PPC Ads Training Course

Learn Everything You Need to Succeed With PPC Ads
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Ad Budgets Tested

Over 12 Years Experience

Building Profitable Ad Campaigns


Ad Campaigns Launched

Professional PPC Ads Training for ROI


Intro to Google Ads

Our PPC ads training walks you through how the Google ads platform works, different ad formats, account setup: campaigns, ads, keywords, ad extensions and more. Learn the best PPC ad strategies for a better ROI fast and everything you need to succeed.

Advanced Remarketing

Learn how setup expert remarketing banner ad campaigns beyond the basics. We teach how to target users at all different stages of the funnel with advanced remarketing audience targeting.

Full Walkthrough Tutorials

We do full setup walkthroughs for Google ad campaigns start to finish inside the actual Google Ads dashboard. This way you can follow along to setup full campaign ready to launch with best practices in place.

Best PPC Keyword Tactics

Learn how to research, implement, and optimize the best keywords to target for ROI with your Google Search ads. We teach you expert strategies our agency uses to scale profits fast with the best keywords.

Negative Keyword Best Practices

In this PPC ads training course you will learn how to block bad traffic and money wasting clicks by adding negative keywords properly. We teach you how to optimize keywords and properly implement negative keywords to optimize spend for more ROI.

Competitor Keyword Spying

Learn how to use advanced PPC keyword spy tools to stay ahead of your competition and find better keywords that get real results. We show you the secrets of outperforming competitors and their keywords.

Ongoing Optimization

We teach you not only how to setup expert PPC ad campaigns, but also how to optimize them over time. We show you advanced PP optimizing to scale your top performing campaigns and cut wasted spend in PPC campaigns.

Google Ad Templates

Get our amazing downloadable PPC ad resources and templates to help jumpstart and optimize your PPC ad campaigns. We share our top agency checklist for launching and optimizing PPC ad campaigns.

Best Ads to Use

Learn how to setup and use the best ads for getting more leads, sales, and clients through PPC ads, and filter wasted clicks that don’t covert. We’ll show you how to make high-performing ads and optimize through advanced a/b testing.

Tracking & Google Analytics

Learn how to implement Google Analytics and track all of your leads, sales, ROI, and traffic to optimize fast. Learn where all of your conversions are coming from to know where to increase advertising and what sources to cut out.

Google Display Ads

Learn how to target advanced PPC display ad audiences. Our PPC Ads Training Course shows you how to target the best placements, web content, and audiences to get ROI from banner ads, not just branding and clicks.

Best PPC Software & Tools

Learn how to use the best PPC tools and software that we use as an ad agency to rapidly scale top performing PPC ad campaigns. We cover best landing page builders, PPC Call Tracking software, and more!


Who is this PPC Ads Training Course For?

DIY for Business Owners

The best DIY PPC Ads Training Course. Manage ads yourself with a fast & easy training guide that walks you through setting up and optimizing your PPC ad campaigns for maximum profits!

Training for In-House Marketing Team

Professional training for your in-house marketing team. If your company needs to master PPC advertising – this course is perfect for all levels of users to get your PPC campaigns more profitable!

Professional Training for Agencies

PPC Ads Training by Professionals for Professionals. Get more training for your team or get better training for your new team members. Help your agency run top performing PPC ads campaigns for your clients!

Best PPC Ads Training Course

Our program is the best PPC ads training course for any level of user. If you are a beginner with no experience, or an expert level user with many years of experience: our program has the right training for you. Our training for PPC advertising focuses on strategies to get a better ROI, not just website clicks. There are many tutorials and guides for PPC advertising, but many of them do not go beyond the basics or are out of date. Our PPC ads training starts with the basics, for beginners, and then builds into very advanced PPC ad strategies for expert users managing large account and budgets. It is also 100% online – watch from anywhere, track your progress, and re-watch as much as you want – unlike a PPC ads training at a marketing conference.

