According to Business 2 Community, more than half of "all online traffic across the globe came from mobile devices. This was an increase from 50.3% of traffic in 2017."
In other words, mobile traffic has already dominated the field, and with the rate it's growing at, it looks like it's going to do so more and more as time goes on.
Modern businesses need a mobile marketing strategy to tap into this source of traffic. With these 5 techniques, you can make sure your future customers know all about what you can offer them.
Mobile Marketing Strategy
Your mobile marketing strategy should be multi-faceted. Each technique will give you access to some part of the market, but if you want to access the whole market (and what business doesn't want to?), then you'll need to use as many techniques as you can manage at once.
As you design your mobile marketing plan, however, make sure to work your way up to using many techniques at once. Master one at a time and make sure it's working before you try another.
1. Design Your Webpages for Mobile Use
Old habits die hard, so many businesses still design their webpages purely for pc users. If you've ever accessed a webpage that wasn't designed for mobile use with your phone, then you know how impossible they are to navigate.
With so many potential users looking to access your pages with their phones, make sure your pages are designed with mobile marketing in mind.
2. Make an App
Mobile devices are the present, and they are even more the future. A consistent mobile marketing trend is that people are defaulting to mobile apps in place of visiting webpages.
To keep up with trends and hold on to the market, develop an app that your customers can use to interact with you.
3. Use Facebook Ads
Facebook has covered the globe, having billions of users. If you want to access people everywhere, then Facebook ads can be your ticket to an audience.
4. Get Your Business On Google Maps
Many people search "XYZ business near me" on Google to find businesses to help them. Your company will only show up if you enter it into Google Maps, so it's essential to do so.
5. Take Advantage of the Power of Pay Per Click Ads
PPC ads can help you pick up more leads. If managed skillfully, these mobile ads can also prepare those leads to turn into conversions.
Getting a marketing system with all these pieces and more up and running can take time. A competent team of professional mobile marketers can help you jump ahead of schedule to a multi-faceted and extremely powerful marketing system.
Time is money, and the faster you can implement as many techniques as possible, the better for your bottom line!
The Most Effective Mobile Marketing Strategy
We hope you learned something helpful in this brief piece on mobile marketing strategy. To learn more about how others have enhanced their mobile marketing and how you can do the same, check out our other pages.