No matter what industry you are in, investing in digital advertising is absolutely essential for success. Of all of the digital marketing strategy types to invest in, pay-per-click advertising (PPC) is by far the most effective. US companies invested a record $10 billion in PPC in 2018, the latest year for which figures are available. This is a figure that looks set to rise as companies across the board expand their digital footprint. For an effective and professional PPC advertising experience, you will likely need to hire a PPC agency to run it all for you.

However, there are thousands of PPC agencies in the US right now, each one professing to be the very best. If you’re wondering how to separate the amateurs from the pros and find a PPC agency that will deliver the results you are looking for, read on to find out.


1. Are They Trustworthy?

The first thing you should be checking is whether or not a PPC agency is trustworthy and will deliver on their promises to boost your business. A good first step is to read their case studies and reviews. Reviewing their previous work and client results can make a big difference when making your decision. Never be afraid to ask hard questions when speaking with a PPC agency.

2. Are They Transparent?

In the world of PPC advertising, transparency is everything. You are essentially investing in a company in the hopes that they will use their skills and resources to help your own company grow. That means they should be able to account for every penny spent. Do you have access and ownership of your PPC account? Do they provide detailed reports? Do they take the time to meet with you and hear your concerns? Do they show you how their PPC campaigns are going?

3. Is the PPC Agency Google Certified?

Certifications are essential when choosing a PPC agency. There are many certifications out there that will tell you whether an agency is worth hiring. Of these, the most important is whether or not they are a Google Partner. If they are a Google Partner, that means their skills and methods have been approved by the world’s largest search engine. It doesn’t get much better than that.

4. Will They Measure Progress?

One of the benefits of PPC advertising is that it offers a unique opportunity to track your marketing efforts and let you see in detail where you are going wrong and where there is room for improvement. If your PPC agency is not keeping you up to date with every facet of the campaigns they are running with your money, then think twice about using them in the future. They should focus on ROI metrics, making sure your advertising is growing profits, not just getting clicks.

5. Do Their Skills Align with Your Goals?

PPC is about so much more than just throwing money at online ads. It is about using the latest technology to reach the audience that you want. Consider the growth goals you have as a company, then consider whether the agency you are considering can actually help you meet those specific goals. If you are focused on scaling, your agency should have a strategy that allows your advertising campaign to scale over time and continue to bring in a positive ROI, at any budget.

6. Do They Offer Value for Money?

Finally, it is worth remembering that value for money is a top priority. You should start by comparing agency fees to get an idea of what you can expect to pay an average. You should remember not to cut corners, as the cheapest agencies may turn out to be a total waste of money. If an agency is charging more than you would expect, find out if they can back up their prices with the results you are seeking. Make sure the agency doesn’t have hidden fees that makes your bill much larger than it should be.


Choose an Expert PPC Agency Today

You want a PPC agency that offers value for money, a wide range of resources, total transparency, and great results. For that, we are here to help. If you are looking to grow your business and reach your target audience like never before, do not hesitate to get in touch with our expert PPC team today for a consultation.

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