Google Search Ads Training Course

Learn Everything You Need to Succeed With Google Search Ads
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Ad Budgets Tested

Over 12 Years Experience

Building Profitable Ad Campaigns


Ad Campaigns Launched

Professional Google Search Ads Training for ROI


Intro to Google Ads

Our Google Search ads training focuses on different aspects to make you a skilled marketer. You will know how Google Search Ads work and which strategies to use for ROI. Also, the training will cover beginner to expert ads, ad extensions, keywords, and campaigns, and you can develop the best ad strategies and make more from your investments.

Advanced Remarketing

Our training will go into more advanced remarketing to get a better ROI and not waste your budget on useless clicks. We go from beginner to expert remarketing strategies to get more from your Google Adwords campaigns and your marketing efforts in general.

Full Walkthrough Tutorials

Our experts will cover everything from start to finish about Google ad campaigns in detailed walkthrough videos. We will cover all the possible aspects to enable you to implement the best practices, and you can expect a better outcome once you know how and when to make changes to get better exposure from step-by-step videos inside Google Ads dashboard that is up-to-date.


Best Google Keyword Tactics

Keywords play a determining role in Google Search Camapgisn. We will help you to know how to choose and optimize keywords for your targets using Google Search ads. Our experts will teach you the best strategies you can implement to get more profits by targeting the most appropriate keywords.

Negative Keyword Best Practices

We of course focus on the most appropriate keywords, but negative keywords are critical as well. We will go a step ahead and train you about how to block negative clicks and bad traffic to reduce wasted spend. We will enable you to use our agency’s expert strategies for negative keywords to find ways to optimize your Search Engine Marketing campaigns for more ROI.

Competitor Keyword Spying

We will train you about top PPC keyword spy tools you can use to dominate the competition. These tools will help you know your competitors’ keywords, and you can use more appropriate keywords to outsmart them and grab the attention of your target audience. You can outperform your competitors with the help of our experts and stay ahead of them!

Ongoing Optimization

Our Google PPC training will help you to improve and optimize your strategies long-term to meet the changing demands of the market condition. Once you know how to optimize your campaign for the long-haul, you can make changes accordingly and save on new campaigns and grow long-term campaigns.

Google Ad Templates

Apart from all these, you can use our downloadable Google Search Ad templates and add our agency resources to optimize your Google PPC campaigns and ads. We have a checklist to enable businesses to perform better and utilize the Google ads in the best possible way to get the desired attention and profits.

Best Ad Strategies

We will train you to create and have the best ads for your Google Search campaigns. Our expert Google training will help you create high-performing ads, and test your ads through A/B testing and optimize them to get more conversions from your target audience and not attract the wrong audiences.

Tracking & Google Analytics

Our Google training will teach you how to use Google Analytics and track your ad results. Also, you will know how to track your sales, ROI, traffic, and leads. Once you have the insights, you can optimize your ads and campaigns to get better overall marketing ROI. This is critical for scaling Google Search PPC campaigns.

Google Display Ads

In addition to Google Search Ads training, we have add-on training for getting more sales and leads from Display (banner) ads. The training covers how to target web content, audience, and the best placements to generate ROI from your banner ads. Once you get this training, you can develop advanced display ads to target your audience and generate more revenue.

Best PPC Software & Tools

Our Google Search training course will cover the best PPC software and tools you can use to dominate the competition and design top-performing PPC campaigns and ads. We have Google PPC call tracking tools, advanced landing page builders, and other software programs to support your Google pay-per-click ad campaigns.


Who is this Google Search Ads Training Course For?

DIY for Business Owners

The training course will enable business owners to set up and optimize Google ad campaigns and resources and make more profits from DIY training. Since the training is easy to follow and covers all the expert strategies, they will not have to consider additional staff or agencies to achieve more from Google ad campaigns.

Training for In-House Marketing Team

An in-house marketing team can perform better with expert Google ad training. The team members can perform better with professional, proven strategies and achieve more using advanced agency methods for scaling Google Search ads. The training methods will cover everything a Google Ads agency would deploy – so  you can keep Google Ads Management in-house!

Professional Training for Agencies

Marketing agencies can also consider Google ad training to master essential skills and outsmart the competition. The team will be better capable of managing complexities and can develop high-performing, profitable Google ads to scale and retain more PPC clients. This is also a considerably cheaper alternative to marketing conferences.

