Google Ads Management For Counselors
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Exclusive Mental Health Counselor Leads. From Your Area. Ready to Hire. Proven to Profit
- Get Exclusive Leads in Days – Not Months
- You Focus on the Business, We Handle the Ads.
- No Shared Calls, No Wasted Budget, Just Profitable Jobs
- Ready to Hire People in the Right Area, at the Right Price
- Backed by 12 Years of Proven, Profitable Google Ads Management for Pest Control Companies
We Target Your Exact Service Area to Get You More Calls Fast from the Right People!
- Your Ads Show to the Right People in the Right Place!
- No More Wasted Budget from the Wrong Location for the Wrong Services!
- We Can Target Zip Codes, Cities, States, and Multiple Locations for Franchises Easily!
- Get Expert PPC Management for Pest Control Services, So You Can Focus on Running Your Business.
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“They are my go-to for all things PPC! I’m often at a loss when it comes to the more technical aspects of online marketing, and I can always rely on their team to help fill the gaps.”
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“Best results our company had experienced in four years!”
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Award Winning Digital Marketing Services
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Our Proven System to Increase Profits with Google Ads Management
Our Google Ads Management Services for therapy practices goes beyond clicks and impressions, it’s designed to help you attract the right clients and grow your practice sustainably. We combine expert ad management, advanced lead tracking, and an AI-driven feedback system that filters out unqualified inquiries while connecting you with clients actively seeking help.
Ad Management
We manage every part of your online advertising, from Google Ads for therapists and psychologists to campaigns for mental health providers and psychiatrists. Our expert team handles setup, optimization, and daily adjustments to keep your ads performing at their best. You retain full ownership of all accounts, while we manage everything behind the scenes.
Lead Tracking
We track every call, form, and appointment request that comes from your ads. Using advanced tracking tools, we monitor where your inquiries come from and which ones turn into real clients. Spam calls and irrelevant leads are automatically filtered out, keeping your budget focused on people truly seeking counseling or therapy services.
Lead Quality Feedback Loop
Our system connects your ad data with your scheduling software or CRM to identify which leads become booked sessions. Then, our AI learns from that data to improve targeting and ad performance over time, reducing wasted clicks and increasing your return on investment. It’s a smarter, more precise approach to Google Ads management for counselors and mental health professionals.
Full Transparency Reporting
Each month, you’ll receive a detailed performance report showing your ad results, new inquiries, and the adjustments made to improve performance. As a trusted Google Ads agency for mental health providers, we believe in full transparency, you’ll always know exactly how your campaigns are performing and where your investment is going.
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How Our Google Ads Management Agency is Different
Target by Service Area
Your ads appear only where your ideal clients are located, no wasted spend outside your target areas. We can target by city, ZIP code, or radius to help you reach clients within your service region or telehealth license areas.
Full Transparency
You’ll always have complete access to your Google Ads account, reports, and performance data. No hidden fees, no locked accounts, you see exactly how your ads perform and what results they bring to your practice.
ROI Focused Strategy
We don’t just focus on traffic, we focus on booked sessions and new clients. Every campaign is optimized to generate meaningful inquiries that grow your caseload and strengthen your therapy practice.
12 Years of Experience
With over 12 years of experience managing Google Ads for service-based businesses, we’ve successfully helped therapists, psychologists, and mental health providers attract more qualified clients while keeping costs efficient and results measurable.
Ongoing Optimization
We continuously refine and optimize your campaigns. From testing ad copy to improving landing pages, we ensure your ads stay relevant, cost-effective, and aligned with your goals, whether you’re growing a solo practice or expanding a multi-location clinic.
We Handle Everything
From account setup to daily management, our team takes care of every detail. You get expert-level Google Ads management for therapists designed to bring in consistent, high-quality inquiries, so you can focus on helping your clients, not managing ads.
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Small Family Oriented Husband & Wife Team That Delivers Big Results
Chris Cabaniss has been in online marketing since 2009 and is the co-founder of Falcon Digital Marketing Ad Agency and The Online Advertising Academy, one of the top YouTube channels in the industry. Chris actively manages PPC accounts and uses the most up-to-date methods before everyone else knows about them!
