Home Security Systems Google Ads Management Agency
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Exclusive Home Security Systems Leads. From Your Area. Ready to Hire. Proven to Profit
- Get Exclusive Leads in Days – Not Months
- You Focus on the Business, We Handle the Ads.
- No Shared Calls, No Wasted Budget, Just Profitable Jobs
- Ready to Hire People in the Right Area, at the Right Price
- Backed by 12 Years of Proven, Profitable Google Ads Management for Pest Control Companies
We Target Your Exact Service Area to Get You More Calls Fast from the Right People!
- Your Ads Show to the Right People in the Right Place!
- No More Wasted Budget from the Wrong Location for the Wrong Services!
- We Can Target Zip Codes, Cities, States, and Multiple Locations for Franchises Easily!
- Get Expert PPC Management for Pest Control Services, So You Can Focus on Running Your Business.
“I have worked with them for over a year and they really understand online marketing and what it takes to maximize your return on investment!”
Nick D.
“Within no time, we had our campaign up and running and optimized for results. Thank you!”
Todd B.
“We highly recommend them. Not only are they a pleasure to work with but we have been really happy with our marketing results.”
Tami L.
“I would highly recommend them to any business looking to bring in the best qualified leads. They have many years of experience, and know exactly what they are doing”
Spencer W.
“They are my go-to for all things PPC! I’m often at a loss when it comes to the more technical aspects of online marketing, and I can always rely on their team to help fill the gaps.”
Rachel P.
“They were able to make us more efficient and make better use of my marketing dollars. I was very impressed!”
Jeremy R.
“They are second to none.The two best words to describe this company are HONEST and RESULTS!””
Shawn K.
“Best results our company had experienced in four years!”
Kelly J.
“I highly recommend Falcon Digital Marketing! They are a team of experts with deep experience in PPC and advertising.”
Michael K.
“They have been a great asset to the growth of my clients in PPC. They have a wide variety of expertise and experience!”
Yasmine S.
“Extremely knowledgeable when it comes to digital marketing and helped drive sales to our company.”
Peter K.
“They really know their stuff when it comes to putting together advanced online marketing plans. I would definitely recommend them!”
Jennie P.
“Extremely knowledgeable in Pay-per-click advertisement – always quick to respond and has been an excellent resource.”
Angie G.
“Great Company, Great Service, Great Value, Great RESULTS!”
Darryl P.
“They helped us to understand the process and the tools needed to get our company marketed!”
Ted L.
“Great to work with. They go out of their way to understand the message you are trying to communicate, and work with you to get your message out.”
Andy H.
“They are experts with deep experience. They have made dramatic improvements in our CPA and conversion rates!”
Jane U.
“Helped us design and implement a plan that generated true results and improvement in all areas!”
Jon G.
Award Winning Digital Marketing Services
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Our Proven System to Increase Profits with Google Ads Management
Our Google Ads Management Services for Home Security Systems companies focuses on more than clicks, we drive real, trackable results. We combine expert ad management, advanced lead tracking, and AI-powered optimization to eliminate junk leads and connect your business with homeowners ready to invest in reliable security solutions.
Ad Management
We handle every part of your online advertising, from Google Ads and Facebook Ads to Local Services Ads. Our team manages setup, targeting, and daily optimization to keep your campaigns performing at their best. You maintain full account ownership while we manage everything for you.
Lead Tracking
We track every call, form submission, and quote request that comes from your ads. Using AI-driven call tracking, we record and score each lead to identify which ones convert into real customers. Spam and irrelevant inquiries are automatically filtered out, ensuring your budget focuses only on qualified home security leads.
Lead Quality Feedback Loop
Our system connects ad performance data with your CRM to track which leads become paying customers. Then, our AI learns from that data to refine your campaigns, cutting low-quality clicks and generating higher-value, profitable leads over time.
Full Transparency Reporting
Each month, you’ll receive a detailed report showing campaign performance, ROI, and all adjustments made to improve results. As a trusted Google Ads agency for home security systems, we provide full transparency so you know exactly where your budget is going and how your campaigns are performing.
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How Our Google Ads Management Agency is Different
Target by Service Area
Your ads only appear where your ideal customers live. We can target by ZIP code, city, or radius, helping you reach homeowners in the right neighborhoods without wasting ad spend.