Best Google Search Ads Training Course

The objective is to improve your marketing skills and generate more ROI fast. You might find many tutorials for Google Search advertising, but most cover the basics, are out of date, and you cannot get the desired outcome by following them. However, our Google Search training will cover all aspects beginner to expert. We will start from the basics and then cover expert strategies, but you can watch the videos in any order.

We will enable our users to learn the ins and outs and perform better. Therefore, our strategies can help beginners and experienced people. When beginners will know the basics and move to advanced stages, experienced ones can hone their skills. 

Besides, we offer 100% online training videos and make it possible for all to access our training from their convenient places. You can learn, rewatch, and improve without any restrictions. This is much cheaper than traveling to conferences, and save more time than sifting through many low quality Google training videos on YouTube.

Our experts use advanced, shorter videos to make learning easy and more effective. You can learn proven strategies and optimize your ROI from Google pay-per-click ads. Also, you will master different skills and know more about negative traffic. Our Google PPC ad strategies are proven effective, and we update them to match the latest developments from our ad agency accounts. This is a great way to get efficient, effective, and up-to-date Google Search Ads training.


ROI Focused Training for Google Search

Our Google Search Ad training courses are ROI-focused, and we work to generate more revenue from your PPC ads, not just clicks. We use all the proven methods to scale PPC ad campaigns and maintain a high ROI. We meet both these objectives to enable our users to get more exposure and desired profits. We test and update our expert Google Search strategies to make them appropriate for the changing market conditions.

There are many options to learn Google Search ads, but many are too basic or out of date. Our training is up to date and focuses on metrics that produce proft, such as conversion rate, conversions, and cost-per-conversion, and ROAS. 


How is Our Google PPC Ads Training Different Than Others?

Created by Falcon Digital Marketing Agency, not one person that ran ads for themselves one time.

We have been in the industry for more than a decade. We have helped many to achieve more profits with our Google ad strategies. We understand online marketing and know what can make a difference. We test our methods to bring proven and up-to-date training to our users. We work as a team, and all our members have the expertise and experience to come out with the best. You can learn our methods fast and implement them without any additional help. Our Google Search ad strategies are proven and tested and can work for all types of businesses.

This course was not created by 1 person that ran ads for themselves years ago. Falcon Digital Marketing continously updates our top strategies to put in this training tutorial for Google Ads.



How Does The Google Search Ads Training Work?

Our full Google ad online training course includes over seventy videos, and we also use downloadable resources. You can download and use them to optimize your PPC ad campaigns. We use the best strategies to enable users to get more profits and make fast improvements. You will not find any fluff since we condense the content for the best use.

All of our training programs cover Display Ads, Google Ads for Search, Microsoft Bing Ads, Remarketing Ads, PPC Software and Tools, and Google Analytics. In brief, we will include everything to make the training course the most beneficial for our users.

You can watch our condensed ten to thirty minutes videos and learn the basics and also expert strategies quickly. The training course will take you through the basics to advanced learning, and you can progress fast and change your marketing to suit the current market demands. The course is mainly walkthroughs in the dashboard, with some presentations as well.

We work with a simple objective to make you a skilled marketer to get a better ROI. You will learn everything, including research, setup, planning, and optimization. Once you master these skills, you can develop the most up-to-date strategies and generate more revenue.

Join our training course and get your login to the membership section, and access all the training courses at your convenience. Rewatch training videos and master Google Search ad marketing strategies!


Questions About Our Online Google Search Ads Training Course

What Will I Learn in This Online Googe Adwords Training?

This Google ads online training program goes through Google Search Ads, Google Display Ads, Microsoft Bing Ads, Google Analytics, PPC Tools, PPC Software and more. It is perfect for any business that wants to learn how to run Google ads yourself, from beginner to experts.

What is the Refund Policy?

We offer a 30 day money back guarantee for our PPC ads training course. This does not apply to our PPC Management Services – only the training course.

Is This Course Updated for the Latest Google Search Ad Strategies?

Yes. We continually update the Pay Per Click ads training course based on what we are using at our agency and what is working for our clients. This isn’t outdated like some Google ads training on YouTube, or some of the Google PPC ads courses on Udemy.

Who is this Google Search PPC Ads training course for?

This is perfect for marketing agencies that need expert training to stay up to date, advertising professionals, and business owners that prefer a DIY Google Search ads training program over hiring a Google ads agency.

Can I Buy 1on1 Training Sessions or Team Training Sessions?

Yes, in addition to the course, we do offer separate training options for 1on1 training sessions or team training sessions. This is for a separate fee than the course itself, and can be purchased to best fit your individual or team training needs for individual, corporate, agency, or team training for PPC advertising.