Google Ads Management Services For Insurance Brokers
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Exclusive Insurance Broker Leads. From Your Area. Ready to Hire. Proven to Profit
- Get Exclusive Leads in Days – Not Months
- You Focus on the Business, We Handle the Ads.
- No Shared Calls, No Wasted Budget, Just Profitable Jobs
- Ready to Hire People in the Right Area, at the Right Price
- Backed by 12 Years of Proven, Profitable Google Ads Management for Pest Control Companies
We Target Your Exact Service Area to Get You More Calls Fast from the Right People!
- Your Ads Show to the Right People in the Right Place!
- No More Wasted Budget from the Wrong Location for the Wrong Services!
- We Can Target Zip Codes, Cities, States, and Multiple Locations for Franchises Easily!
- Get Expert PPC Management for Pest Control Services, So You Can Focus on Running Your Business.
“I have worked with them for over a year and they really understand online marketing and what it takes to maximize your return on investment!”
Nick D.
“Within no time, we had our campaign up and running and optimized for results. Thank you!”
Todd B.
“We highly recommend them. Not only are they a pleasure to work with but we have been really happy with our marketing results.”
Tami L.
“I would highly recommend them to any business looking to bring in the best qualified leads. They have many years of experience, and know exactly what they are doing”
Spencer W.
“They are my go-to for all things PPC! I’m often at a loss when it comes to the more technical aspects of online marketing, and I can always rely on their team to help fill the gaps.”
Rachel P.
“They were able to make us more efficient and make better use of my marketing dollars. I was very impressed!”
Jeremy R.
“They are second to none.The two best words to describe this company are HONEST and RESULTS!””
Shawn K.
“Best results our company had experienced in four years!”
Kelly J.
“I highly recommend Falcon Digital Marketing! They are a team of experts with deep experience in PPC and advertising.”
Michael K.
“They have been a great asset to the growth of my clients in PPC. They have a wide variety of expertise and experience!”
Yasmine S.
“Extremely knowledgeable when it comes to digital marketing and helped drive sales to our company.”
Peter K.
“They really know their stuff when it comes to putting together advanced online marketing plans. I would definitely recommend them!”
Jennie P.
“Extremely knowledgeable in Pay-per-click advertisement – always quick to respond and has been an excellent resource.”
Angie G.
“Great Company, Great Service, Great Value, Great RESULTS!”
Darryl P.
“They helped us to understand the process and the tools needed to get our company marketed!”
Ted L.
“Great to work with. They go out of their way to understand the message you are trying to communicate, and work with you to get your message out.”
Andy H.
“They are experts with deep experience. They have made dramatic improvements in our CPA and conversion rates!”
Jane U.
“Helped us design and implement a plan that generated true results and improvement in all areas!”
Jon G.
Award Winning Digital Marketing Services
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Our Proven System to Increase Profits with Google Ads Management
Our Google Ads Management Services for insurance companies go beyond clicks and impressions, they’re built to generate measurable results. We combine strategic ad management, advanced lead tracking, and AI-driven optimization to filter out junk leads and attract more qualified policyholders for your insurance business.
Ad Management
We manage every aspect of your advertising, from Google Ads and Facebook Ads to Local Services Ads. Whether you need a car insurance Google Ads management agency, home insurance ad strategy, or life insurance Google Ads management, we build campaigns tailored to your goals and target audience. You maintain full ownership of your accounts while we manage the details.
Lead Tracking
We track every call, form, and quote request that comes from your ads. Using AI-powered tracking and call analytics, we record and score leads to identify which ones convert into paying clients. Spam, job seekers, and irrelevant inquiries are automatically filtered out, keeping your ad spend focused on real insurance prospects.
Lead Quality Feedback Loop
Our system integrates ad performance data with your CRM to show exactly which leads become policies. Then, our AI uses that data to refine your targeting and bidding, cutting wasted clicks and driving higher-quality insurance leads over time. It’s a smarter, more precise way to manage Google Ads for the insurance industry.
Full Transparency Reporting
You’ll receive detailed monthly reports showing campaign results, budget allocation, and performance trends. As a trusted insurance Google Ads agency, we believe in complete transparency, you’ll always see where your money goes and how your campaigns are performing.
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How Our Google Ads Management Agency is Different
Service Area Targeting
Your ads appear only where your ideal clients are located. We target by ZIP code, city, or region, helping you reach policyholders in the areas you serve while eliminating wasted spend.
