3 Benefits of Online Advertising
Did you know that Facebook has around 2.6 billion monthly users? That’s over one-third of the entire world using the platform each month.
Big brands have realized the potential of online advertising and even employ whole teams to take care of it. There’s no doubt that you should be taking advantage of online advertising as well.
When you get it right, the benefits are major and it can have a knock-on effect. Online advertising isn’t that complex and you can create an ad and have it live within minutes.
In this article, we’re going to share with you the benefits of online advertising, and, give you reasons why you should include it in your marketing strategy.
Read on for more information.
1. You Can Reach a Huge Audience
Decades ago, reaching a worldwide audience was only achievable through tv and radio commercials or newspapers. It would cost you a significant amount and you would have to compete with the biggest brands.
Fortunately, this is now a thing of the past and it’s easy for any business to theoretically reach anyone.
For example, Google processes over 3.5 billion searches a day which is equal to 70,000 searches a second. This means that if you were to run some Google ads, you have a huge potential audience.
2. Online Ads Are Very Effective
Online advertisement isn’t you placing an ad in a newspaper and hoping some of your target audience see it.
With online ads, you can choose specifically target your target market for optimal performance. You can also target them through their specific interests or by terms they would be searching for.
For example, if you sold running shoes you could target people on Facebook by age, gender, and those who have an interest in running.
On Google, you could create an ad campaign and bid on keywords such as ‘running shoes’ or ‘best running shoes to buy’. This allows your ad to show up for people searching these terms who are wanting to buy.
3. It’s Cost-Effective
The great thing about online ads is you can tweak them and stop/start them at any time.
If an ad is not performing well, you can pause it for a few days or change it altogether. Traditional methods of advertising don’t allow you to do this.
If you placed an ad in a magazine, you have to hope it works. Whereas with online advertising, you can look at analytics and finely tune your ad accordingly.
You can also start advertising for a very small amount. Social media platforms will let you choose a budget for a couple of dollars a day if you like.
Why You Should Consider Online Advertising?
We hope you have enjoyed our article on the benefits of online advertising.
As you can see, there are major benefits to placing ads online including being able to target a specific audience and it’s the low-cost advantage. We highly recommend you try online advertising if you haven’t already done so.
Or, why not get in touch with us to see how we can manage your PPC advertising?