How Business Marketers Are Moving Completely Online in Current Crisis

Marketers have long since worked with many online apps and tools... and now's the time to put those skills into overdrive. With coronavirus yet to reach its peak, working remotely is becoming increasingly essential. 

So, in this article, we'll explain how to manage your work (or your business) entirely online, while you and your team work from home over the next few weeks. 

Let's dive in!

Remote Work

These are trying times for many professions and industries, so, unsurprisingly, marketers around the world are also feeling the impact. By default, their job is helping sell a product or service, and with so many changes, marketers have to work hard to stay ahead of the game.

Now, we don’t mean to scare you off or back you into a corner, but nowadays, marketing is probably the most challenging it's ever been. We all have to accept that.

And one of the many ways businesses are scrambling to adjust during this time of crisis is working remotely. But this isn't always as easy as it sounds.

There are lots of things to consider.

For instance:

  • How you'll distribute work to employees who are unfamiliar with working remotely
  • How you'll handle and protect sensitive information
  • How you'll make working from home as easy as possible for employees, with whatever budget you have

Basically, marketers have their work cut out for them.

They’ll need to focus on creating a whole new structure for their team to work from - and hope all goes without a hitch.

Of course, there’s no one size fits all. The scope of your work and your type of business will dictate how you organize and manage your workforce remotely. But, if you plan ahead - you'll be able to weather the storm.

Keep Up With Changes

Staying up to date with all the latest news goes without saying. Both on a professional and personal level, it’s essential to be aware of the situation.

But, if we look at the marketing industry, you need to know what's going on so that you don't waste money on strategies that won't provide fruitful results.

Let’s take tourism as an example: if you market cheap trips, you have to understand that they're (probably) not possible for people to enjoy at this time. So why waste time and resources on a product you can’t deliver?

It’s better to pull ads like that and replace them with more viable options. Perhaps encourage clients to save up their money to enjoy an even more luxurious trip next year? This is just one suggestion - but you get the idea.

The bright side?

Despite the current turmoil, it's worth bearing in mind that the way we distribute info online remains mostly unchanged.

You can still send and upload data, and the interested parties receive it. In fact, people are more likely to engage with online content because they're spending less time outside. 

Review Your Accounts

In times of panic, consumer habits change - so you'll need to stay abreast of how this impacts your niche. This means keeping a closer eye on any paid search and social media ad campaigns you're running.

Are your conversions, CPA, click and impression volumes fluctuating? Are the costs of your ads changing? If so, you might have to do a bit of tweaking to ensure you don't make a loss. 

Steps to Take

Working remotely and keeping up to date with current events hinges on one thing - staying connected. So, below we've provided a few tips on how to do that while half the world endures semi-isolation.

First, you have to ensure you have a clear and unlimited internet connection. It might sound superficial, but imagine counting your data on top of doing all your actual work.

Sound like a drain, right?

What happens if you need to download larger documents or additional materials? You have to remain available at all times, both for your benefit and your team’s as well. This means having at least one device connected continuously to the internet.

Secondly, you need a concise plan of action for you and your team. The last thing you want to do is assign jobs to your team and then leave them to fend for themselves!

For instance, if you usually host scheduled weekly meetings, this doesn't have to change. Why not hold them over Skype or Zoom?

Healthy communication helps to keep all of your team on the same page. It also serves as a reminder that their work is still appreciated and essential - despite the current climate of uncertainty.

After all, you’ll no longer have the luxury of popping over to a coworker’s desk and asking them for clarification. Instead, pool your resources and establish an internal network.

This will help you tackle any problems that arise as a team. Various HR-oriented and business communications apps could help here. Do some research to see which one(s) best suits the needs of your company.

Are You Ready to Take Action?

All industries will take a hit from this pandemic that's rocked the world - and marketers are no exception.

In summary, you need to be available at all times, react to any problems with swift decision-making, and keep in touch with clients and team members despite working remotely.

This makes online connectivity imperative - during these uncertain times, you need to utilize it to the fullest.

For more information and advice on the topic, please feel free to reach out with your questions. We'll be more than happy to help!

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