Are you looking for the best way to generate inbound leads?
Generally speaking, inbound marketing relies on creating valuable content. For some, this content may come in the form of videos and podcasts. For others, this content may come in the form of blog posts and email campaigns.
To help improve your inbound marketing, we’re sharing five simple and effective ways to generate inbound leads. In practicing these strategies, you can rest assured that your marketing efforts will pay off immensely.
1. Grow Your Email List
First things first, it’s time to grow your email list.
To start, you’re going to want to ensure that your entire network is present on your email list. From here, you can practice other strategies to grow your email list organically.
For example, you may want to add an opt-in form to your website. Each time a visitor comes to your website, a pop-up will ask for their contact information. To further entice their subscription, your goal is to provide value. A common approach to growing an email list would be to offer a free guide. You can give away a simple guide of highly valuable information to your potential clients in exchange for their email. This way you get more emails in your list, and your potential audience gets a preview of your expertise before they have to hire you.
2. Create Valuable Content
Of course, anyone and everyone can create content.
In fact, some companies are now using artificial intelligence to create different types of content. To stand out from the competition, you want to ensure that you’re creating content that is actually useful to your audience.
One of the best ways to create engaging content is to focus on helping your clientele rather than selling. Each and every piece of content that you publish should provide a sense of value to your audience. Think of things that your potential clients would often search for online, and start building out answers to their questions – in the form of great content like a blog post. These posts can even start to rank in search engines when people type these questions for which your blog post answers. Getting an extra boost in SEO is always great!
3. Get Behind the Camera
Building video content doesn’t have to mean starting a Youtube channel.
For those who are camera-shy, even a simple introduction video is effective. With this, you can attach the video to an email chain or even post it to your landing page. In fact, including a video on your landing page can increase conversion rates by 80%.
The truth is, video content can be as short and sweet as you’d like it to be. Either way, providing a physical face to your brand is a fantastic way to connect with your audience and establish a greater sense of trust. This is often the same content you would put in a blog, simply in a video format. You can read off a common question that people frequently ask you about your area of expertise, and then answer it on camera. This is a very helpful way to provide content without actually selling first to your website visitors.
4. Promote Your Content on Social Media
Did you know that 72% of people today have some form of social media?
When we consider this statistic, it’s easy to see why promoting your content on social media has proven to be so effective. Not only will people engage with your content, but they’re also likely to tag their friends or share your content.
At the end of the day, promoting your content on social media is the best way to maximize your reach. It’s also helpful for connecting with your audience on a routine basis and maintaining an active presence on your social media. Since you are already creating blog posts and videos – you already have great content to post on your social media pages. All of these inbound marketing channels work together to boost your overall reach and increase inbound leads – without the hard sell.
5. Nurture Your Leads
It’s important to remind yourself that inbound marketing is a longterm digital marketing strategy.
In most cases, cold leads will not transition into hot leads overnight. With this, it’s crucial to maintain a degree of contact with your inbound leads. This is a soft-selling tactic that helps to establish a sense of trust between your client and yourself as a business. Following up by email, sending useful content in a newsletter, or even calling after you have already had a meeting or phone call already can help you close the long-term sales cycles. You will also want to invest in a CRM to take notes of your interactions with existing leads. Affordable options include Zoho, or larger more advanced CRMs would be InfusionSoft or Salesforce.
Generating Inbound Leads
In today’s day and age, business leaders admire inbound marketing for its soft approach to selling.
While this marketing strategy has proven effective, not everyone knows how to properly generate inbound leads. If you’re struggling to produce inbound leads, allow this guide to inspire you!
Do you need professional help with your digital marketing? If so, be sure to view our services page to learn how we can help grow your business today!