Full Transparency
You’ll always have complete access to your Google Ads account, reports, and performance data. No hidden fees, no locked accounts, just clear insights into what’s driving results.
ROI Focused Strategy
We don’t just aim for clicks; we focus on qualified leads that turn into booked installations. Every campaign is built to increase calls, form submissions, and appointments that directly grow your home security business.
12 Years of Experience
With over 12 years of experience managing Google Ads for service-based companies, we’ve successfully scaled campaigns for both local and national home security system providers.
Continuous Optimization
We continuously monitor and refine your campaigns, testing ad copy, keywords, and landing pages to maximize performance and lower your cost per lead.
We Handle Everything
From setup to day-to-day management, we handle every detail. You get expert-level Google Ads management for home security systems designed to deliver consistent, high-quality leads, while you focus on protecting more homes.
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Small Family Oriented Husband & Wife Team That Delivers Big Results
Chris Cabaniss has been in online marketing since 2009 and is the co-founder of Falcon Digital Marketing Ad Agency and The Online Advertising Academy, one of the top YouTube channels in the industry. Chris actively manages PPC accounts and uses the most up-to-date methods before everyone else knows about them!
Monica Cabaniss has been in online marketing since 2010 and is the co-founder and CEO of Falcon Digital Marketing Ad Agency and co-founder of The Online Advertising Academy. Monica has worked with nationwide franchises and enterprise-level PPC ad accounts with global presence, as well as small to mid size local businesses in a range of industries over the years for lead generation.
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Why Choose Our Home Security Systems Google Ads Management Agency?
Dedicated Account Manager
Work directly with a Google Ads expert who understands the home security industry. Your account manager handles everything, from keyword targeting to ad optimization, so you can focus on your business while we deliver qualified leads ready for installation.
Full Account Ownership
Your Google Ads account is 100% yours. We set everything up in your name and give you full access to your account, website, and analytics. You’ll always have complete control and transparency.
Monthly Contracts
We don’t tie you to long-term contracts. Our home security Google Ads campaigns perform month after month. Our results keep clients with us, not binding agreements.
Transparent Pricing
We offer clear, competitive pricing with no hidden fees or surprise costs. You’ll always know exactly how your ad spend is used and how your campaigns are performing.
Unlimited Updates
We make as many updates as needed to keep your campaigns performing. Whether you’re launching new packages, expanding into new areas, or promoting seasonal offers, we’ll optimize your ads without limitations or extra charges.
Free Reports & Meetings
Stay informed with consistent performance reports and check-ins. We’ll review your results, discuss what’s driving leads, and fine-tune your Google Ads for home security systems to keep your sales pipeline full.
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What's Included
Research & Setup
- Keyword Research
- Competitor Research
- Industry Research
- Strategy Development
- Website and Landing Page Audit
- Ad Creation
- Full Custom Setup of All PPC Campaigns
Ongoing Campaign Management
- Keyword Optimization
- Negative Keywords
- Device Targeting Optimization
- Location Targeting Optimization
- Ad Schedule Optimization
- Conversion Rate and CPA Optimization
- ROAS Optimization
- Bid Management and Optimization
- Ad A/B Testing and Optimization
- Frequent, Ongoing Account Optimization
Analytics & Reporting
- Monthly Reporting
- Dedicated U.S. Based Account Manager
- Conversions Tracking and Analytics Setup
- Call Tracking
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Best Google Ads Management Agency for Home Security Systems Companies
We build every Google Ads account from the ground up for your home security business. Our team designs ad groups, keywords, and bidding strategies tailored to your services, locations, and goals, helping you generate consistent, high-quality leads from homeowners ready to protect their property.
Keyword Research
We use advanced tools and proven data to find search terms that attract real home security leads. No wasted spend, just targeted keywords that drive calls, form submissions, and booked consultations for security system installations.
Landing Page Creation
We connect your home security Google Ads to high-converting landing pages built around user intent. Whether we enhance your current pages or design new ones, each page is optimized to convert visitors into leads and appointments.
Competitor Research
We analyze your top competitors to see which keywords they target, how they position their services, and where they advertise. This insight keeps your campaigns one step ahead and ensures your ads show up when homeowners are ready to buy.
