Did you know Google made $32.6 billion in revenue from its advertising business?
Are you wondering how you can step up your online advertising and marketing strategy? Lucky for you, we’re here to help.
Keep reading, and we’ll share our PPC best practice guide.
What Is PPC?
PPC stands for ‘pay per click’ and is a form of online advertising.
Most companies are utilizing online marketing campaigns to grow their businesses and profits. Some objectives for an online marketing campaign are securing highly-qualified leads, inbound phone calls, sales, or increase return on investment (ROI) and growth. With Google and Microsoft ads, you select keywords to bid on to show your ad. These keywords are the searches that your potential customers would likely search if they want to find your business. This makes it easy to get in front of your ideal customer when they are specifically searching for your type of product or service.
Most of us have been exposed to PPC ads, even if you didn’t realize, some examples could be:
- Google ads
- Facebook ads
- Ecommerce shopping ads
- Remarketing ads
- Display ads
Most importantly, PPC ads can help your business gain more leads. If managed properly, you can even convert these leads to purchases.
Dive Into New Features
Every year technology companies are updating and improving their Ad experiences. Don’t get left behind by not checking out the latest and greatest.
The 2020 PPC trends focus more on things like audience optimization and ad extensions. Some new features from Google and Microsoft include:
- Promotion extensions
- Gallery Ads
- Lead form extensions
- Image extension
The features that these companies are coming out with are sometimes a huge help in taking your PPC ads to the next level. Don’t be afraid to test a few out and see if they work for your campaign.
Try New Platforms
It can be easy to settle into your comfort zone when advertising on the same search engines or social platforms. However, it’s essential to test out new outlets for advertising.
Google, Microsoft, and Facebook are some of the most common platforms, but others you can advertise on include:
When you are looking into new platforms, you’ll have to take into account their purpose and demographic. For example, if you want to add LinkedIn to your PPC Ad strategy, you should be targeting business professionals versus if you were advertising on Snapchat and targeting a younger demographic. This depends on your industry and business of course. PPC Management for Plumbers would involve ad campaigns built out mainly on Google search ads, since this is where potential customers would most likely search for home services such as plumbing repair.
Testing new platforms is a great way to diversify your reach and get the most for your budget in less saturated spaces.
Did you know T-mobile increased it’s conversions by 22% when they switched to automated bidding?
Not saying we’re getting rid of campaign managers, but automating your campaigns can show a real significant increase in your success for PPC Ads.
One of Google’s best-automated features is the Smart Bidding, which takes the nitty-gritty bidding process off your hands. While Google is the most known search engine that has Smart Bidding, other platforms are joining in on the automation fun.
Bing and Facebook have jumped in with their automated rules and automated ads to help you get the most out of your PPC Ads.
What’d You Think of Our PPC Best Practice Guide?
Do you think you’re ready to take your online marketing strategy to the next level after reading our PPC best practice guide?
Lucky for you, if you’re still unsure of where to go from here, we can help you with your online marketing campaigns.