Our PPC ad tutorials use advanced training videos to teach you expert strategies for scaling and optimizing your ROI from pay per click ad campaigns. This way you can focus on the lessons that matter and skip all of the fluff. All of the advanced PPC ad strategies we use as an agency have been tested and perfected for years, and we continuously update our training course for the latest PPC strategies.


ROI Focused Training for PPC Ads

Our training for PPC ads focuses on advanced strategies for getting more profit from your ad campaigns. We implement all of the methods we use for our clients to scale campaigns while maintaining a high ROI. All of the advanced PPC ad strategies we use are continuously tested and updated inside of our course – this way you have the latest PPC ad strategies that are currently working.

There are many options for learning PPC ads online, but many of them are out of date or do not teach how to make profit from your PPC ads. Focusing too much on things like Quality Score or Optimization Score takes away from focusing on the main metrics that create return on investment – like conversions, conversion rate, and cost per conversion. Our PPC training focuses specifically on the main tactics that produce ROI, not just get website clicks and waste budget.


How is Our PPC Ads Training Different Than Others?

Created by Falcon Digital Marketing Agency, not one person that ran ads for themselves one time.

Our expert PPC team has been running PPC ads for over 12 years and has launched over 7,000 successful advertising campaigns. We know what works best in the online advertising world! We continuously test our methods and put the most up-to-date training back into our course.

This is not a PPC ads training course that was created by 1 person that ran ads 1 time for themselves. We use our proven methods developed and tested by Falcon Digital Marketing Ad Agency. You can easily learn our professional methods for setting up PPC ad campaigns that scale your profits fast, rather than keep testing random ideas and hope they work for your business.



How Does The PPC Ads Training Work?

The full PPC ads training course is over 70 video lessons, including downloadable resources to help you setup and optimize your campaigns. We condense the content to focus on the best strategies for growing profit, and skip all of the fluff you don’t need to worry about. This helps you get the the training faster, and get your campaigns setup and optimize for profits faster.

The full training covers Google Ads for Search, Display Ads, Remarketing Ads, Microsoft Bing Ads, Google Analytics, and PPC Tools and Software. The videos are condensed to be focused, so they are quick 10-30 minute video lessons with mostly walkthroughs inside of actual PPC ad accounts so you can follow along. There is also some PowerPoint presentations to give examples and teach strategies and principles.

Our goal is to teach you everything you need to research, plan, setup, and optimize your PPC ad campaigns for scaling profits fast with the most up-to-date strategies.

Once you are setup with the Pay-Per-Click Ads training program, you will get a login to our membership section where you can access all of your training videos from anywhere, track your progress, and re-watch videos as many times as you want!



Questions About Our Online PPC Ads Training Course

What Will I Learn in This Online PPC Ad Training?

This PPC ads training program goes through Google Search Ads, Google Display Ads, Microsoft Bing Ads, Google Analytics, PPC Tools, PPC Software and more. It is perfect for any business that wants to learn how to run PPC ads yourself.

What is the Refund Policy?

We offer a 30 day money back guarantee for our PPC ads training course. This does not apply to our PPC Management Services – only the training course.

Is This Course Updated for the Latest PPC Ad Strategies?

Yes. We continually update the Pay Per Click ads training course based on what we are using at our agency and what is working for our clients. This isn’t outdated like some PPC ads training on YouTube, or some of the PPC ads courses on Udemy.

Who is this PPC Ads training course for?

This is perfect for marketing agencies that need expert training to stay up to date, advertising professionals, and business owners that prefer a DIY PPC ads training program over hiring a PPC ads agency.

Can I Buy 1on1 Training Sessions or Team Training Sessions?

Yes, in addition to the course, we do offer separate training options for 1on1 training sessions or team training sessions. This is for a separate fee than the course itself, and can be purchased to best fit your individual or team training needs for individual, corporate, agency, or team training for PPC advertising.