Google Ads Agency Home Improvement
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Exclusive Home Improvement Leads. From Your Area. Ready to Hire. Proven to Profit
- Get Exclusive Leads in Days – Not Months
- You Focus on the Business, We Handle the Ads.
- No Shared Calls, No Wasted Budget, Just Profitable Jobs
- Ready to Hire People in the Right Area, at the Right Price
- Backed by 12 Years of Proven, Profitable Google Ads Management for Pest Control Companies
We Target Your Exact Service Area to Get You More Calls Fast from the Right People!
- Your Ads Show to the Right People in the Right Place!
- No More Wasted Budget from the Wrong Location for the Wrong Services!
- We Can Target Zip Codes, Cities, States, and Multiple Locations for Franchises Easily!
- Get Expert PPC Management for Pest Control Services, So You Can Focus on Running Your Business.
“I have worked with them for over a year and they really understand online marketing and what it takes to maximize your return on investment!”
Nick D.
“Within no time, we had our campaign up and running and optimized for results. Thank you!”
Todd B.
“We highly recommend them. Not only are they a pleasure to work with but we have been really happy with our marketing results.”
Tami L.
“I would highly recommend them to any business looking to bring in the best qualified leads. They have many years of experience, and know exactly what they are doing”
Spencer W.
“They are my go-to for all things PPC! I’m often at a loss when it comes to the more technical aspects of online marketing, and I can always rely on their team to help fill the gaps.”
Rachel P.
“They were able to make us more efficient and make better use of my marketing dollars. I was very impressed!”
Jeremy R.
“They are second to none.The two best words to describe this company are HONEST and RESULTS!””
Shawn K.
“Best results our company had experienced in four years!”
Kelly J.
“I highly recommend Falcon Digital Marketing! They are a team of experts with deep experience in PPC and advertising.”
Michael K.
“They have been a great asset to the growth of my clients in PPC. They have a wide variety of expertise and experience!”
Yasmine S.
“Extremely knowledgeable when it comes to digital marketing and helped drive sales to our company.”
Peter K.
“They really know their stuff when it comes to putting together advanced online marketing plans. I would definitely recommend them!”
Jennie P.
“Extremely knowledgeable in Pay-per-click advertisement – always quick to respond and has been an excellent resource.”
Angie G.
“Great Company, Great Service, Great Value, Great RESULTS!”
Darryl P.
“They helped us to understand the process and the tools needed to get our company marketed!”
Ted L.
“Great to work with. They go out of their way to understand the message you are trying to communicate, and work with you to get your message out.”
Andy H.
“They are experts with deep experience. They have made dramatic improvements in our CPA and conversion rates!”
Jane U.
“Helped us design and implement a plan that generated true results and improvement in all areas!”
Jon G.
Award Winning Digital Marketing Services
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Our Proven System to Increase Profits with Google Ads Management
Our Google Ads Management Services for home improvement companies focuses on more than clicks, we deliver measurable growth. We combine expert ad management, advanced lead tracking, and AI-driven optimization to eliminate low-quality leads and attract homeowners ready to start projects.
Ad Management
We handle every part of your advertising, from Google Ads and Facebook Ads to Local Services Ads. Our team manages setup, optimization, and daily performance adjustments so your campaigns stay profitable. You keep full ownership of all accounts, while we handle the work.
Lead Tracking
We track every call, form, and appointment request from your ads. With AI-powered call tracking, we record and analyze leads to identify the ones that turn into real jobs. Spam calls and job seekers are filtered out automatically, keeping your budget focused on true opportunities.
Lead Quality Feedback Loop
Our system connects your ad data with your CRM to show which leads become paying customers. Using that insight, our AI continually refines your campaigns, cutting out wasted spend and driving more profitable home improvement leads.
Full Transparency Reporting
Each month, you’ll receive a clear performance report showing results, optimizations, and ROI improvements. As a Google Ads agency for home improvement businesses, we provide complete transparency, you see exactly where your money goes and how your ads perform.
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How Our Google Ads Management Agency is Different
Service Area Targeting
Your ads only appear where your ideal customers live. We can target by ZIP code, city, or radius, and manage multiple service areas with precision, no wasted spend on irrelevant locations.
Complete Transparency
You’ll always have full access to your Google Ads account, reports, and data. No hidden fees or locked accounts, just complete visibility into your results.
