With over 1 billion people on Facebook, it immediately becomes one of the best places to advertise for your business. Facebook offers a lot of tools to help you create custom audiences to choosing a specific marketing campaign. But what about home services? Do Facebook ads work for home services? Of course! Yet, it’s important to keep in mind the best tips when you do create a Facebook ad strategy for home services. Here are the 5 best tips to know when creating a Facebook ads strategy for home services.
1. Know Your Audience
The first tip for home services, if they are going to create Facebook ads, is to know their audience.
You know should know everything about your audience from where they live, what kind of problems they have, and how your product can help them. If you offer roofing services, you should know what kind of audience needs this particular service.
When you create a custom audience on Facebook, you’ll be able to create an audience based on their interest and what they are looking for. You can also focus on a particular Geographical area, such as the area you service near you. You can even do broader targeting to a specific area to be used as online branding. This way when someone is ready for a roofing service, or knows someone that is, your company is always top of mind!
2. Choose a Marketing Strategy
Another tip to consider is carefully choosing a marketing strategy. You can choose a lead generation campaign, a conversion campaign, a brand awareness campaign, and others. Facebook has settings during the campaign setup process that guide you through specific goals that make sense for your business and your advertising budget.
Figure out what your goal is before you run Facebook ads. It can help you create a more precise and more effective campaign. Getting more page likes, more calls, more website traffic, more branding – there are many options for Facebook ads, find the one that makes sense for your business.
3. Do Video
Another strategy to consider is doing video advertisements on Facebook. Videos actually have more engagement than plain text.
It encourages people to watch something instead of reading about it. It also gives your business an opportunity to showcase your product instead of explaining it in a blog or plain text ad.
4. Retarget Audiences
Another tip when you do Facebook ads is to retarget audiences. You can retarget audiences who may have expressed interest in your business but never took action.
You can also retarget audiences who may have viewed your video but didn’t click on it.
Retargeting audiences gives you an opportunity to reignite someone’s interest and see if they are willing to revisit your website and make a purchase.
It also helps you reduce the costs of your ads on targeting a new audience. Most people are familiar with the ads that follow you after you leave a website, but not all businesses use them on Facebook or as banner ads, even though they are highly effective.
5. Think of a Compelling Offer
The final tip is about making a compelling offer on Facebook. Whenever you create a Facebook ad, you have to consider what you are offering.
To use the roofing example again, you have to think about what kind of roofing service offer or promotion you are using. Think about what would get your ideal customer to take action on your offer. In the case of roofing, you will probably want to explain you work with insurance companies to get homeowner’s roof replaced, this is a huge selling point so people don’t need to pay out of pocket for the entire roof repair job!
Now You Know the Best Tips for Creating a Facebook Ads Strategy
These are the best tips for creating a Facebook ads strategy for home services and contractors. They can help you optimize your ads to generate more leads and more sales.
In addition, these tips can help you optimize your budget instead of wasting funds on ads that don’t work. You want to spend less and produce more results.
If you need help with your Facebook ad strategy, you can contact us here.