Did you know around 65% of small to mid-sized businesses invest in pay-per-click (PPC) advertising?
Are you struggling to make the most of your e-commerce advertising strategy?
Don’t worry, we’ve got you covered. Keep reading so you can see our tips for e-commerce companies to run the most effective PPC ads.
The Benefit of PPC for E-Commerce Companies
In 2021 online shopping is becoming the new normal. It is essential for e-commerce companies to have a pay per click (PPC) strategy and take advantage of the online marketplace.
PPC Ads are one of the best ways to take awareness and leads and convert them to sales.
You can create PPC ads on the following platforms:
- Google Ads
- Google Shopping
- Bing Ads
- Social Platforms
Creating a strategy across multiple platforms is essential.
You can run PPC shopping ads that are similar to search ads. They allow you to promote products on search engines and within social platforms.
You might be curious about how this is different from your typical search ad. Well, the shopping ads give you a photo to accompany your text, as well as the price. e-commerce ads usually gain higher conversion or click-through-rates than typical search ads.
If this seems overwhelming, you can check out how you can use a campaign manager to monitor your e-commerce PPC ad strategy.
Advertise on Social Platforms
Social media has more influence on their audiences than ever before. Incorporating social platform advertising into your PPC Ad strategy is crucial.
Platforms like Facebook, Instagram, and Pinterest allow you to target people to get your brand or product in front of your ideal customer. You can reach a global audience that is hyper-targeted to be relevant to your company.
Another benefit to including paid social media is to boost your brand awareness and brand loyalty. This helps give you a clear idea of who is interested in your company and products.
Google Shopping ads drive 76.4% of retail search ad spend.
If you aren’t currently using Google Shopping, now’s the time to get started. When users search for products on Google, they’re served Shopping ads.
For example, if they search for something like black shoes, they can click the shopping tab, and it will serve ads for all the black shoe e-commerce options.
You can then optimize your product ads based on the results. You can set up tracking, and you can see your ROI. This helps you decide what products to continue running and which you shouldn’t.
This is the best strategy e-commerce companies can take advantage of.
So, What Do You Think?
Have we given you some ideas on how to step up your strategy for e-commerce companies?
If you still want more assistance, we’re here to help you manage your PPC ad strategy. Now, it’s go time. Are you ready to bring in the new leads and sales?