ROI Focused Strategy
We don’t just aim for clicks; we focus on real jobs and revenue. Every campaign is optimized to increase calls, form submissions, and booked home improvement projects that grow your business.
12 Years of Experience
With over 12 years of experience managing Google Ads for contractors and home improvement companies, we’ve worked with budgets from $500 to $500,000, scaling campaigns profitably at every level.
Constant Optimization
We continually refine your campaigns, testing ad copy, keywords, and landing pages to maximize performance and ROI.
We Handle Everything
From setup to ongoing management, we handle it all. You get expert-level Google Ads management for home improvement businesses, designed to deliver consistent, high-quality leads, without the stress of managing ads yourself.
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Small Family Oriented Husband & Wife Team That Delivers Big Results
Chris Cabaniss has been in online marketing since 2009 and is the co-founder of Falcon Digital Marketing Ad Agency and The Online Advertising Academy, one of the top YouTube channels in the industry. Chris actively manages PPC accounts and uses the most up-to-date methods before everyone else knows about them!
Monica Cabaniss has been in online marketing since 2010 and is the co-founder and CEO of Falcon Digital Marketing Ad Agency and co-founder of The Online Advertising Academy. Monica has worked with nationwide franchises and enterprise-level PPC ad accounts with global presence, as well as small to mid size local businesses in a range of industries over the years for lead generation.
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Why Choose Our Home Improvement Google Ads Agency?
Dedicated Account Manager
Work directly with a Google Ads expert who understands the home improvement industry. Your account manager handles everything, from keyword targeting to campaign optimization, so you can focus on your projects while we bring in high-quality leads.
Full Account Ownership
Your Google Ads account belongs to you. We set everything up in your name and give you full access to your account, website, and analytics. You’ll always have complete ownership and full visibility of your campaigns.
Month-to-Month Contracts
We don’t tie clients to long-term contracts. Our home improvement Google Ads campaigns perform month after month, our results are what keep clients with us.
Fair Pricing
We offer simple, transparent pricing with no hidden fees or surprise charges. You’ll always know exactly where your ad budget is going and how your campaigns are performing.
Frequent Updates
We make as many updates as needed to help you meet your goals. Whether you’re adding new services, targeting new cities, or running seasonal promotions, we’ll adjust your campaigns with no extra limits or fees.
Free Reports & Meetings
Stay informed with detailed performance reports and regular strategy calls. We’ll walk you through your results, discuss what’s driving success, and fine-tune your home improvement Google Ads campaigns for better ROI and steady lead flow.
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What's Included
Research & Setup
- Keyword Research
- Competitor Research
- Industry Research
- Strategy Development
- Website and Landing Page Audit
- Ad Creation
- Full Custom Setup of All PPC Campaigns
Ongoing Campaign Management
- Keyword Optimization
- Negative Keywords
- Device Targeting Optimization
- Location Targeting Optimization
- Ad Schedule Optimization
- Conversion Rate and CPA Optimization
- ROAS Optimization
- Bid Management and Optimization
- Ad A/B Testing and Optimization
- Frequent, Ongoing Account Optimization
Analytics & Reporting
- Monthly Reporting
- Dedicated U.S. Based Account Manager
- Conversions Tracking and Analytics Setup
- Call Tracking
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Best Google Ads Management Agency for Home Improvement Services
We build every Google Ads account from the ground up for your home improvement business. Our expert team structures ad groups, keywords, and bidding strategies tailored to your specific services, target areas, and growth goals, helping you attract more qualified homeowners ready to hire.
Keyword Research
We use advanced tools and proven data to find high-performing search terms that bring in real home improvement leads. No wasted spend, just targeted keywords that drive calls, quote requests, and booked projects.
Landing Page Optimization
We connect your home improvement Google Ads to high-converting landing pages that align with user intent. Whether we refine your existing pages or design new ones, each is built to turn visitors into customers and maximize your ad performance.
Competitor Research
We analyze your top competitors to uncover where they advertise, which keywords they target, and how they position their services. This helps your campaigns stay one step ahead, capturing leads before they reach your competitors.
A/B Testing & Optimization
Your campaigns are never left to run on autopilot. We continuously test ad copy, calls-to-action, and landing page layouts to find what converts best. With consistent optimization, we improve ROI and deliver stronger results month after month.