Complete Transparency
We provide complete access to your Google Ads account, reports, and data. No hidden fees, no locked accounts, just full visibility into your ad performance and ROI.
ROI Focused Strategy
We focus on generating high-quality leads and conversions, not just traffic. Every campaign is designed to drive quote requests, calls, and policy sign-ups that grow your book of business.
12 Years of Experience
With over 12 years of experience managing campaigns for service-based industries, we’ve helped insurance brokers and agencies scale profitably, from small local firms to national carriers.
Frequent Optimization
We continuously refine your campaigns, testing ad copy, bids, and landing pages to maximize performance. Our data-driven approach ensures your campaigns stay competitive and cost-efficient in the fast-moving insurance market.
We Handle Everything
From account setup to daily management, we take care of every detail. You get professional Google Ads management for insurance providers designed to deliver consistent, high-quality leads, without the hassle of managing it yourself.
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Small Family Oriented Husband & Wife Team That Delivers Big Results
Chris Cabaniss has been in online marketing since 2009 and is the co-founder of Falcon Digital Marketing Ad Agency and The Online Advertising Academy, one of the top YouTube channels in the industry. Chris actively manages PPC accounts and uses the most up-to-date methods before everyone else knows about them!
Monica Cabaniss has been in online marketing since 2010 and is the co-founder and CEO of Falcon Digital Marketing Ad Agency and co-founder of The Online Advertising Academy. Monica has worked with nationwide franchises and enterprise-level PPC ad accounts with global presence, as well as small to mid size local businesses in a range of industries over the years for lead generation.
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Why Choose Our Insurance Google Ads Agency?
Dedicated Account Manager
Work directly with a Google Ads expert who understands the insurance industry. Your account manager handles everything, from keyword targeting to campaign optimization, so you can focus on writing policies while we deliver qualified leads for your agency.
Complete Account Ownership
Your Google Ads account is yours, not the agency’s. We set everything up in your name and give you full access to your data, website, and analytics. You’ll always have complete control and transparency.
Month-to-Month Contracts
We don’t lock you into long-term commitments. Our insurance Google Ads services deliver consistent performance month after month, keeping clients with us through results, not contracts.
Transparent Pricing
We offer straightforward, competitive pricing with no hidden fees or surprise costs. You’ll always know exactly where your ad spend goes and how your campaigns are performing.
Unlimited Updates
Need to promote new coverage types or expand into new areas? We provide unlimited updates to your campaigns, from car insurance Google Ads management to life or home insurance ad strategies, with no restrictions or extra fees.
Free Reports & Meetings
Stay informed with regular reports and check-ins. We review your campaign performance, highlight key results, and refine your strategy to keep qualified insurance leads flowing consistently.
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What's Included
Research & Setup
- Keyword Research
- Competitor Research
- Industry Research
- Strategy Development
- Website and Landing Page Audit
- Ad Creation
- Full Custom Setup of All PPC Campaigns
Ongoing Campaign Management
- Keyword Optimization
- Negative Keywords
- Device Targeting Optimization
- Location Targeting Optimization
- Ad Schedule Optimization
- Conversion Rate and CPA Optimization
- ROAS Optimization
- Bid Management and Optimization
- Ad A/B Testing and Optimization
- Frequent, Ongoing Account Optimization
Analytics & Reporting
- Monthly Reporting
- Dedicated U.S. Based Account Manager
- Conversions Tracking and Analytics Setup
- Call Tracking
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Best Google Ads Management Agency for Insurance Brokers
We build every Google Ads account from the ground up for your insurance business. Our expert team structures campaigns, ad groups, and bidding strategies tailored to your services, from auto and home insurance to life and business coverage, helping you attract high-quality leads in your target markets.
Keyword Research
We use advanced tools and proven PPC data to find the search terms that bring real insurance leads. No wasted spend, just targeted keywords that drive quote requests, form submissions, and policy sign-ups. Whether it’s car insurance Google Ads management or campaigns for home or life insurance, we focus on keywords that convert.
Landing Page Creation
We connect your ads to high-converting landing pages designed to match user intent. Whether we improve your existing pages or create new ones, each page is optimized to turn visitors into qualified insurance leads.
Competitor Research
We analyze your top competitors to uncover which keywords they target, how they position their offers, and where they advertise. This data helps your insurance Google Ads campaigns stay ahead of the competition and reach clients who are ready to buy.