A/B Testing & Frequent Optimization
Your campaigns are never left on autopilot. We continually A/B test ad copy, calls-to-action, and landing page layouts to find what performs best. With constant optimization, we maximize your ROI and generate more qualified leads month after month.
Ad Copy Writing
We write compelling ad copy that earns attention and drives conversions. Each ad combines strong keywords with persuasive messaging to turn searchers into real customers, not just clicks.
Conversion & Call Tracking
We track every call, form, and quote request that comes through your ads. Using detailed analytics and call recordings, we identify which keywords and ads deliver the best ROI, helping you reinvest in what works.
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A Complete and Comprehensive Service
Facebook Ads
We create targeted Facebook Ads that build awareness and generate new leads. Our campaigns reach homeowners in your service area, turning social media engagement into calls, messages, and booked consultations.
Local SEO
We optimize your Google Business Profile and local listings so your home security company appears in Maps and local search results. This helps you rank higher, earn more calls, and attract customers in your target areas.
Google Local Services Ads
We help your business appear at the top of Google with Local Services Ads (Google Guaranteed). These verified listings connect you directly with homeowners searching for home security systems, delivering high-quality leads that convert.
Web Design
Your website is the foundation of your marketing strategy. We design clean, mobile-friendly, and conversion-focused sites that highlight your expertise and make it easy for visitors to request a quote. Every design supports your ad strategy and turns clicks into customers.
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We Will Grow Your Business Fast with Amazing Digital Marketing!
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Get More High-Quality Leads
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Boost Your ROI
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Scale Your Business Fast
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We Handle Everything for You
FAQs
How Do Google Ads Management Fees Work for Home Security Companies?
We charge a monthly fee for professional Google Ads management services for home security businesses. For example, if you spend $3,000 per month on ads, you’ll pay Google Ads directly for that amount in your own account. A separate management fee is paid to Falcon Digital Marketing, LLC for creating, managing, and optimizing your Google Ads campaigns.
Is There a Cancellation Fee?
No. We don’t lock clients into long-term contracts or charge cancellation fees. You can cancel anytime.
What Is Your Setup Fee?
The setup fee is $500 in most cases. This covers account setup, keyword research, tracking setup, and initial campaign builds.
How Long Are Your Contracts?
All of our Google Ads management agreements are month-to-month. You stay with us because your campaigns perform, not because of a long contract.
How Much Does Advertising for Home Security Companies Cost?
We recommend starting with at least $1,000 per month for Google Ads. Costs vary depending on your location, competition, and services. Because Google Ads uses a cost-per-click system, competitive keywords like “home security installation” or “alarm monitoring services” may require a higher monthly budget.
How Long Does It Take to Set Up a Google Ads Campaign?
Most campaigns are fully set up and ready to launch within 1–2 weeks. This includes research, ad creation, tracking setup, and review before going live.
Why Home Security Companies Need Google Ads
Google Ads helps your home security business appear right when homeowners are searching for trusted protection solutions. Instead of waiting for referrals or relying on slow SEO growth, Google Ads (formerly AdWords) puts your company at the top of search results for terms like “home security system installation” or “alarm monitoring near me.” This means you get calls and quote requests from people ready to buy, not weeks or months later.
Benefits of Using Google Ads for Your Home Security Business
Google Ads gives you full control over who sees your ads, where they appear, and how much you spend. You can target by ZIP code, city, or service type, making every dollar count. With professional management, Google Ads for home security systems delivers:
- Steady, high-quality leads all year.
- Real-time tracking for calls, forms, and appointments.
- Flexibility to scale or pause campaigns anytime.
- The ability to out-rank local competitors instantly.
It’s one of the fastest and most effective ways to grow your client base and keep your installation team busy.
In-House or Agency Management: Which Is Better for Home Security Companies?
In-House Management
Pros: You have full control over your ads, budget, and daily decisions.
Cons: Running Google Ads for home security systems takes time, tools, and experience. Without expertise in keyword targeting, ad testing, and landing page optimization, you risk wasted spend and missed opportunities.
Hiring a Marketing Agency
Pros: You get expert management from professionals who understand how to generate consistent, qualified leads for security companies. A Google Ads management agency handles setup, optimization, and tracking, while you focus on sales and service. You’ll also receive detailed reports showing where your best leads come from.
Cons: There’s a management fee, but the improved results and time saved typically produce a much higher return on your ad spend.