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What is the Difference Between SEO And PPC

If you have been involved with online marketing, I’m sure you have heard the terms SEO and PPC. What you may not have heard or know is how the two differ. The below images shows the difference between the two placements on a Google search. The SERPS (Search Engine Results Page) were recently updated to…
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Bring People Back To Your Website With Remarketing Ads

You know the banner ads that seem to follow you around for days after you have looked at someone’s website? That is called remarketing or retargeting ads. The idea behind remarketing ads is that since you expressed interest in a website by visiting it and looking around a bit, you are a good potential in…
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How To Drive Traffic To Your Website

Whether you have an existing website or have one making its debut, the question always arises of “So I have a website, how do I get people to know about it?” Having a website is definitely the first step in the right direction, but you need to know how to market your website so that…
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