A/B Testing & Frequent Optimization
Your campaigns are never left on autopilot. We run ongoing A/B testing on ad copy and landing pages to find what delivers the best results. By refining headlines, calls-to-action, and layouts, we improve your ROI month after month.
Ad Copy Writing
We craft compelling ad copy that speaks directly to your audience. Each ad combines high-intent keywords with clear calls-to-action to attract clients looking for insurance quotes, not just clicks.
Conversion & Call Tracking
We track every call, form, and lead from your campaigns. With detailed analytics and call recordings, we show you which keywords and ads generate real customers, so you can invest more confidently in what works.
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A Complete and Comprehensive Service
Facebook Ads
We create and manage Facebook Ads that build trust and generate insurance leads. Our campaigns target homeowners, drivers, and business owners, turning social media traffic into qualified quote requests.
Local SEO
We optimize your Google Business Profile and local listings so your insurance agency appears in Maps and local search results. This increases visibility and helps you attract more clients in your target regions.
Google Local Services Ads
We help your agency appear at the top of Google search results with Local Services Ads. These verified listings connect you directly with people looking for insurance providers, delivering high-quality, ready-to-convert leads.
Web Design
Your website is the foundation of your digital marketing. We design clean, fast, and conversion-focused websites that make it easy for visitors to request quotes or contact you. Each design supports your insurance Google Ads services and turns clicks into policies.
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We Will Grow Your Business Fast with Amazing Digital Marketing!
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Get More High-Quality Leads
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Boost Your ROI
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Scale Your Business Fast
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We Handle Everything for You
FAQs
How Do Google Ads Management Fees Work for Insurance Brokers?
We charge a monthly fee for professional Google Ads management services for insurance brokers and agencies. For example, if you spend $3,000 per month on ads, you’ll pay Google Ads directly for that amount in your own account. A separate management fee is paid to Falcon Digital Marketing, LLC for creating, managing, and optimizing your Google Ads campaigns.
Is There a Cancellation Fee?
No. We don’t lock clients into long-term contracts or charge cancellation fees. You can cancel anytime.
What Is Your Setup Fee?
The setup fee is $500 in most cases. This covers account setup, keyword research, tracking setup, and initial campaign builds.
How Long Are Your Contracts?
All of our Google Ads management agreements are month-to-month. You stay with us because your campaigns perform, not because of a long contract.
How Much Does Advertising for Insurance Brokers Cost?
We recommend starting with at least $1,000 per month for Google Ads. Costs vary depending on competition and your market. Since Google Ads uses a cost-per-click auction system, competitive keywords, such as “car insurance quotes” or “business liability insurance”, may require a higher monthly budget.
How Long Does It Take to Set Up a Google Ads Campaign?
Most campaigns are fully set up and ready to launch within 1–2 weeks. This includes research, ad creation, tracking setup, and review before going live.
Why Insurance Brokers Need Google Ads
Google Ads helps your insurance agency appear right when people are searching for coverage. Instead of waiting for referrals or relying on slow SEO, Google Ads (formerly AdWords) puts your business at the top of search results for terms like “car insurance quotes,” “business liability insurance,” or “life insurance agent near me.” This means you get calls and quote requests from people who are ready to buy coverage now, not weeks later.
Benefits of Using Google Ads for Your Insurance Business
Google Ads gives you full control over who sees your ads, where they appear, and how much you spend. You can target by city, ZIP code, or insurance type, making every dollar work smarter. With professional management, insurance Google Ads services deliver:
- A steady flow of qualified leads year-round.
- Real-time tracking for calls, form submissions, and quote requests.
- Flexibility to scale campaigns or pause anytime.
- The ability to out-rank local competitors instantly.
It’s one of the fastest and most cost-effective ways to grow your client base and write more policies.
In-House or Agency Management: Which Is Better for Insurance Brokers?
In-House Management
Pros: You have full control over your budget, keywords, and campaign decisions.
Cons: Running Google Ads for the insurance industry requires expertise, time, and tools. Without experience in keyword targeting, ad testing, and compliance-friendly messaging, it’s easy to overspend or miss valuable leads.
Hiring a Marketing Agency
Pros: You get expert management from professionals who understand the insurance market. A business insurance Google Ads management agency handles setup, optimization, and tracking while you focus on serving clients. You’ll also receive transparent reports that show what’s working and where your leads come from.
Cons: There’s a management fee, but the improved lead quality and time saved often result in a much higher return on ad spend.