There’s no denying the monstrous popularity of Facebook in this day and age. Many people use Facebook daily, for a multitude of reasons. This is why many businesses are choosing to utilize Facebook ads in their online marketing campaigns. Facebook advertising is great for getting more customers, lead generation campaigns, eCommerce websites, branding campaigns, and more.
There are some great benefits of adding Facebook ads to your digital marketing. In fact, so many benefits that you’d miss out if you didn’t! There are various ways you can boost your traffic and exposure, as well as send more qualified leads to your site. Here are just some of the Facebook ad benefits you could soon enjoy:
A Wide Range of Targeting
When you begin to use Facebook ads, you can choose from a wide range of targeting options. Whoever you want to target and why is possible, which means you can send your exact target audience to your website by showing them a specific ad for your service or product. Before being able to redirect potential clients to your website, you must make sure that it is completed and has a layout that is easy to navigate as if you don’t, these clients may decide to turn their attention elsewhere. To prevent you from losing out on sales and money, you may decide to hire a web design company that will be able to sort out any problem you have to make sure that your website generates as much traffic as possible.
Target By Specific Location
If you want to target somebody based on their specific location, this is possible. Let’s say you’re looking to target people because you’re a local business; Facebook ads can be targeted to those who are in your area by radius, helping you to get more local exposure. This option is perfect for small local businesses offering a local service, in-person service, or home repair services.
Target by Demographics
You can even target your Facebook ads by demographics. You can target them based on their financial standing, whether they are homeowners, parents, or moms, what sort of education they have, and so much more. By using demographics to target your Facebook ads, you can feel confident that your target audience are seeing your ads and becoming aware of what you can do for them.
Target by Interests
You can also target people based on their interests; if they are interested in movies, hobbies, clothes, business, fashion, or something else, you can likely target them. If you’re running an online clothing boutique, it only makes sense to target people who are interested in fashion. This helps reduce wasted advertising spend and is perfect for optimizing Facebook ads. This is why it’s crucial to have a very good idea of who your target audience is!
Target by Behaviors
You can even target people based on their behaviors. Whether they play games, work in B2B, spend time shopping, have a particular job role, go traveling or something else. You can always make sure your Facebook ads are seen by the people who are going to be interested in them. This is why it’s absolutely crucial to ensure you A) know who your target audience are, and B) make sure your ads are up to scratch. This helps boost your ROI from PPC ads through Facebook.
Target By Remarketing
It’s also possible to target by remarketing. There are many ad formats available for remarketing as well. Video ads are available, and people find they get more reach with Instagram ads. Facebook owns Instagram, so the two can work together in harmony for retargeting or other campaign objectives. Should you want your different media platforms to be efficiently reaching as many people as possible, in hopes of gaining more engagements per day to help your business grow, you may want to read into helpful tools or services that can market your different social media platforms to the best of their potentials. Also, you can easily put the same ads on Instagram from the Facebook ads account, making sure that your ads are working harder for you! If you’re struggling to boost engagement with your Instagram posts, you might want to buy Instagram likes to turn this around and get yourself back on track for success on the platform.
Get More Page Likes
Having more page likes can make you seem like a more reputable business in some cases, as it looks like you have plenty of fans. However, these page likes must be genuine – if you have zero engagement and thousands upon thousands of likes, it’s going to look like you bought them. You can easily setup a campaign to auto optimize to get more page likes for your business. Not only does having more page likes make you look more popular to people who come across your page, it also ensures these people see your updates and content. This can help you find new customers and re-engage existing customers.
Boost a Post
If you want to, you can also boost a post to go beyond your page followers. This can help you to get more likes, shares, and brand exposure so that people who are not following your page currently will see your posts too. Gone are the days when only people who followed your page would see your posts. Now you can make sure that it is seen by the maximum number of qualified people, helping you to experience faster, more lucrative success in almost no time at all.
If you’re not using Facebook ads in your marketing, you’re missing out on all of the benefits above. You could be targeting the exact people who want and need your product, making sure that those who are looking for it can easily find you too. You will end up with more profit, more Facebook fans, and more exposure as a result. Facebook ads are great for eCommerce, lead generation, branding, and so much more.