Monica Cabaniss has been in online marketing since 2010 and is the co-founder and CEO of Falcon Digital Marketing Ad Agency and co-founder of The Online Advertising Academy. Monica has worked with nationwide franchises and enterprise-level PPC ad accounts with global presence, as well as small to mid size local businesses in a range of industries over the years for lead generation.
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Why Choose Our Google Ads Management Agency for Counselors?
Dedicated Account Manager
Work directly with a Google Ads specialist who understands therapy practices, counselors, and mental health providers. Your account manager handles everything, from keyword targeting to campaign optimization, so you can focus on helping clients while we bring consistent, qualified inquiries to your practice.
Full Account Ownership
Your Google Ads account always belongs to you. We set everything up in your name and provide full access to your account, website, and analytics. You’ll have complete transparency and control over your data, something many other agencies don’t offer.
Monthly Contracts
We don’t believe in long-term contracts. Our Google Ads management for therapists delivers results month after month, earning your trust through performance, not commitment clauses.
Fair Pricing
Our pricing is straightforward and transparent. No hidden fees or surprise charges, you’ll always know where your ad spend is going and how your campaigns are performing.
Unlimited Updates
We don’t limit how often you can adjust or expand your campaigns. Whether you’re promoting new services, telehealth sessions, or expanding into new locations, we’ll update your ads and strategy as needed with no restrictions.
Free Reports & Meetings
Stay informed with regular reports and strategy calls. We’ll walk you through your results, discuss what’s working, and fine-tune your Google Ads management for therapy practices to bring in steady, high-quality leads.
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What's Included
Research & Setup
- Keyword Research
- Competitor Research
- Industry Research
- Strategy Development
- Website and Landing Page Audit
- Ad Creation
- Full Custom Setup of All PPC Campaigns
Ongoing Campaign Management
- Keyword Optimization
- Negative Keywords
- Device Targeting Optimization
- Location Targeting Optimization
- Ad Schedule Optimization
- Conversion Rate and CPA Optimization
- ROAS Optimization
- Bid Management and Optimization
- Ad A/B Testing and Optimization
- Frequent, Ongoing Account Optimization
Analytics & Reporting
- Monthly Reporting
- Dedicated U.S. Based Account Manager
- Conversions Tracking and Analytics Setup
- Call Tracking
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Best Google Ads Management Agency for Counselors and Therapy Practices
We build every Google Ads account from the ground up for your counseling or therapy practice. Our expert team structures ad groups, keywords, and bidding strategies tailored to your specialties, target clients, and service locations, helping you reach people actively searching for mental health support.
Keyword Research
We use advanced tools and proven data to find the search terms that bring real results for therapists and mental health providers. We aim for compliance-sensitive, highly targeted keywords that drive calls, appointment requests, and new client inquiries.
Landing Page Creation
We connect your Google Ads for therapy practices to high-converting landing pages that match user intent. Whether we improve your existing pages or design new ones, each page is built to inspire trust and convert visitors into booked sessions.
Competition Research
We analyze your top competitors, including local therapists, psychologists, and psychiatrists, to understand where they advertise, what keywords they use, and how they engage with clients. This keeps your campaigns a step ahead and your ads visible to people ready to book therapy sessions.
A/B Testing & Frequent Optimization
Your campaigns are never left on autopilot. We continually test compliance-sensitive ad copy, calls-to-action, and landing pages to find what performs best. By refining ethical messaging and targeting, we help maximize your ROI and attract the right kind of clients month after month.
Ad Copy Writing
We create compliance-sensitive ad copy that connects with your ideal clients. Each ad blends compassionate and ethical language to engage with people seeking therapy, counseling, or mental health treatment.
Conversion & Call Tracking
We track every form submission, call, and appointment request. Using detailed analytics and call tracking, we show you exactly which ads and keywords bring in real clients, helping you focus your budget on what works best.
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A Complete and Comprehensive Service
Facebook Ads
We create targeted Facebook Ads for counselors, psychologists, and therapy practices that build brand awareness and drive meaningful engagement. Our campaigns reach people seeking mental health support and guide them toward booking their first appointment.
