Blog

Why You Should Consider Advertising on YouTube

Google search ads tend to be the number one place everyone’s mind goes when it comes to advertising online. The reasoning behind that would be correct for the most part, due to the massive search volume produced by the search engine, as well as the ability to target specific keywords that users are actively searching…
Read more

The Impact of Google Removing Right Side Ads

When the initial announcement was released of the right side ads being removed, there was a bit of a panic seen across the internet. There were concerns about companies losing their ad space, conversion rates dropping (due to some ads doing really well on the 1st spot on the right side) and ultimately prices increasing.…
Read more

Facebook Ads for Business to Business

With Facebook being a social platform that people visit to interact with their friends online, it makes for a fantastic place for advertising due to the high interaction taken by users. Due to this social aspect, it tends to get the connotation that it is only good for businesses that would be advertising on it…
Read more

What is the Difference Between SEO And PPC

If you have been involved with online marketing, I’m sure you have heard the terms SEO and PPC. What you may not have heard or know is how the two differ. The below images shows the difference between the two placements on a Google search. The SERPS (Search Engine Results Page) were recently updated to…
Read more