Cryptocurrency has exploded into the mainstream and has lead to more people investing in it and there has even been software like Gunbot developed that automates peoples cryptocurrency trading. But this increase in popularity has also caused a lot of scammers to take advantage of people's lack of knowledge on the currency. This is why Facebook recently updated their advertising policies to ban "binary options, ICOs and cryptocurrencies" which is leaving many legitimate cryptocurrency companies and legitimate ICOs with a huge void in their advertising campaigns. If you haven't heard of something like cryptocurrency scams, you should do your research into this to help prevent it ever happening to you. While Facebook mentioned "This policy is intentionally broad while we work to better detect deceptive and misleading advertising practices..." there isn't a set timeframe on when or who they will let back in to their PPC advertising platforms. For companies looking for alternatives to Facebook ads for legitimate bitcoin companies, cryptocurrencies, and legitimated ICO companies, here are some options.
Alternative Ads to Facebook PPC Ads for Cryptocurrencies
Google Display Network
Google Display Network provides a wide range of targeting to display on a large inventory of websites. You can setup Dynamic Text Ads or design your own Banner Ads to show on their network. By choosing specific websites you can handpick websites like coinmarketcap.com, coindesk.com, coincheckup.com, ccn.com and more to show your ads on. You can also target by website topics, interests, remarketing, and keywords on websites to get in front of the right cryptocurrency audiences.
YouTube Video Ads
If you have a video and a YouTube page, you can create a video ad to show on YouTube.com and partner sites that can display pre-roll video ads. PPC video ads provide targeting options such as remarketing, interests, keywords, topics, etc. Similar to GDN.
Targeting keywords, hashtags, or $btc for crypto traders can get your ICO, bitcoin, or cryptocurrency technology in front of the right audience. This can also boost Twitter followers, engagement, and awareness for your technology. It is also a very large social media platform, which makes Twitter ads a good replacement for your cryptocurrency ads on Facebook.
Native ads in Yahoo Gemini can provide a good alternative to Facebook ads for Bitcoin related companies. By targeting based on interests, your video or banner ad can show in relevant content to build awareness of your cryptocurrency, altcoin or new technology or crypto app.
At the bottom of most major news websites, you'll notice additional links and images for other articles - these are typically from the Taboola ad network. By focusing on the content you want your ad to show on, you can target the right potential audience to build awareness and move your budget from Facebook ads since the ban policy for cryptocurrency.
AdRoll's network has a very wide reach in the Display ad arena. You can setup remarketing, Prospecting, and Email subscribers targeting to get in front of the right audience for your cryptocurrency pay per click ads.
If your cryptocurrency, bitcoin company, altcoin, or legitimate ICO project is needing to find other PPC ad solutions as an alternative to Facebook ads, consider some of the other pay-per-click platforms for your online advertising campaigns. Many PPC Management Companies can run ad campaigns on a wide variety of PPC networks.