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Tailoring Ad Copy to Your Audience

When it comes time to write ad copy for your marketing campaigns, the focus mainly falls on how to fit as many business features and search keywords as possible within the limited characters. It is a best practice to include key features about your business and how it is unique because that will help your…
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Don’t Transfer Your Domain Name

It has come to our attention that some internet marketing companies demand that you transfer your domain to them in order for them to work on your website. This is not required to do SEO, PPC, Social Media, Web design, or any other service and does not have any added marketing benefit. If you are…
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Why You Should Consider Advertising on YouTube

Google search ads tend to be the number one place everyone’s mind goes when it comes to advertising online. The reasoning behind that would be correct for the most part, due to the massive search volume produced by the search engine, as well as the ability to target specific keywords that users are actively searching…
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The Impact of Google Removing Right Side Ads

When the initial announcement was released of the right side ads being removed, there was a bit of a panic seen across the internet. There were concerns about companies losing their ad space, conversion rates dropping (due to some ads doing really well on the 1st spot on the right side) and ultimately prices increasing.…
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