Local SEO
We optimize your Google Business Profile and local listings so your therapy practice shows up in Maps and local search results. This helps you rank higher, attract more local clients, and stay visible when people nearby search for counseling or mental health services.
Google Local Services Ads
We help your practice appear at the top of Google search results with Local Services Ads. These verified listings connect you directly with people searching for therapists or psychologists nearby, generating trustworthy, high-quality leads that convert fast.
Web Design
Your website is the foundation of your online presence. We design professional, calming, and conversion-focused sites that reflect your practice and make it easy for visitors to schedule an appointment. Every design supports your Google Ads for mental health providers, helping turn clicks into real clients.
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We Will Grow Your Business Fast with Amazing Digital Marketing!
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Get More High-Quality Leads
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Boost Your ROI
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Scale Your Business Fast
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We Handle Everything for You
FAQs
How Do Google Ads Management Fees Work for Counselors and Therapy Practices?
We charge a monthly fee for professional Google Ads management for counselors, therapists, and mental health providers. For example, if you spend $3,000 per month on ads, you’ll pay Google Ads directly for that amount in your own account. A separate management fee is paid to Falcon Digital Marketing, LLC for creating, managing, and optimizing your Google Ads campaigns for therapy practices.
Is There a Cancellation Fee?
No. We don’t lock clients into long-term contracts or charge cancellation fees. You can cancel anytime.
What Is Your Setup Fee?
The setup fee is $500 in most cases. This covers account setup, keyword research, tracking setup, and initial campaign builds.
How Long Are Your Contracts?
All of our Google Ads management for therapy practices agreements are month-to-month. You maintain full flexibility and control, and we earn your business every month through consistent results and transparent reporting.
How Much Does Advertising for Counselors and Therapy Practices Cost?
We recommend starting with at least $1,000 per month for Google Ads. Actual costs depend on your location, competition, and specialty. Since Google Ads runs on a cost-per-click auction system, more competitive areas or high-demand keywords (like “anxiety therapist near me” or “psychologist for depression”) may require a higher monthly budget to reach consistent, high-quality clients.
How Long Does It Take to Set Up a Google Ads Campaign?
Most campaigns are fully set up and ready to launch within 1–2 weeks. This includes research, ad creation, tracking setup, and review before going live.
Why Counselors and Therapy Practices Need Google Ads
Google Ads helps your counseling or therapy practice appear right when people are searching for mental health support. Instead of relying only on word-of-mouth or slow organic growth, Google Ads (formerly AdWords) puts your practice at the top of search results for terms like “therapist near me,” “counseling for anxiety,” or “psychologist in [your city].” This means you attract clients who are ready to book an appointment now, not weeks or months later.
Benefits of Using Google Ads for Your Therapy Practice
Google Ads management for therapy practices gives you complete control over who sees your ads, where they appear, and how much you spend. You can target by city, ZIP code, or service area to make every dollar count. With expert management, Google Ads delivers:
- A consistent flow of qualified therapy clients year-round.
- Real-time data to track calls, form submissions, and booked sessions.
- Flexibility to scale up or pause campaigns anytime.
- The ability to appear above local competitors instantly.
It’s one of the fastest, most effective ways to grow your client base and keep your schedule full.
In-House or Agency Management: Which Is Better for Therapists?
In-House Management
Pros: You have full control over your campaigns, budget, and messaging.
Cons: Running Google Ads for mental health providers takes specialized knowledge, time, and continuous optimization. Without experience in keyword targeting, ad testing, and compliance-sensitive copywriting, it’s easy to waste ad spend or miss valuable client opportunities.
Hiring a Marketing Agency
Pros: You get expert management from professionals who understand the psychology and mental health space. A Google Ads agency for mental health providers handles everything, from setup and optimization to lead tracking, while you focus on helping clients. You’ll also receive regular reports showing where your best leads come from and how your budget performs.
Cons: There’s a management fee, but the time saved and improved results usually deliver a higher return on your ad investment.
Learn How to Market Your Private Practice Online
Learn different ways to promote your private practice with our expert written blogs: