complete ownership of your Google Ads account, website, and analytics data.
Monthly Contracts
We don’t lock clients into long contracts. Our pest control Google Ads campaigns perform month after month. That’s what keeps our clients with us.
Fair Pricing
Get clear, competitive pricing with no hidden fees or surprise charges. You’ll always know exactly where your ad spend is going and how it’s performing.
Unlimited Updates
We don’t set limits on how many campaigns, ads, or keyword updates you can request. Whether you want to test new services, expand into new cities, or adjust seasonal promotions, we’ll make the changes you need without restrictions.
Free Reports & Meetings
Stay connected with regular performance reports and check-ins. We’ll review your results, discuss what’s working, and fine-tune your pest control Google Ads campaigns to keep leads flowing consistently.
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What's Included
Research & Setup
- Keyword Research
- Competitor Research
- Industry Research
- Strategy Development
- Website and Landing Page Audit
- Ad Creation
- Full Custom Setup of All PPC Campaigns
Ongoing Campaign Management
- Keyword Optimization
- Negative Keywords
- Device Targeting Optimization
- Location Targeting Optimization
- Ad Schedule Optimization
- Conversion Rate and CPA Optimization
- ROAS Optimization
- Bid Management and Optimization
- Ad A/B Testing and Optimization
- Frequent, Ongoing Account Optimization
Analytics & Reporting
- Monthly Reporting
- Dedicated U.S. Based Account Manager
- Conversions Tracking and Analytics Setup
- Call Tracking
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Best Google Ads Management Agency for Pest Control Services
We build every Google Ads account from the ground up for your pest control business. Our expert team designs ad groups, keywords, and bidding strategies tailored to your services, locations, and goals.
Keyword Research
We use advanced tools and proven PPC data to find the search terms that bring real pest control leads. No wasted spend, just targeted keywords that drive calls, form fills, and booked jobs.
Landing Page Creation
We connect your pest control Google Ads to high-converting landing pages that match user intent. Whether we optimize your existing pages or create new ones, each page is built to convert visitors into calls and leads.
Competition Research
We analyze your top local competitors to see where they advertise, what keywords they target, and how they position their offers. This keeps your pest control campaigns one step ahead and your ads showing where customers are ready to hire.
A/B Testing & Frequent Optimization
Your Google Ads campaigns are never left on autopilot. We run continuous A/B testing on both your ad copy and landing pages to find what converts best. By refining headlines, calls-to-action, and layouts, we keep improving your ROI month after month.
Ad Copy Writing
We write ad copy that grabs attention and gets results. Each ad combines strong keyword intent with proven calls-to-action to turn searchers into customers, not just clicks.
Conversion & Call Tracking
We install full tracking for every call, form, and lead. Using detailed data analytics reports and call recordings, we show you exactly which ads and keywords bring real customers, helping you invest more in what works.
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A Complete and Comprehensive Service
Facebook Ads
We manage targeted Facebook Ads for pest control companies that build brand awareness and drive real leads. Our team designs and optimizes campaigns to reach homeowners in your service area, turning social media traffic into calls, messages, and booked appointments.
Local SEO
We optimize your Google Business Profile and local listings so your pest control company shows up in maps and local search results. This helps you rank higher, earn more calls, and stay visible to customers searching in your area.
Google Local Services Ads
We help you appear at the very top of Google’s search results with Local Services Ads. These “Google Guaranteed” listings connect you directly with homeowners searching for pest control nearby, delivering verified, high-quality leads that convert fast.
Web Design
Your website is the foundation of your digital marketing. We create clean, mobile-friendly, and conversion-focused sites that make it easy for visitors to contact you. Every design supports your ad strategy and turns clicks into real pest control leads.
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We Will Grow Your Business Fast with Amazing Digital Marketing!
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Get More High-Quality Leads
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Boost Your ROI
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Scale Your Business Fast
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We Handle Everything for You
FAQs
How Do Google Ads Management Fees Work for Exterminators?
We charge a monthly fee for professional Google Ads Management services for exterminator and pest control companies. For example, if you spend $3,000 per month on ads, you’ll pay Google Ads directly for that amount in your own account. A separate management fee is paid to Falcon Digital Marketing, LLC for creating, managing, and optimizing your Google Ads campaigns.
Is There a Cancellation Fee?
No. We don’t lock clients into long-term contracts or charge cancellation fees. You can cancel anytime.
What Is Your Setup Fee?
The setup fee is $500 in most cases. This covers account setup, keyword research, tracking setup, and initial campaign builds.
How Long Are Your Contracts?
All of our Google Ads management agreements are month-to-month. You stay with us because your campaigns perform, not because of a long contract.
How Much Does Advertising for Pest Control Companies Cost?
We recommend starting with at least $1,000 per month for Google Ads. Costs depend on competition and your service area. Since Google Ads runs on a cost-per-click auction system, more competitive locations or keywords (like “termite control” or “bed bug removal”) may require a higher monthly budget.
How Long Does It Take to Set Up a Google Ads Campaign?
Most campaigns are fully set up and ready to launch within 1–2 weeks. This includes research, ad creation, tracking setup, and review before going live.
Why Pest Control Businesses Need Google Ads
Google Ads helps your pest control business show up right when homeowners are searching for services like yours. Instead of waiting for referrals or slow SEO results, Google Ads (formerly adwords) puts you at the top of search results for terms like “exterminator near me” or “termite control.” This means you get calls from people who are ready to book service now, not weeks later.
Benefits of Using Google Ads for Your Pest Control Business
Google Ads gives you full control over who sees your ads, where they appear, and how much you spend. You can target by city, ZIP code, or service type, making every dollar count. With proper management, Google Ads delivers:
- Consistent, high-quality leads year-round.
- Real-time data to track calls, forms, and bookings.
- Flexibility to scale up or pause anytime.
- The ability to out-rank local competitors instantly.
It’s one of the fastest, most effective ways to grow your pest control business and keep your team busy.
In-House or Agency Management: Which Is Better for Pest Control Companies?
In-House Management
Pros: You have full control over your ads, budget, and daily decisions.
Cons: Running Google Ads effectively takes time, tools, and expertise. Without experience in keyword targeting, ad testing, and landing page optimization, it’s easy to waste ad spend or miss profitable opportunities.
Hiring a Marketing Agency
Pros: You get expert management from professionals who understand the pest control industry. An agency handles everything, setup, optimization, and tracking, while you focus on running your business. You also receive regular reports that show what’s working and where your leads come from.
Cons: There’s an added management fee, but the improved performance and time saved lead to a better return on your ad budget.
Learn How to Market Your Pest Control Business Online
Learn different ways to promote your pest control business our expert written blogs:
- Google Ads Management for Pest Control
- Pest Control Video Marketing
- Digital Marketing Strategy for Pest Control Services
- How to Generate New Pest Control Sales Leads
- How to Grow a Pest Control Business