Ad Copy Writing
We write ad copy that gets attention and motivates action. Each ad combines strong keyword intent with persuasive messaging to convert searchers into real home improvement clients, not just clicks.
Conversion & Call Tracking
We track every call, form, and quote request that comes from your ads. With detailed analytics and call tracking, we show you exactly which keywords and campaigns drive revenue, so you can reinvest confidently in what works.
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A Complete and Comprehensive Service
Facebook Ads
We create and manage Facebook Ads that increase awareness and generate leads for home improvement services. Our campaigns target homeowners in your area, turning social media traffic into calls, messages, and scheduled estimates.
Local SEO
We optimize your Google Business Profile and local listings so your home improvement company ranks higher in Maps and local search results. This boosts your visibility and keeps your phone ringing with qualified local leads.
Google Local Services Ads
We help your business appear at the top of Google search results with Local Services Ads (Google Guaranteed). These verified listings connect you directly with homeowners looking for trusted home improvement professionals and deliver high-quality leads.
Web Design
Your website is the cornerstone of your marketing. We design clean, mobile-friendly, and conversion-focused websites that showcase your craftsmanship and make it easy for visitors to contact you. Each design supports your ad campaigns and turns clicks into real customers.
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We Will Grow Your Business Fast with Amazing Digital Marketing!
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Get More High-Quality Leads
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Boost Your ROI
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Scale Your Business Fast
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We Handle Everything for You
FAQs
How Do Google Ads Management Fees Work for Home Improvement Contractors?
We charge a monthly fee for professional Google Ads management for home improvement businesses. For example, if you spend $3,000 per month on ads, you’ll pay Google Ads directly for that amount in your own account. A separate management fee is paid to Falcon Digital Marketing, LLC for creating, managing, and optimizing your Google Ads campaigns.
Is There a Cancellation Fee?
No. We don’t lock clients into long-term contracts or charge cancellation fees. You can cancel anytime.
What Is Your Setup Fee?
The setup fee is $500 in most cases. This covers account setup, keyword research, tracking setup, and initial campaign builds.
How Long Are Your Contracts?
All of our Google Ads management agreements are month-to-month. You stay with us because your campaigns perform, not because of a long contract.
How Much Does Advertising for Home Improvement Companies Cost?
We recommend starting with at least $1,000 per month for Google Ads. Costs vary based on competition and location. Since Google Ads runs on a cost-per-click system, more competitive areas or keywords, such as “kitchen remodeling” or “home renovation contractor”, may require a higher monthly budget.
How Long Does It Take to Set Up a Google Ads Campaign?
Most campaigns are fully set up and ready to launch within 1–2 weeks. This includes research, ad creation, tracking setup, and review before going live.
Why Home Improvement Businesses Need Google Ads
Google Ads helps your home improvement company appear right when homeowners are searching for services like yours. Instead of waiting for referrals or relying on slow SEO, Google Ads (formerly AdWords) places your business at the top of search results for terms like “home renovation contractors near me” or “kitchen remodeling services.” This means you get calls and quote requests from people who are ready to start their projects now, not weeks later.
Benefits of Using Google Ads for Your Home Service Contractor Business
Google Ads gives you full control over who sees your ads, where they appear, and how much you spend. You can target by city, ZIP code, or service type, making every dollar work harder. With expert management, Google Ads delivers:
- Consistent, high-quality project leads year-round.
- Real-time tracking for calls, forms, and quote requests.
- Flexibility to scale up or pause campaigns anytime.
- The ability to out-rank local competitors instantly.
It’s one of the fastest and most reliable ways to keep your calendar full and your crews busy.
In-House or Agency Management: Which Is Better for Home Improvement Contractors?
In-House Management
Pros: You have full control over your ads, budget, and daily decisions.
Cons: Running Google Ads effectively takes time, expertise, and access to the right tools. Without experience in keyword targeting, ad testing, and landing page optimization, it’s easy to overspend or miss valuable leads.
Hiring a Marketing Agency
Pros: You get professional management from experts who understand the home improvement industry. A Google Ads agency handles setup, optimization, tracking, and ongoing updates, while you focus on running your business. You’ll also receive regular reports showing what’s working and where your leads are coming from.
Cons: There’s a management fee, but the time saved and improved performance usually lead to a stronger return on your ad spend.